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(AsiaGameHub) - Ladbrokes and Coral owner Entain has issued a direct appeal to six Premier League clubs that have partnerships with unlicensed betting operators, as revealed in letters obtained by SBC News. Simon Zinger, Entain’s General Counsel, sent open letters to the six teams, continuing the company’s campaign against sponsorship deals involving unlicensed gambling brands. This effort follows an earlier appeal by Entain’s Chief Executive Officer, Stella David, addressed to the Premier League and its gambling regulator. Zinger wrote to senior figures at Burnley, Bournemouth, Fulham, Everton, Sunderland, and Wolverhampton Wanderers, urging them to “commit to only using UK-licensed gambling sponsors from next season onwards”. Entain criticises ‘aggressive marketing’ by unlicensed operators The clubs are currently partnered with the following firms: Burnley with 96.com, Bournemouth with BJ88, Fulham with SBOTOP, Everton with Stake, Sunderland with W88, and Wolves with DEBET. With the exception of Stake, all these companies are ‘Asian-focused’ bookmakers and none hold a licence issued by the British Gambling Commission. All six firms were once licensed in the UK through TGP Europe, a white-label provider based in the Isle of Man. Stake surrendered its licence in February 2024 amid controversy over its marketing practices, and TGP Europe subsequently collapsed in April 2024, receiving a fine from the Gambling Commission in the process. In correspondence with Bill Foley, Bournemouth’s Chairman, and Angus Kinnear, Everton’s CEO, Entain’s Zinger expressed that the FTSE 100 company “is deeply concerned” about the clubs’ agreements with BJ88 and Stake. “As you will know, Stake’s heavy reliance on cryptocurrency and its history of operating in grey jurisdictions make it a lightning rod for concerns regarding money laundering and lack of player protection,” he wrote to Kinnear. “Stake’s rapid rise has been fuelled by an unregulated streamer culture that specifically targets younger demographics—demographics your Everton in the Community programmes are dedicated to protecting.” Addressing Bill Foley, Zinger stated: “The sponsorship with BJ88 is particularly concerning given the brand’s lack of transparent corporate history and its focus on the grey market. “BJ88 has frequently been linked to aggressive marketing tactics in regions where gambling is prohibited, often using unregulated payment methods like cryptocurrency to avoid financial oversight.” “By accepting sponsorship from a firm that operates in the shadows of international law, Bournemouth is actively legitimising the infrastructure used by the global black market.” Operator calls on clubs to act in place of Premier League Back in February, Stella David appealed directly to Richard Masters, CEO of the Premier League, questioning why clubs competing in the world’s most-watched football league should be promoting gambling brands that do not hold a UK licence. From next season, the Premier League will enforce a voluntary ban on front-of-shirt sponsorships with betting companies, regardless of whether they are licensed or unlicensed. However, sleeve sponsorships, perimeter LED advertising, and social media promotions will remain permitted. Currently, there are no regulations prohibiting clubs from partnering with offshore betting operators. The Department for Culture, Media and Sport (DCMS) rules allow clubs to maintain such partnerships as long as the unlicensed company does not directly target British customers—a policy influenced by the global reach of the league. Concerns over the scale of black market gambling activity in the UK, alongside public and political frustration with gambling advertising, have prompted the DCMS to consider whether to outright ban unlicensed betting firms from sponsoring sports in Britain. “I welcome the government’s intention to crack down on this,” Zinger wrote in his letters to Bournemouth and Everton. “Going beyond the Premier League’s voluntary front-of-shirt gambling ban from next season, they are consulting on banning all unlicensed, illegal gambling operator sponsorship in sport, including sleeve patches and perimeter boards.” Entain is clearly not waiting for the DCMS’ Illegal Gambling Taskforce to conclude its consultation—perhaps mindful of how prolonged UK political processes around gambling regulation can be. The company is also dissatisfied with the Premier League’s response to its CEO’s February appeal, as detailed in Zinger’s letters. “With the Premier League failing to show sufficient leadership, I am appealing to you directly,” Zinger wrote to Bournemouth’s Foley, referencing the clubs’ commitments under the Premier League Owners’ Charter. An appeal to regulation Entain has highlighted charter provisions requiring clubs to operate “in an economically stable, sustainable, and socially responsible manner” and “with good faith, honesty and the highest possible standards of professional behaviour and sporting integrity”. Zinger argues that the illicit activities of offshore operators—such as the aforementioned lack of transparency surrounding BJ88—combined with estimates from the Betting and Gaming Council (BGC) that £2.7 billion is staked annually with unregulated and illegal operators, undermines these charter obligations. “On the evidence set out above, a front-of-shirt partnership with an unlicensed gambling operator cannot be reconciled with either principle,” he said, adding that both Bournemouth and Everton are “proud clubs” that “deserve better than to be sold out to nefarious sponsors”. The UK gambling sector faces significant pressure in 2026, driven by increased political scrutiny—particularly around advertising and retail betting—and the growing financial impact of higher taxation. In this context, Entain is intensifying its advocacy against unlicensed sponsorship in football. Appealing to a sport deeply embedded in British culture and communities, the company is positioning itself as a responsible actor while distancing itself from unregulated operators at a time when many people, including those in political circles, struggle to distinguish between regulated and unregulated gambling activities. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Polymarket has entered into a multi-year contract with Serie A USA to serve as the league's official and exclusive prediction market partner within the United States. This collaboration is a component of Serie A's wider international growth plan and follows closely on the heels of a comparable agreement Polymarket made with LALIGA North America a month prior. The initiative will involve integrating the prediction market platform into the league's media and digital channels targeting the US audience, aiming to enhance interaction with American soccer supporters in the lead-up to the 2026 FIFA World Cup. As per the deal, Polymarket will be the sole US platform for Serie A prediction markets, utilizing official league data provided by the NYSE-listed company Genius Sports. “The United States is a crucial expansion territory for Serie A,” stated Michele Ciccarese, Marketing and Commercial Director of Lega Serie A. “Our exclusive partnership with Polymarket, as a Regional Partner in the USA, enables us to connect with a new wave of fans via a platform that captures current trends. “It provides an interactive, live product based on data and involvement that matches their preferences perfectly.” The firms indicated that employing official data is meant to bolster "transparency, integrity, and accuracy" in prediction market products related to Serie A matches and narratives. “The future of sports fan involvement will be characterized by increased participation, not just more content,” commented Shayne Coplan, Founder and CEO of Polymarket. “Prediction markets allow fans to actively analyze the game as it happens, and allying with Serie A introduces this framework to one of the globe's most popular leagues at a time when American enthusiasm for the sport is unprecedented.” This agreement marks another significant soccer collaboration for Polymarket as the prediction market firm persists in its vigorous push into international sports. Polymarket noted that the partnership underscores rising American appetite for interactive sports engagement tools, particularly among younger, tech-savvy demographics. Polymarket’s swift ascent to prominence The company has kept broadening its sports presence lately, with collaborations and market services now covering leagues and bodies such as Major League Baseball (MLB), the National Hockey League (NHL), the Ultimate Fighting Championship (UFC), and Major League Soccer (MLS). However, this growth has attracted criticism, especially in Europe. Nations including Romania, Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, and Portugal have all banned prediction markets from operating within their borders, viewing them as a type of gambling. Polymarket counters that it provides 'events contracts'—where users bet against one another on the result of an occurrence. Debate has primarily arisen from the firm offering these 'events contracts' on real-world happenings, ranging from the ordinary—like weather forecasts—to the extremely strange—such as the return of Jesus Christ—and alarming—including predictions on when the US might attack Iran. Polymarket’s Iran markets These geopolitical markets have sparked numerous worries regarding ethics and insider trading, prompting warnings for White House personnel against using confidential information to trade on prediction market platforms. In the United States, it is overseen by the Commodity Futures Trading Commission (CFTC), along with other fast-growing prediction market platforms, with Kalshi being the other primary competitor. Indications of further possible growth for both companies, and the prediction market industry overall, have recently emerged. These signals have appeared in both Europe and North America, with Gibraltar licensing the frequently mentioned ADI Predictstreet—the official prediction market partner for the 2026 FIFA World Cup—as a B2C betting intermediary last month. In a more immediate and relevant update for Polymarket, this very week it started allowing iOS users to download and use its US exchange, having previously maintained a waitlist and restricted access to chosen clients. The prediction market industry has faced endless examination, yet its influence has not diminished. The ongoing global mainstreaming of these platforms via partnerships with renowned organizations like Serie A is merely the most recent indication—however disconcerting—that they are becoming a permanent fixture. Interested in more stories like this one? Visit the new SBC Media YouTube Channel, the central hub for all multimedia content at SBC, where our team explores the major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Jake Pollard Jake Pollard reports on a newly-launched algorithm designed by the Autorité Nationale des Jeux (ANJ) to identify at risk and problem gamblers. The tool will increase pressure on French operators to monitor and document the number of excessive or pathological gamblers among their client base. This algorithm, the first of its kind in Europe, has identified 600,000 French players who are highly likely to be problem gamblers. However, beyond those statistics gathered in H2 2025, the new data presents a stark contrast with current figures for problem gamblers in France, which are estimated to have tripled between 2024 and 2025, but remain significantly lower, at 89,000. No explanation was provided for the discrepancy between the two sets of numbers. Nevertheless, among the 600,000 players identified, 300,000 are "so clearly problem gamblers that their detection by operators is essential," according to ANJ. The regulator also noted that while the upward trend since 2023 may be attributed to overall market growth, it "does not account for the entirety of the situation as the number of problem gamblers has increased at a faster rate than the total number of gamblers." Data divergence The discrepancy is also "inconsistent with the size of operators’ player bases and prevalence studies," ANJ stated, which will intensify pressure on operators to enhance their efforts in identifying individuals at risk of becoming problem gamblers. The French gambling regulator further disclosed that the 600,000 problem gamblers represent almost 9% of the total population of registered players and generated €1.2 billion in gross gaming revenue (GGR), or 60% of the total online gambling GGR in France. Given one of its key regulatory priorities is "to place the reduction of excessive or problem gambling at the heart of the regulation of the sector and its expectations of gambling operators," ANJ is requiring them to adopt the new algorithm "to comply with their compliance obligations and allow the regulator to objectively assess their progress in identifying problem gamblers and reducing the GGR generated by these players." The new system will also enable ANJ to compare the number of problem gamblers reported by operators with the number detected by the algorithm. The regulator emphasized that it "expects operators to detect those players who are clearly excessive (approximately 300,000) and to identify the entire population of excessive players as determined by the algorithm (around 600,000)." Under pressure The algorithm can be utilized alongside operators' existing tools to pinpoint excessive or problem gamblers and is not intended to measure the precise number of problem gamblers or estimate the prevalence of problem gambling in the same way general population surveys do. Nevertheless, operators may not welcome the prospect of potentially disclosing much higher volumes of GGR generated from problem gamblers than previously acknowledged. As similar initiatives are being implemented in Spain and the Netherlands, the impact of ANJ's new tool will soon be felt by Dutch and Spanish operators as well. Isabelle Falque-Pierrotin, President of ANJ, described the launch of the algorithm as "a decisive step forward for the regulator" and highlighted its ability to develop an innovative and effective instrument designed to closely reflect actual online gambler behavior. She added that the algorithm facilitates "the objective identification of problem gamblers, an endeavor operators must undertake without delay" and should also be extended to the retail networks of PMU and FDJ United, "a goal we have been advocating for the two monopolies to pursue since 2020." End game ANJ can confidently assert the accuracy of its data due to having complete visibility into French operators' data and information streams, which they continuously transmit to the regulator. This formed the basis upon which the algorithm was developed starting in 2024, using 23 indicators or risk criteria to generate a single score for each player. The indicators encompass financial transactions, gaming moderators, gaming activity and frequency, as well as the player's history; dividing players into four categories: recreational gambler, moderate-risk gambler, problem gambler, and severe problem gambler. Its performance was validated and measured against the Canadian Problem Gambling Index (CPGI), under the supervision of a scientific committee comprising recognized researchers. By focusing on identifying problem gamblers, this initiative places additional pressure on French operators, but remains consistent with ANJ's objective of addressing the issue as comprehensively as possible. It aligns with the regulator's aim of combating the 'banalization' of gambling or ensuring that sport is not associated with betting in the minds of French players and consumers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Colorado and Arizona both reported declines in sports betting handle for March. Despite the drops, revenue remained strong as sportsbook hold increased. Arizona saw residents wager a total of $836.9 million on sports in the month, down from $887 million last year, a 5.7% decrease, as reported by the state’s Division of Gaming. Hold, however, was 9.27%, leading to revenue of $70.85 million. After free bet deductions, the state collected $4.8 million in tax revenue, almost double the $2.5 million collected in March 2025. In Colorado, it was a similar story. The betting handle fell from $618 million to $560.9 million, a 9% decline. Yet, similarly, the state collected double the tax revenue, up from $2.16 million to $4.39 million. March Madness Results Drive Hold Increase Last year, March Madness saw several top seeds advance deep into the tournament, which led to high payouts for bettors. The month had an unusually low hold across the board for sportsbooks of around 6%. This year, however, results were more sportsbook-friendly with strongly fancied teams such as Florida, Wisconsin, and Kansas suffering upset defeats. These would have been parlay busters for many bettors. In Arizona, the Wildcats would have been well-backed to go all the way, but disappointed Arizonans in the Final Four. The team also failed to cover some large point spreads as the tournament progressed, leading to losses for fans backing them to win big. Sportsbooks across the industry have been trending toward 9-10% hold as they increasingly focus on parlays to drive revenue. Is Handle Drop a Trend or Blip? The concern for states such as Colorado and Arizona is that sports prediction markets are eating into their betting handles. Arizona has been particularly aggressive in pursuing operators, claiming they run illegal betting sites and fail to pay state taxes. Kalshi saw almost $14 billion in volume in March, compared to just $1.2 billion last year. The company was just launching into sports in 2025 and has significantly expanded its market reach and advertising this year. Sportsbooks continue to claim they are not seeing a significant impact from users shifting to prediction markets. In both Colorado and Arizona, around 99% of all sports wagers were placed online. States with no legal online sports betting are likely to see the highest activity. New Mexico tribes filed a lawsuit this week against Kalshi to protect sports betting in the state, which is legal only through in-person wagers at tribal casinos. Colorado Lawmakers Pass Bill Restricting Sportsbooks While states with restrictive markets, such as New Mexico, are likely to see residents turn to prediction markets, lawmakers also want to control what many see as a predatory industry. In Colorado, the legislature approved a bill that imposes a range of restrictions on sportsbooks. Bill S26-131 aims to offer users “protections against abusive practices in sports betting.” The legislation would prohibit betting companies from: Accepting more than 6 separate deposits from an individual in a single day Initiating or sending push notifications or text messages to account holders soliciting bets or deposits Targeting or creating advertising content that is clearly meant for persons under 21 years old Accepting credit card deposits Author of the book “Everybody Loses: The Tumultuous Rise of American Sports Gambling”, former Colorado resident Danny Funt told CasinoBeats that the state has made many mistakes in regulating sports betting. Initially, it was liberal in issuing licenses, but most companies went out of business or left the state. It remains to be seen whether the changes included in this new bill will have a positive effect. It is also difficult to tell what a positive effect would be. For some, a higher betting handle suggests a thriving market; for others, it shows there are not enough checks and balances on betting companies. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Buffalo Sabres are set to host the Montreal Canadiens in Game 5 of the NHL Eastern Conference semifinals this evening. The game begins at 7 p.m. ET and will be broadcast live on TNT and truTV. We’ve compiled all the key odds, predictions, and picks for you. DraftKings has the Sabres as a -122 favorite at home, with a total set at 5.5. While 53% of the moneyline wagers are on the Canadiens, 63% of ticket sales favor Buffalo. Best Bet: Canadiens vs. Sabres OVER 5.5 (-130) With the series level at 2-2, Buffalo now holds home-ice advantage. They secured a 3-2 victory in Montreal on Tuesday to tie the series. Three out of the first four games have gone over the total of 5.5. In the most recent matchup, when the total was set at 6.5, the UNDER was hit for the first time. This series continues to feature high-scoring action, with ample offensive chances for both teams. Montreal fired 31 shots on goal against Ukko-Pekka Luukkonen, who replaced Alex Lyon in net for Buffalo during Game 4. Luukkonen, who is expected to start again tonight, may once again face a heavy barrage of shots. We’ll see if he can rise to the occasion. Overall, his postseason performance hasn’t been strong, posting a 3.37 goals-against average and .870 save percentage across three starts. Offensively, Buffalo has regained effectiveness on the power play. The Sabres scored with man-advantage goals from Tage Thompson and Zach Benson in Game 4. They are now 5-for-16 on the power play against the Canadiens. Pick: OVER 5.5 (-130) Best Player Prop for Montreal Canadiens Cole Caufield OVER 0.5 Goals (+175) Cole Caufield (seen above competing with Alex Ovechkin) delivered with a goal in Game 4. It might finally be his turn after scoring in consecutive games. Prior to that stretch, he had gone five straight games without finding the back of the net. Expect Montreal to come out aggressively tonight, and for their top scoring threat to make an impact again in Game 5. Best Player Prop for Buffalo Sabres Josh Doan OVER 0.5 Points (-115) Josh Doan has emerged as the primary playmaker against the Canadiens. He enters tonight’s game riding a five-game point-scoring streak. Five of Doan’s six points against Montreal have come as assists, highlighted by two helpers in Game 4. Additionally, he has recorded at least one assist in every game so far against the Habs. It would not be surprising to see him contribute again in Game 5. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A code of good practice for prize draw operators will be introduced in the UK next week. However, before its implementation, these competitions are under fire for allegedly failing to provide participants with protections comparable to those found in regulated gambling. Under current UK law, prize draws are not considered gambling if they include a free-to-enter option. As a result, operators do not need a license to run contests offering prizes ranging from cars and homes to holidays and cash. The UK government previously described the sector as one where “prize draws are a significant and growing market.” Research from 2023 indicated that the UK prize draw market generates annual revenue of £1.3 billion, involving 7.4 million adult players and over 400 operators. What is the New Code? Companies may voluntarily adopt the new code, which must be fully implemented by May 20. It includes several key provisions: Age Restrictions: Operators must restrict participation to individuals aged 18 or older and implement age verification measures. Spending Caps: Credit card payments should be limited to a maximum of £250 per month per player. Harm Monitoring: Operators are expected to make “reasonable efforts” to monitor user activity for signs of compulsive behavior and offer tools such as “cooling-off” periods or account suspensions. Transparency on Odds: When feasible, operators should disclose the likelihood of winning (for example, by stating the maximum number of entries available). Free Route Prominence: The “free entry” method must be presented as prominently as paid entry options, ensuring it remains a genuine alternative rather than an obscure workaround. Close to 200 companies have signed up, including major operators such as Omaze, BOTB, and Raffle House. An Omaze spokesperson stated that the adoption of the code represented a “positive step toward raising standards across the industry.” The company emphasized that it has long been committed to customer safety practices and expressed pride that many of its existing safeguards are now formally included in the sector-wide code. Free Entry or Pay Hundreds of Pounds One Omaze competition offers the chance to win a £3.5 million ($4.7 million) house along with £250,000 in cash. Although users can enter the contest at no cost, they also have multiple paid options that increase their chances of winning. We contacted the company for further details about its policies and how the voluntary code would affect them. Instead of a direct response, we were added to their marketing email list and received an automated message featuring an “epic” winner’s story. Omaze house competition The company promotes itself as a mutually beneficial model: for every competition, it pledges to donate £1 million to charity. This means that even if participants do not win the grand prize, they still contribute to charitable causes. Critics argue that the amount donated represents only a small portion of the total funds raised and suggest that people who wish to support charities should give directly rather than through third-party platforms. “Omaze isn’t a scam. It’s more depressing than that,” wrote a critical Substack author back in 2023. The criticism centers on what they describe as “the implication that we need an incentive to act charitably, to act kindly, to help people, animals, the planet.” Harm Monitoring Insufficient, Claims Addict Others have raised concerns about inadequate safeguards against individuals who engage compulsively in prize draw games. The BBC highlighted the case of Lisa, a self-described prize draw addict who accumulated thousands of pounds in debt due to her involvement in these competitions. “You win £20 credit and £30 instant win prizes, and it keeps you going and feeling, ‘Oh, this is fun.’ It’s like when you play a slot machine,” she explained. She admitted to investing “everything” she had into her habit—mirroring patterns commonly reported by gambling addicts. “It looks like a real grey area that’s being exploited,” said Dr. Matt Gaskell, a consultant at the NHS Northern Gambling Service. “It’s becoming something that more and more staff are mentioning. That’s why we think there needs to be tougher laws and regulations,” he added. Similar calls for stricter oversight have emerged within the broader gambling industry, where companies have faced accusations of intentionally fostering problem gambling and neglecting player protection. The UK government has indicated that should this voluntary self-regulation prove ineffective in reducing harm, it may pursue formal legislation to bring the prize draw sector under the scope of the Gambling Act. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The government of Hong Kong is set to bring pinball and claw machines under the jurisdiction of its gambling laws. The Hong Kong Home and Youth Affairs Bureau has submitted a proposal to the Legislative Council, advocating for the implementation of a mandatory device licensing system. This would limit the number of arcades permitted to operate pinball and claw machines and require licensed venues to undergo regular supervisory checks. If these establishments are required to comply with Hong Kong’s Gambling Ordinance, any arcade offering prize-based entertainment games may need to obtain similar permits. Legislative Council member Kwok Fu-yung recently received numerous complaints from parents regarding pinball and claw machine centers. She noted that some businesses have opened near tutoring centers to attract young students, according to reports from China.com, a Chinese media outlet. A player uses a pinball machine in a Hong Kong arcade. (Image: @babee_channel/YouTube/Screenshot) A Pinball Craze Sweeps Through Hong Kong, Prompting Regulatory Action In 2022, the Hong Kong High Court ruled that ordinary claw machines do not qualify as "entertainment devices" under current law and therefore do not require special permits. However, despite increased scrutiny and enforcement across Asia on claw machine centers, Hong Kong has seen a surge in popularity of pinball machines, prompting regulatory intervention. While many claw machine arcades across Hong Kong report low customer traffic, pinball arcades are increasingly appearing in shopping malls—particularly those located near schools. After school hours, these pinball centers are often filled with young patrons wearing school uniforms, according to the media outlet. Many popular pinball machines in Hong Kong award points to players who successfully land balls in designated holes. These points can be redeemed for prizes such as figurines, game consoles, and even high-end mobile phones. Tang Ka-piu, Chairman of the Legislative Council’s Committee on Home Affairs, Culture and Sports, described the existing regulatory framework as overly "lenient." He pointed out that current rules allow centers to bypass age verification and impose no restrictions on operating hours. Wider Crackdown on Claw Machines Across Asia Tang explained that the proposed measures aim to balance support for local businesses with public concerns about the machines' potential impact. The bureau emphasized its commitment to preventing what it calls "hidden gambling" and protecting young people from developing gambling addictions. Last year, Thailand reclassified claw machines as "gambling equipment," warning that unlicensed operators could face up to two years in prison. Similarly, South Korea—which had nearly 6,000 unstaffed claw machine centers as of August last year—has seen the number of such establishments grow by over 15% in just two years. South Korean high school students have told media they view the machines as a form of gambling, with some admitting to losing more than $100 in just 30 minutes at unstaffed centers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The governor of Japan’s Aichi Prefecture has announced plans to build a major integrated casino-resort (IR) on an artificial island in hopes of establishing an international tourism hub. However, the chances of success may be slim. According to the Japanese newspaper Mainichi Shimbun, Aichi Governor Hideaki Omura stated that the resort would serve as an “international tourism hub.” The proposed site is located adjacent to Chubu Centrair International Airport, near the city of Nagoya. Chubu operates flights to various Asian destinations, including Beijing, Seoul, Taipei, Manila, Hong Kong, Bangkok, and Shanghai. Japanese Governor’s IR Dream As the gambling market in Asia continues to expand, Tokyo has identified the IR sector as a key growth driver for the future. The central government intends to approve three IR projects nationwide, with provinces required to submit their applications by the end of 2027. However, opposition from local residents and anti-gambling advocates has led to a slow response. So far, Tokyo has approved only one IR project: MGM Osaka, scheduled to open in 2030. Aichi had initially considered submitting a bid in 2019 but suspended its efforts due to the coronavirus pandemic. This year, however, Omura and his administration decided to revive the plan. Last month, the prefecture set a July 31 deadline for potential operators to submit bids. Aichi aims to select a preferred operator between autumn 2026 and spring 2027. Mainichi reported that since April, Aichi officials have been reviewing proposals from several operators. A popular tourist attraction in Nagoya, Japan. (Image: Goh Win Nie) Why Does Aichi Want to Build a Casino-Resort? Omura’s initiative is reportedly driven by three main factors. First, no other regions besides Osaka have submitted proposals, meaning that if Aichi develops a strong plan before next year, it could face little resistance in gaining approval. Second, attracting international tourists is a significant incentive for Aichi. The prefecture receives fewer foreign visitors compared to other major cities in Japan. An increase in tourism, Omura believes, could help revitalize the local economy, which has suffered from population decline in recent years. Lastly, Aichi is seeking stable funding sources. Officials expect revenue from the IR to provide substantial financial support, which could be used to develop medical and welfare policies. Nevertheless, success remains uncertain, according to the newspaper. Experts predict prolonged increases in construction materials and costs due to the “unstable international situation.” This, along with other factors, has contributed to a “significant rise” in expenses related to Osaka’s IR project, they say. Therefore, concerns persist within Aichi about whether reputable domestic or overseas businesses will be willing to undertake the “enormous initial investment” required to build an IR in the region. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Commodity Futures Trading Commission (CFTC), a leading U.S. financial regulator, announced its collaboration with Major League Baseball and other major sports leagues to combat insider trading in prediction markets. The agency pledged to partner with sports organizations to identify suspicious trading activities and take action against attempts to manipulate sports-related contracts on platforms such as Kalshi and Polymarket. The CFTC has already established a memorandum of understanding with MLB, according to the agency’s chairman Michael Selig. Selig made the announcement during this year’s Financial Industry Regulatory Authority conference, as reported by CoinDesk. “We are currently engaged in discussions with all professional sports leagues,” Selig added. Selig also rejected claims that sports prediction markets were merely a modern version of casino gambling. “These are distinct products governed by parallel regulatory frameworks,” he stated. CFTC: Insider Trading Will Be Prosecuted Selig has been vocal about regulating prediction markets. Earlier this month, he responded publicly to critics in a letter to the Wall Street Journal, refuting allegations that insider trading is widespread on these platforms. “Claims that our insider trading rules are less defined than others are entirely false,” he wrote. “The CFTC remains a vigilant overseer of prediction markets.” He cautioned that efforts to “drive regulation out” could push prediction markets offshore, where they would operate without oversight or standards. “These markets deliver substantial benefits to individuals, businesses, and the broader economy,” Selig emphasized. “We are committed to maintaining their integrity and supporting their growth.” His remarks followed an op-ed in the Wall Street Journal that characterized prediction market contracts as “old-fashioned betting.” The article noted that approximately 90% of activity on Kalshi is related to sports. An MLB game held at Bristol Motor Speedway in Tennessee. (Image: Brycenrichter) Regulator Set to Clash With States The CFTC is preparing for conflict with state governments. Lawmakers across several U.S. states continue advancing legislation aimed at banning prediction markets. Earlier this month, Minnesota legislators approved a bill prohibiting various forms of prediction market activity, including those tied to sports. Additionally, multiple tribes in New Mexico have filed a lawsuit against Kalshi, alleging the platform violates Indian gaming law by offering illegal gambling services. Nevada has taken even stronger measures: in March, the state successfully obtained a court order that temporarily halted Kalshi’s operations in Nevada. This ban was upheld and extended by a Nevada court last month. The CFTC has signaled it will challenge states attempting similar restrictions. Selig warned that the agency would pursue legal action against any state seeking to ban prediction markets without federal approval. “Under the Commodity Exchange Act, the CFTC holds exclusive jurisdiction over prediction markets,” Selig wrote. “While some may express skepticism toward innovative financial instruments, we remain steadfast in defending our authority and protecting it.” The Long-Term Outlook Last year, gaming consultancy Eilers & Krejcik projected that sports contracts would represent 44% of total volume on prediction markets over the long term. The firm also forecasted that annual trading volumes could reach $1 trillion by the end of 2029. Earlier this week, the New York Times reported that 80 accounts on Polymarket had exhibited suspicious betting behavior over the past two years. The newspaper noted that these account holders had profited significantly from “dozens” of longshot bets, earning hundreds of thousands of dollars in cryptocurrency. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The British government is moving forward with plans to abolish NHS England, one of three administrative bodies responsible for overseeing funds generated from the statutory levy on gambling harms. Yesterday, King Charles III delivered his annual speech outlining the Labour government’s legislative priorities for the remainder of the year. Among the bills announced was the NHS Modernisation Bill, which is expected to be introduced in the near future. If enacted, the bill will dissolve NHS England—a body within the Department of Health and Social Care established by the previous Conservative administration to manage the planning, budgeting, and delivery of NHS services across English regions and local authorities. The decision to scrap NHS England is not new; Keir Starmer’s government first proposed this move over a year ago, aiming to restructure the UK’s health system under a more streamlined framework designed to tackle pressing national health needs and regional inequalities. Under the new plan, the Labour government intends to replace NHS England with Integrated Care Boards (ICBs) to oversee regional commissioning arrangements. This broader reform of the NHS has coincided with the implementation of the statutory levy and a comprehensive overhaul of how problem gambling harms are addressed in the UK. Since April 2025, responsibility for these efforts has been shared between NHS England, the Office of Health Improvement and Disparity (OHID), and UK Research and Innovation (UKRI). For what was once a well-established network tackling gambling harms—and especially for the charitable organisations in England that provide treatment funding to those affected—the abolition of NHS England has left several critical questions unanswered. Drama surrounding the levy Previously, GambleAware served as the primary commissioner for gambling research, education, and treatment (RET), managing the allocation and distribution of its finances. The organisation had long advocated for replacing the voluntary system with a mandatory one. However, it became a casualty of the new structure, as the government opted instead to designate NHS England, UKRI, and OHID as the commissioners of levy funds. GambleAware subsequently ceased operations in March 2026. While various organisations—including those in NHS Scotland and Wales, along with OHID—have outlined their intended use of the funds, NHS England has not yet done so. It remains likely that the responsibilities for administering the levy will fall to the newly established ICBs and regional commissioning bodies, but without clear funding commitments, stakeholders are left awaiting clarification. Nevertheless, not all responses have been negative. GamCare, which operates the UK’s national gambling helpline, has stated it will collaborate with the government throughout this transition in NHS governance. The organisation has already received £4 million in funding from OHID’s inaugural round of allocations. Victoria Corbishley, Chief Executive of GamCare, commented: “We recognise the Government’s ambition to modernise health commissioning and bring decision-making closer to local communities. “For people affected by gambling harms, ensuring continuity of access to support during any period of structural change will be vital. The initial phase of levy-funded commissioning has provided valuable insights into how services can be effectively coordinated and commissioned within a complex system. “As one of the largest providers in the sector, offering services ranging from helplines and treatment to outreach and prevention, we possess direct experience of what functions well and where improvements are needed.” Work continues… Despite the ongoing debate around NHS England’s dissolution, the other two levy-commissioning bodies remain active. Today, UKRI announced it has allocated funding to establish the UK’s largest dedicated research centre focused on gambling harms. The Gambling Harms Research UK Evidence Centre will foster collaboration among government agencies, healthcare providers, charities, and individuals with lived experience of gambling-related issues. Research will be led by the Universities of Glasgow, Sheffield, Swansea, and King’s College London, focusing on policy development, clinical practice, and public understanding. Notably, Glasgow and Sheffield universities are frequently cited for their research into gambling’s societal impacts. “Gambling harms can devastate individuals, families, and communities,” said Christopher Smith, Executive Chair of the Arts and Humanities Research Council. “This new independent Evidence Centre represents a significant step toward building a robust, high-quality research foundation to guide better policies, prevention strategies, and treatments across the UK. “Through the Gambling Levy, UKRI is helping to create a sustainable, credible, and independent research capability on gambling harms, grounded in research integrity and public benefit.” NHS at the centre of Labour’s agenda Despite these developments, the government’s timetable may face delays. As of publication, ministers appear preoccupied with internal challenges, particularly following a significant defeat in last week’s local elections that sparked unrest among backbench MPs. Notably, the main challenger to Prime Minister Keir Starmer at present is Wes Streeting—who, as Health Secretary, has overseen the planned dismantling of NHS England. According to some observers, this process has encountered difficulties, much like other major government initiatives. Yet for funding commissioners and beneficiary charities, the situation remains fluid. GamCare’s Victoria Corbishley added: “With further commissioning decisions anticipated before April 2027, we believe there is an important opportunity to review the early rollout of the levy and ensure the next phase is built on the strongest possible foundations. “We would welcome the chance to contribute our frontline experience and expertise to that process.” Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Super Group—parent company of global brands Betway and Spin—has elevated senior executive Kirsty Ross to the role of Chief Operating Officer. Ross takes over the COO position from Jason Kenny, who held the role since late 2024. It remains unclear what role Kenny will assume next, as he is no longer listed as a member of Super Group’s Executive Team. The new COO has been with Super Group since October 2023, having previously served in other C-level roles including Chief People Officer and Chief of Staff. Currently based in the UK, she previously held multiple positions in South Africa’s financial sector, including stints at the country’s Investec and Bank of America operations. “I’m excited to announce that I’ve taken on the role of Chief Operating Officer at Super Group,” Ross stated in a LinkedIn post. “Over the past couple of years, I’ve had the chance to collaborate closely with teams across the business, supporting our leaders, enhancing operational processes, and bridging the gap between strategy and execution. I’m eager to build on the solid foundations already in place. “Super Group is a company driven by talented people, clear goals, and a global perspective. In this role, my focus will be on empowering our teams to operate efficiently, scale sustainably, and meet our long-term priorities. “Thank you to my colleagues for their support, trust, and ongoing collaboration. I’m looking forward to what the future holds.” Kirsty Ross. Credit: LinkedIn Super Group gears up for a strong 2026 The leadership changes coincide with Super Group’s Q1 results announcement, which revealed increases in revenue, profit, and adjusted EBITDA—coming in at $612m (£452.3m), $86m, and $152m respectively. In percentage terms, these metrics rose by 18%, 31%, and 26% respectively. The Guernsey-headquartered firm uniquely split its results update into two segments: Africa (its largest market) and the rest of the world. Despite the challenges facing many iGaming businesses right now, Super Group has shown resilience, and its leadership remains optimistic in the early part of 2026. Ross is one of several recent changes within the organization. Neil Menashe, Chief Executive Officer of Super Group, commented during the company’s investor call: “We’re seeing significant efficiency gains right now. We’ve brought on Justin Stock—who previously served as our external counsel and helped guide the business to its current state—as our Head of Commercial and M&A. “We have an excellent team at the C-suite level of Super Group, and throughout the rest of our organization, we have truly talented people. “With our International and Africa segments, we’re strengthening these areas, but to grow and sustain that growth, it’s all about our people, our platforms, and the technology we use. “We need top-tier talent to help us make these critical decisions—and that’s exactly what we’ve been doing so far, and now we’re taking this to the next level.” Interested in more stories like this? Check out the new SBC Media YouTube Channel—the new home for all multimedia content at SBC—where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Global interest in esports betting is expanding rapidly, according to DATA.BET, a leading sportsbook solutions provider focused on this sector. DATA.BET anticipates that the overlap between gaming and betting audiences will continue to grow through 2026, largely due to rising demand for esports—a trend further supported by the firm’s latest data. The company has reported increased player engagement during Q1 2026, particularly on its own platform, with total placed bets rising by 33.2% and combo bets surging by 72.1%. This shift reflects users adopting more advanced betting strategies, though DATA.BET attributes part of the combo bet increase to enhancements in user experience, especially improvements to its Single Page Application iFrame. “High margin efficiency has been a major driver this quarter,” stated Bohdan Holovnov, Head of Esports at DATA.BET. “Partners are increasingly recognizing that esports can deliver significant commercial value, prompting them to expand promotional efforts and attract greater traffic to the vertical. “This directly translates into more new users, higher turnover, and improved margins. At the same time, we maintain the most comprehensive coverage of matches and disciplines available, which is also evident in the swift growth of combo bets across our partner networks.” Traditional bookmakers worldwide are naturally preparing for the World Cup. However, the situation appears different in the esports space, where DATA.BET identifies Rocket League as the most promising discipline for betting—surpassing the FIFAe World Cup, which it acknowledges as typically being the year’s flagship event. Rocket League experienced a quarter-over-quarter turnover increase of 85.3%, alongside an 18.7% rise in bet coins and a 50.1% uptick in active players. The platform also boasts a 94% live coverage conversion rate. Additionally, DATA.BET found that top-tier esports events consistently outperform lower-tier events in terms of turnover, profit, and number of bets, although the volume of low-tier events continues to climb—particularly in CS2. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team provides in-depth analysis of major developments across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The UFC is forging more sponsorship agreements with prediction markets, while Dana White claims President Donald Trump is failing traditional sports betting. Coinciding with Kalshi's announcement of a deal with Nate Diaz, White dispatched a letter to Trump pressing the President to reverse tax modifications affecting gamblers. Kalshi stated its arrangement with Diaz covers sponsorship of his fight shorts, billboards, and a joint social media campaign. Diaz is slated to display Kalshi branding during his comeback fight against Mike Perry this weekend. Kalshi Deal Follows UFC-Polymarket Collaboration This Kalshi-Diaz partnership comes after the UFC declared last November that competing platform Polymarket had become its “Official and Exclusive Prediction Market Partner.” “Kalshi stepped up and showed love and support for me for this fight and my brand overall,” Diaz commented. “It’s good to be in business with them.” “Nate Diaz ranks among the most genuine and fearless competitors in sports,” stated Valeria Vouterakou, counsel at Kalshi. “He is precisely the type of representative we want for our brand.” Prediction markets are securing a growing number of partnerships with sports leagues, teams, and athletes. Beyond the UFC, these firms have allied with MLS, NHL, FIFA, MLB, and, most recently, LIV Golf. UFC Relies on Betting, Says White In his letter to Trump, White asserted that betting is vital to the UFC's survival, notwithstanding several prominent betting controversies. White is urging the President to repeal the gambling tax adjustment enacted as part of Trump’s One Big Beautiful Bill Act last year. The new regulations permit bettors to offset just 90% of their losses against their winnings before being taxed on the balance. While some legislators have pushed to overturn the rule, Trump has hesitated to endorse a rollback. White argued the new policy endangers Trump's “no tax on tips” stance because “gamblers will probably be less generous, if they wager at all.” He further stated the change “renders betting in the United States illogical, as you might owe taxes despite losing or face a tax bill higher than your annual winnings.” “The UFC backs a robust, legal sports betting market to boost fan engagement, broadcast value, and sponsorships,” White wrote in the letter, which was noted by prediction markets analyst Dustin Gouker. “Discouraging legal betting damages the ecosystem we have built over years alongside state regulators and licensed operators. It also weakens the transparency and integrity safeguards that legal betting offers professional sports,” White said. Betting Scandals & Rule Change Impact UFC The UFC has recently experienced a drop in betting volume, potentially due to the tax change or recent betting scandals. “We’ve observed a recent decline in the handle and betting activity for the UFC,” noted Borgata Race & Sportsbook Director Thomas Gable. “It’s probably a mix of factors, with integrity concerns being one of them.” Worries about unusual betting patterns re-emerged around the Sean Brady vs. Joaquin Buckley bout at UFC 328 on Saturday. Pre-fight odds shifted significantly to establish Buckley as the favorite, even though he was the underdog beforehand. However, unlike recent matches featuring Isaac Dulgarian and Michael Johnson, the Brady fight proceeded as scheduled. The heavy betting on Buckley was misleading, as he lost decisively. Tax Change Could Strengthen Prediction Markets Although detractors of prediction markets contend they heighten risks of match-fixing and insider trading, the UFC seems untroubled, as it and fighters like Diaz partner with these operators. The tax hike does not affect profits from prediction markets, since they are not formally classified as gambling. White worries the tax amendment will deter bettors from wagering on the UFC or drive them toward unregulated sites. It may also push gamblers toward prediction markets. Under current rules, if you gained $5,000 on a prediction market and lost $5,000, your tax liability would be $0 because you can net the amounts as capital losses. Performing the same activity at a sportsbook would leave you taxed on $500 (the 10% of losses now non-deductible). A recent survey indicates that bettors still favor sportsbooks, citing DraftKings' overall wagering experience as making it the top platform. This preference may shift, however, as Kalshi increases its sports advertising through sponsorships like the one with Diaz. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Mayor of Burr Ridge, Illinois, Gary Grasso, has defended the indicted restaurant owner of Capri Filippo “Gigi” Rovito, Jr. Rovito is one of 22 named in an illegal gambling ring accused of operating a betting business and extorting individuals with gambling debts. The 52-year-old was charged with four counts of extortion last month. According to the indictment, he attempted to collect gambling debts from an unnamed victim. Prosecutors say James Gerodemos, the alleged ringleader of the group, promised Gigi half of the victim’s $30,000 debt if he could successfully collect the money. “FILIPPO ROVITO said he was going to knock VICTIM 2’s lights out and shove his head into a machine,” states the indictment. Mayor Has Dish Named After Him At “Nuts” Rovito’s Restaurant Mayor Grasso has a dish named after him at Capri, Linguini alla Mayor Grasso. He said he frequently dines there with his wife and defended Rovito’s right to continue operating the business. “To my knowledge, there is no specific allegation that Gigi actually threatened or physically harmed anyone,” the Mayor wrote in a letter to the people of Burr Ridge. “There is hearsay about it though. The allegation, so far, as to Gigi is that he is part of this illegal gambling activity in Indiana (not acceptable if true) and that ‘someone said that Gigi said’ he would harm the gambler for not paying his debt.” The indictment states that Gerodemos described Rovito as “nuts.” As the Mayor notes in his letter, Rovito is a convicted double-felon. In 1997, he was sentenced to six years in prison for the sexual assault of a 14-year-old, which added to a six-year sentence for delivery of a controlled substance. Usually, convicted felons are not granted liquor licenses in Illinois, but the Mayor made an exception in Rovito’s case. He claims he “met the standards for rehabilitation under state law.” The license has caused controversy and led to a confrontation at the restaurant. Burr Ridge Village Trustee Zach Mottl, a political rival of Grasso, allegedly questioned how Rovito could gain a license as a convicted felon. “How does a felon get a liquor license?” Mottl said, according to a police report. Rovito responded, “You need an ass beating.” Mayor and Rovito Have Longstanding Ties The Mayor, a qualified attorney, also wrote in his letter that he has defended Rovito in two previous lawsuits against the restaurateur. “Yes, I also represented Gigi in two civil lawsuits where I thought he was wronged; and did so successfully because he was not responsible. It’s still America, isn’t it?” the Mayor wrote. Rovito contributed $5,000 to Grasso’s ill-fated campaign for attorney general in 2018. Grasso returned the money after the contribution became controversial. In 2022, a complaint was filed with the FEC alleging that Rovito had funneled illegal “straw donor” contributions to Grasso’s congressional campaign. The complaint alleged Rovito used his wife and employees to make $11,600 in maximum-limit contributions. The case was later dismissed for lack of evidence. Rovito Allegedly Part of Al Capone Mafia Group Rovito has embraced alleged ties to the mafia and has built a following of over 250,000 on social media. A recent Instagram post shows him with Sopranos actor Joseph R. Gannascoli. Filippo ‘Gigi’ Rovito (right) Img: @capribygigi on Instagram Alongside Linguini alla Mayor Grasso, Capri’s menu also features Wise Guy Meatballs and Chicken “Forget About It.” An article in the Gangster Report last year names Rovito as an alleged member of the Cicero Crew, the Chicago-based criminal organization started by Al Capone. Capri Restaurant was allegedly the scene of a gang fight between the Cicero Crew and Latin Kings in March last year. The report does not say Rovito was involved in the fight, and it is unclear if it is connected to the indictment unsealed last month. Federal court records also show Rovito was allegedly paid to administer a “thorough beating” to a used car dealer who defaulted on a private loan in 2013. Records show Michael “Mickey” Davis gave Rovito a $5,000 down payment for the beating, ultimately promising a total of “10,000 clams.” The FBI then intervened before the debtor was physically harmed, and Rovito was not charged in the case. In the illegal gambling case, Rovito has been released on a $1 million bond. “For now, he is out on bond and presumed innocent until otherwise proved,” stressed Mayor Grasso. Gerodemos remains in police custody as the investigation continues, while his brother, Chris, has also been released on a $1 million bond. The group allegedly made $5 million in proceeds from their illegal gambling business. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sciensano indicates that risky gambling habits in Belgium have stayed consistent over the last five years, even as over half of the population is still exposed to gambling advertisements weekly. The most recent Health Survey from the Belgian public health institute reveals that 2.6% of Belgian gamblers currently exhibit risky behaviour, with 0.6% identified as being at high risk for problematic gambling. Concurrently, the survey discovered that 52.2% of Belgians encounter at least one type of gambling advertisement each week through television, websites, or social media platforms. The study further emphasized the ongoing prevalence of lottery products in the Belgian market, as nine out of every ten Belgian players engage in lottery games. Gambling sponsorship exposure seems more varied. Approximately one in ten Belgians reported regular exposure to sponsorship, whereas four in ten indicated they observed minimal or no gambling sponsorship whatsoever. Additionally, the Sciensano survey determined that men and younger age groups consistently reported greater advertising exposure compared to women and older demographics, mirroring wider global patterns associated with digital platform use and online ad reach. Sciensano report comes after stringent Belgian measures This report also follows a tumultuous period for regulation in Belgium, beginning with a comprehensive advertising ban proposed in 2023 and enacted the following year. A significant change in 2024 involved increasing the legal gambling age from 18 to 21, and gambling sponsorship exposure might have decreased due to the prohibition on sports sponsorship, effective from early 2025. Sciensano states that television, sports coverage (presumably international), and social media influencers continue to be key sponsorship points for Belgian consumers. Within the existing framework, licensed private gambling operators are forbidden from advertising through television, radio, newspapers, magazines, and social media, along with direct communication methods such as email, post, and SMS. Only a few exceptions are still allowed, such as communication within physical gambling establishments, on operators' dedicated websites, and under specific circumstances via targeted search engine advertising. Nevertheless, the report also pointed out what it termed "blind spots" within the Belgian regulatory structure. The National Lottery largely operates outside Belgium’s Gambling Act, even though it represents the vast majority of player involvement. Consequently, lottery advertising is still widely allowed across television, radio, and social media platforms. The report further noted the ongoing existence of the illegal online gambling market, which largely evades the practical scope of Belgian advertising limitations. A familiar challenge… This appears to be a worldwide issue that regulators are finding difficult to manage – a situation many will recognize. Unlicensed operators are reportedly still targeting Belgian consumers via social media, affiliate platforms, influencers, and other digital channels, bypassing requirements for age verification, EPIS exclusion systems, deposit limits, or player protection. The Belgian Association of Gaming Operators (BAGO) stated that these findings emphasize the necessity for a more consistent and enforcement-driven gambling policy. “Exposure to gambling advertising and sponsorship continues to be a genuine societal issue, yet it no longer stems solely from licensed private operators,” the trade association commented. “It is also impacted by entities that are exempt from the ban, operate under temporary regulations, or neglect to adhere to the rules.” The association suggested that effective policy should instead concentrate on three key priorities: more robust enforcement against illegal operators; consistent advertising regulations for all gambling products; and preserving the distinctiveness of licensed gambling offerings. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Tipico Sportwetten has confirmed its position as the sole licensed sports betting operator authorized to stream every match of the FIFA World Cup 2026 to viewers in Germany. This morning, Tipico released an update to clarify its streaming privileges, noting: “From June 11 to July 19, when the World Cup captures the attention of fans around the globe.” “Tipico will offer an elevated live experience for its clients: exclusively for eligible users, the leader in Germany’s sports betting sector will stream World Cup matches, standing as the nation’s first and only sports betting provider to do so. “Eligible Tipico users can view every match via tipico.de and the Tipico Sports Betting application.” Earlier in May, the betting group for the DACH region revealed plans to stream all 104 matches of the 2026 World Cup to eligible customers in Germany. While not officially confirmed, it is probable that Tipico secured the exclusive streaming package for betting operators from Stats Perform, FIFA’s inaugural official distributor for betting data and streaming rights. Tipico’s initial declaration faced scrutiny from German media outlets. Reports suggest that both Deutsch Telekom and FIFA were taken by surprise, leading to the temporary removal of promotional materials regarding the World Cup streaming service from the operator’s site. At that point, Deutsch Telekom emphasized that it retains exclusive ownership of Germany’s primary broadcasting rights for the FIFA World Cup 2026 via MagentaTV, having also sublicensed specific matches to public broadcasters ARD and ZDF. Deutsch Telekom stood firmly behind MagentaTV as the premier platform for World Cup coverage, asserting that “Anyone who truly wants to experience the World Cup cannot bypass Magenta.TV.” Nevertheless, the broadcaster called upon FIFA or Tipico to offer clearer explanations to German viewers concerning the specific nature and constraints of the sportsbook streaming offering. Tipico emphasizes streaming is exclusively for betting In response to the criticism, Tipico has taken steps to explicitly outline the scope and technical boundaries of its product, highlighting that the service is intended strictly as a betting-streaming feature, not a replacement for high-quality television broadcasts. The operator specified that streams will be accessible solely to verified customers in Germany who hold a positive account balance or have placed a bet within the last 24 hours. Additionally, the streaming interface will be subject to strict display limitations, occupying only one-third of the screen on desktops and tablets, or one-half on smartphones. Tipico further stressed the operational separation between the livestream and the sportsbook environments – “The live streaming and the sports betting product are clearly separated. In order to see Tipico’s product, the user needs to actively leave the streaming screen, and the service will stop once the product page is shown.” In its updated communication, the operator also recognized Telekom’s stance, noting that the betting-stream product differs significantly from full television broadcasts in terms of both technical quality and presentation. “Please also note, Telekom Deutschland GmbH is the sole holder of the TV broadcasting rights for the FIFA World Cup 2026 in Germany and has granted a sub-licence for selected matches on free-to-air TV to the public broadcasters ARD and ZDF. Tipico highlights that its World Cup streams mark a major upgrade to its engagement services, expressing pride in being the first licensed German bookmaker to offer such content through its digital channels. FIFA has reaffirmed its agreement with Stats Perform as the exclusive distributor of betting-streams and data rights to licensed bookmakers, a collaboration encompassing the 2026 FIFA World Cup, the 2027 FIFA Women’s World Cup, and numerous FIFA youth and futsal tournaments through 2029. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Department for Culture, Media and Sport (DCMS) has released new details on the remit of the UK’s Illegal Gambling Taskforce, five months after its creation. Back in January, Gambling Minister Baroness Twycross made a landmark announcement that the government has set up a specialised unit to wage war on the black market in the UK. Not much else was known about the operations of this taskforce, until now. Three key objectives Those assigned to the taskforce will work towards lessening the influence of illegal gambling by tackling three distinctive objectives – preventing payments from and to black market operators, taking down offshore online marketing, and enhancing cross-agency enforcement to crack down on illegal remote and land-based gambling. All three objectives will be handled by a separate Taskforce sub-group, which will assess the progress made and propose follow-up amendments. Enforcement powers still on the cards The DCMS added that from the outset, the Taskforce and its sub-groups will not hold any power to direct or intervene in the work of the UK Gambling Commission (GC), although this could evolve with time as new priorities and challenges are identified, and any intended change is first agreed among all members. Structure of the taskforce Members of the Taskforce will include gambling industry stakeholders, policy experts, tech and fintech providers, GC and other government officials, and trade body representatives. It will be chaired by Baroness Twycross, while Ben Dean, DCMS Director for Sport and Gambling, has been named as Co-Chair. Duration of the taskforce’s remit will span across 12 months, at the end of which members will take a decision whether to renew it. Taskforce operatives will conduct biannual meetings, while sub-groups ‘are recommended’ to convene on a quarterly basis. Meetings will be conducted under Chatham House rules, where sources of information will remain anonymous. Work planning and administrative duties will be handled by DCMS officials acting as the Taskforce Secretariat, which will be responsible for arranging meetings, circulating papers, and coordinating taskforce-sanctioned actions. The taskforce comes at a time of prolific global expansion for the black market, with market analyst firm Gaming Compliance International revealing that illegal gambling operators are now attracting a combined $5.9trn (£4.36trn) in unregulated wagers – higher than the GDP of almost any country in the world. The GC, meanwhile, is also stepping up activities against illegal gambling, backed by an additional £26m in funding – which will in turn be backed by the UK”s new gambling tax framework. Just last week the regulator put out a job advert for a new Head of Illegal Markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Autorité Nationale des Jeux (ANJ), France’s gambling regulator, has introduced a new algorithm to estimate problem gambling activity nationwide – with early results raising significant concerns. Initial findings show that players classified as high-risk account for 60% of total operator gross gaming revenue (GGR), a proportion the ANJ labelled “concerning.” The regulator has highlighted a dual rising trend: both the number of problem gamblers and their share of operator revenues are increasing. According to the ANJ, the algorithm detected around 600,000 individuals with a high likelihood of excessive gambling during the second half of 2025. This figure represents 8.7% of the total online account-based gambling population across licensed operators, including those holding accounts with FDJ United and Pari-Mutuel Urbain (PMU)—two of France’s largest gambling operators. Of these 600,000 players, approximately 300,000 were deemed “manifestly excessive” gamblers, whose identification by operators the ANJ considers essential. The regulator also disclosed that these high-risk players contributed roughly €1.2bn (£1.03bn) in GGR, making up 60% of total online gambling revenue. The ANJ noted this share has been steadily climbing since 2023. In light of these findings, the ANJ concluded that operators’ current measures to detect and assist excessive gamblers remain inadequate. World Cup concern? The regulator is also preparing for potential challenges ahead of this summer’s 2026 FIFA World Cup—an event for which it has already cautioned gambling firms against deploying overly aggressive marketing tactics. Adding to these concerns, a 2024 French study found that 15.3% of sports bettors are currently classified as problem gamblers. The new algorithm is a key component of the ANJ’s 2024–2026 strategic plan, which prioritises reducing excessive and pathological gambling as a core objective of French gambling regulation. Under French law, operators must identify and support problem gamblers through actions such as direct player interventions, setting gambling limits, monitoring accounts, referring users to support services, and, where necessary, closing accounts. Efforts in this area have intensified recently, including the launch of a redesigned national self-exclusion register aimed at mitigating gambling-related harm. While the ANJ recognised some progress in operator performance—with the number of identified excessive gamblers rising from 31,000 in 2024 to 89,000 in 2025—it stressed that these numbers remain far below expectations, given the size of the player base and existing prevalence data. To address this gap, the ANJ developed the algorithm using continuous player account data provided by licensed operators, combined with scientific research on gambling behaviour. ANJ’s algorithm to categorise players The system assesses players based on 23 indicators and risk factors related to financial activity, gambling frequency, use of moderation tools, and player history. Using these criteria, players are grouped into four categories: recreational players moderate-risk players excessive players manifestly excessive players The ANJ stated that the algorithm’s accuracy was validated against the Canadian Problem Gambling Index, under the oversight of a scientific committee composed of leading researchers. Although comparable initiatives are under development in countries such as Spain and the Netherlands, the ANJ said its model is currently the only operational tool of its kind in Europe. Operators may use the algorithm voluntarily in conjunction with their own internal monitoring systems. However, the ANJ made clear it expects swift improvements in detection capabilities, especially concerning the 300,000 players identified as manifestly excessive. Isabelle Falque-Pierrotin, President of the ANJ, said: “The completion of this algorithm and its release to operators marks a pivotal moment for the regulator. It showcases our capacity to create an innovative and effective tool designed to accurately reflect real-world online gambling behaviours. “In addition to existing surveys, the algorithm enables a more objective evaluation of operators’ efforts to identify problem gamblers—efforts that must continue without delay. “It is also crucial that this identification process extends to physical points of sale, a goal we have consistently urged the two monopolies to pursue since 2024.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Events is set to increase its emphasis on regulation starting in 2026, following the signing of a three-way agreement with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL). This agreement establishes a three-year collaboration among the three organizations to deliver regulatory education in the igaming sector through SBC's various events and media platforms. IAGR stands as the foremost global body for gaming regulators, managed solely by regulatory authorities. SBC operates as a worldwide entity offering international events, media, and content to the global gaming industry. IMGL represents the premier global network of expert lawyers, regulators, and professional advisors within the gaming industry. The purpose of this agreement is to improve regulatory education, foster international cooperation, and facilitate knowledge sharing via conferences, events, and associated content projects. The involved parties plan to work together on creating educational materials such as interviews, commentary, podcasts, and publications focused on regulatory matters. IAGR President Ben Haden stated: “A crucial opportunity for global gambling regulators involves consistently engaging with all segments of the international industry to educate businesses on evolving rules and laws within our sector and to exchange perspectives. This cooperative partnership with SBC and IMGL will significantly streamline communication among stakeholders and enable us to elevate standards.” IMGL President Marc Dunbar further commented, “This collaboration is ideal for ensuring the industry remains informed about permissible and impermissible activities across global jurisdictions. The combined strength of IMGL’s network of igaming lawyers, IAGR’s regulator members, and SBC’s industry reach and comprehensive content offerings provides an effective means to keep the industry updated on recent developments.” SBC Founder & CEO Rasmus Sojmark remarked: “Regulation has become increasingly vital to how companies in our industry operate, and the constantly shifting regulatory environment makes compliance progressively challenging. Therefore, I am proud to partner with IAGR and IMGL to provide SBC’s audience with the most accurate information on global legal changes.” A significant initiative planned for this year involves introducing a comprehensive series of regulatory meetups at the SBC Summit in Lisbon, scheduled for September 29 – October 1, 2026. These sessions aim to provide stakeholders with the latest updates on numerous global gambling markets. Further details on these regulatory meetups will be available at https://sbcevents.com/sbc-summit/. Additionally, the organizations will lend their support to the IAGR Annual Conference, taking place in Lima, Peru, from October 19-22, 2026. Ends About SBCSBC stands as a global leader in providing events, media, and advisory services for the betting and gaming sector. Through its six major events across Europe, North America, and Latin America, alongside a network of over 13 editorial brands, SBC facilitates connections, insights, and opportunities that enable businesses to grow, expand, and engage with crucial decision-makers throughout the year. About the International Association of Gaming Regulators (IAGR)The International Association of Gaming Regulators (IAGR) offers a platform for gaming regulators globally to convene, acquire best practice techniques and strategies, network, and exchange perspectives, share data, and deliberate on legislation, policies, and procedures. About International Masters of Gaming Law (IMGL)The International Masters of Gaming Law (IMGL) unites prominent attorneys, regulators, executives, and advisors worldwide who specialize in gaming law and regulation. By fostering education, collaboration, and the exchange of ideas, it contributes to shaping best practices and supports the expansion of the global gaming industry. The organization is founded on professionalism, integrity, and a collective dedication to excellence in gaming law. Media Contacts: International Association of Gaming Regulators (IAGR)Kevin P. Mullally, CEOceo@iagr.org SBC EventsJames Shanahan, CMOjames.shanahan@sbcgaming.com International Masters of Gaming Law (IMGL)Phil Savage, Head of Publications and European Affairsphil@imgl.orgBrien Van Dyke, Executive Directorbrien@imgl.org This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Aussie gambling shares are surging following the gaming operator Aristocrat's announcement of net profits of nearly $575 million (USD) for the first half of the financial year. In its pre-audit earnings disclosure, Aristocrat reported profits increased by more than 17% compared to the previous year, and declared shareholder dividends of $0.36 per share for July. The company’s gaming segment revenues grew almost 5% year-on-year, reaching just over $1.4 billion. In response, share prices surged by over 13% on May 13, pushing the market capitalization above $20 billion. Trading volumes also spiked, more than doubling within 24 hours to reach 3.3 million shares. Aristocrat outperformed most stocks on the Australian Stock Exchange on May 13, as the S&P/ASX 200 index declined 0.4%. Aristocrat share prices on May 13. (Image: Google Finance) While gaming stocks are generally falling in the US and Asia, certain Australian operators appear to be defying the trend. Aristocrat’s main rival, Light & Wonder, saw its share price rise by 5% on May 13, with trading volumes nearly doubling from May 12 levels. Light & Wonder released its own quarterly results earlier this month, showing a more modest 2% increase as revenues climbed to $573 million. Light & Wonder share prices on May 13. (Image: Google Finance) Share prices at The Lottery Corporation rose by nearly 2%, although its trading volumes fell below the five-day average. However, smaller Aussie operators such as Skycity experienced a decline, with prices dropping 4%. What Has Sparked the Aussie Gambling Share Boom? Aristocrat investors appear to have been encouraged by the company’s strong financial performance. The firm’s normalized Earnings Before Interest, Taxes, and Amortization (EBITA) rose by over 6%, surpassing AUD 1 billion. But earnings alone are not the full story. The company is also seeking to attract stock market investment by expanding its on-market share buy-back program by an additional $726 million. The program is now valued at $1.8 million and has been extended through mid-May 2027. The operator is also embracing artificial intelligence at a time when chip stocks are experiencing widespread growth. “We are increasingly leveraging AI to enhance our strategic advantages and transform our processes,” CEO Trevor Croker told investors during an earnings call. Croker also announced the appointment of new board members with backgrounds in AI leadership. According to the media outlet Australian Financial Review, Aristocrat aims to exceed market expectations by selling access to approximately 5,000 poker machines in 2026. After a prolonged legal dispute, Light & Wonder and Aristocrat resolved their disagreement over alleged gaming development infringements earlier this year. The former agreed to pay Aristocrat $127.5 million after admitting it used Aristocrat’s math data to develop algorithms for the games Dragon Train and Jewel of the Dragon. Light & Wonder agreed to cease selling Jewel of the Dragon in April of last year. Aristocrat has been expanding its sports offerings in the US in recent years. In 2025, the company launched its NFL-themed slot titles in Puerto Rico. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.