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(AsiaGameHub) –   Flutter Entertainment continues to actively engage with both the technology and charity sectors by revealing the winners of its 2025 Tech4Good Awards.

Co-organised by the company’s startup-centric initiative, Alpha Hub, and its sports community investment programme, Beyond Sport, the event was hosted by the NYSE-listed gambling giant. With a market capitalization approaching £14 billion, it stands as one of the largest firms globally.

First-place winner GoodGym and runner-up Civic Dollars will split a prize pool of £60,000. Additionally, both organisations will receive capacity-building support from Flutter’s Alpha Hub and Beyond Sport.

Adam Burgess, Director of Programmes at Beyond Sport, remarked: “These awards enable organisations to leverage technology for scaling solutions that boost physical activity and generate enduring health and community benefits by merging financial grants with customised capability-building assistance.”

Flutter’s long-standing startup involvement

Flutter Entertainment has collaborated with startups for many years. The company established the Alpha Hub in 2018 to serve as a bridge connecting startups with its brands, including FanDuel in the US, and Sky Bet and Paddy Power in the UK and Ireland, alongside other markets.

Since its inception, the company’s startup partnerships have spanned various fields, such as responsible gaming and product development tailored for female customers.

Recently, horse racing has emerged as a major focus area. Through the Future of Racing Summit, Flutter and the British Horseracing Authority (BHA) have been identifying startups to collaborate on technology initiatives related to racing.

Aligning with its positive action plan, Flutter intensified its hunt for startups to support its responsible gaming efforts in 2023. The Tech4Good award has been instrumental in this endeavour, just as it has been for the company’s newer sports-centric projects.

Commenting on today’s award announcement, Rob Smith, Associate Director of Emerging Technologies and Insights at Flutter, stated: “With over 8,000 technologists group-wide, Flutter is fundamentally a technology-driven enterprise. Utilising our expertise to support the growth and scaling of these startups is a logical step for us.”

Introducing the winners

As previously noted, the top prize in this year’s Tech4Good Awards went to GoodGym. Operating since 2009, this London-based charity is active in 68 regions throughout the UK.

The organisation links runners, walkers, and cyclists with community tasks, aiming to encourage daily exercise through community service.

Flutter selected this charity because of its AI-driven tool, Coach, which is designed to facilitate the discovery of local activities and the creation of community bonds.

Darren Moore, Tech Lead at GoodGym, stated: “This award is transformative; it allows us to invest in the technology and infrastructure necessary to connect thousands more individuals with their communities through physical movement.”

Taking second place, Civic Dollars is a Belfast-based entity that created a geo-fencing community currency application to encourage outdoor activity. Users earn an in-app currency, known as Civic Dollars, for every 30 minutes spent in public spaces and parks.

These earned dollars can be redeemed for health-oriented courses, including yoga, fitness, dance, and healthy cooking, or they can be donated to local community groups and charities.

Dr Gráinne McAnee, Researcher at Civic Dollars, commented: “Accessibility and ease should be the hallmarks of being active and healthy, rather than it being expensive, exclusive, or restricted.”

These awards are announced amidst a period of intense political scrutiny facing the UK gambling sector, thereby increasing the significance of community-focused programmes and initiatives for the industry.