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(AsiaGameHub) -   A recent intervention by the National Monetary Council (CMN) has hindered the growth of prediction market platforms in Brazil. The body responsible for the nation's monetary policy and financial markets has ruled that derivatives must not be connected to events in sports, politics, or entertainment. Authorized by Banco Central do Brasil (BCB) President Gabriel Galípolo, Resolution No. 5,298 implements this ruling starting on 4 May. Financial institutions are prohibited from creating or providing contracts associated with political, electoral, social, cultural, or entertainment occurrences under this new policy. This move by the CMN supports the safeguards established in the Bets Law (Law No. 14.790/2023), the federal legislation for online betting and sports gambling that took effect on 1 January 2025. The CMN stated in its announcement that this ruling “comes amid the popularisation of prediction market platforms in Brazil, which operate without their own regulation, unlike the betting sector.” Focus is now shifting to the US prediction market operator Kalshi, which gained entry to the Brazilian market in January through a collaboration with XP Inc., marketing its platform as an investment vehicle for local users. During the launch, it was reported that the Secretariat of Prizes and Betting (SPA) had been approached by numerous licensed operators filing complaints, calling for regulatory action to prevent Kalshi from entering the market. This launch in Brazil represented Kalshi’s initial foray into international markets. The firm was co-established by Luana Lopes Lara (COO), who became the youngest self-made female billionaire in 2025. Kalshi recently closed a $1bn funding round in the US, bringing its total valuation to $22bn. As of April 2026, the company’s aggregate venture capital funding has surpassed $2.5bn. The sharp increase in Kalshi’s valuation has fueled comparisons with major US-listed gambling entities like Flutter Entertainment and DraftKings, as investors evaluate the potential of prediction markets relative to conventional sports betting. Even with this obstacle, a regulatory void persists for Kalshi and similar entities. The Brazilian Securities and Exchange Commission (CVM) is currently observing the industry, yet a specific regulatory schedule for prediction markets has not been defined. As the CMN clamps down on derivatives based on events, the opportunity for prediction markets to function within Brazil’s regulatory grey area seems to be narrowing. Kalshi’s arrival has highlighted a regulatory discrepancy, as officials work to bridge the divide between financial markets and the existing Bets Law Law framework, which President Luiz Inácio Lula da Silva plans to overhaul in 2026. Last week, Lula announced to the national press that he intends to issue a ‘Presidential Decree‘ in May to establish a fresh online gambling system in Brazil, barring individuals receiving financial aid or those in debt from taking part. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The NHL Playoffs press on this evening with three matchups, and we’ve got your back with top bets and player prop picks. Here’s a breakdown of tonight’s schedule: Lightning vs. Canadiens 7 p.m. ET Golden Knights vs. Mammoth 9:30 p.m. ET Oilers vs. Ducks 10 p.m. ET Best Bets: Player Props for Lightning vs. Canadiens We’re utilizing odds from DraftKings Sportsbook for all three games this evening. Cole Caufield OVER 0.5 Goals (+120) Tampa Bay has done an excellent job containing Cole Caufield through the first two games of the series. Caufield hasn’t found the back of the net yet, and he’s been limited to just three shots. While Caufield has chipped in three assists, expect him to get back to scoring form on his home ice at the Bell Centre. He led the Canadiens with 51 goals during the regular season, ranking second in the NHL only behind Nathan MacKinnon. Brandon Hagel OVER 0.5 Points (-175) Brandon Hagel has been playing exceptionally well through two games, notching three goals, four points, and four shots on goal. Going back to the regular season, he’s scored a goal in seven of his last 10 games. We’re backing Hagel to record a point for the third straight playoff game. He tallied 36 goals and 38 assists during the regular season, plus a stellar +34 plus/minus rating that ranked 13th in the NHL. Best Bets: Player Prop for Golden Knights vs. Mammoth Carter Hart OVER 23.5 Saves (-135) Las Vegas goaltender Carter Hart was kept busy in the first two games of the series. He stopped 27 shots in a 3-2 loss before turning away 31 in a 4-2 win. The series moves to Utah for Game 3. Expect Utah’s shot volume to be high tonight. The Mammoth averaged 26.8 shots per game on home ice, up from 25.51 on the road. Best Bets: Player Prop for Oilers vs. Ducks Lukas Dostal OVER 25.5 Saves (-130) Here’s another netminder who’s been extremely busy. Anaheim’s Lukas Dostal made 33 saves in Game 1 and 30 in Game 2. The last time Dostal faced the Oilers in the regular season, he stopped 30 of 33 shots. The total for this game is 6.5, with heavy juice on the OVER at -155. We anticipate plenty of shots and goals again tonight. The Ducks lead all playoff teams with an average of 4.5 goals per game, while the Oilers rank second at 4.0. The series is tied 1-1 and now heads to Anaheim. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Flutter Entertainment continues to actively engage with both the technology and charity sectors by revealing the winners of its 2025 Tech4Good Awards. Co-organised by the company’s startup-centric initiative, Alpha Hub, and its sports community investment programme, Beyond Sport, the event was hosted by the NYSE-listed gambling giant. With a market capitalization approaching £14 billion, it stands as one of the largest firms globally. First-place winner GoodGym and runner-up Civic Dollars will split a prize pool of £60,000. Additionally, both organisations will receive capacity-building support from Flutter’s Alpha Hub and Beyond Sport. Adam Burgess, Director of Programmes at Beyond Sport, remarked: “These awards enable organisations to leverage technology for scaling solutions that boost physical activity and generate enduring health and community benefits by merging financial grants with customised capability-building assistance.” Flutter’s long-standing startup involvement Flutter Entertainment has collaborated with startups for many years. The company established the Alpha Hub in 2018 to serve as a bridge connecting startups with its brands, including FanDuel in the US, and Sky Bet and Paddy Power in the UK and Ireland, alongside other markets. Since its inception, the company’s startup partnerships have spanned various fields, such as responsible gaming and product development tailored for female customers. Recently, horse racing has emerged as a major focus area. Through the Future of Racing Summit, Flutter and the British Horseracing Authority (BHA) have been identifying startups to collaborate on technology initiatives related to racing. Aligning with its positive action plan, Flutter intensified its hunt for startups to support its responsible gaming efforts in 2023. The Tech4Good award has been instrumental in this endeavour, just as it has been for the company’s newer sports-centric projects. Commenting on today’s award announcement, Rob Smith, Associate Director of Emerging Technologies and Insights at Flutter, stated: “With over 8,000 technologists group-wide, Flutter is fundamentally a technology-driven enterprise. Utilising our expertise to support the growth and scaling of these startups is a logical step for us.” Introducing the winners As previously noted, the top prize in this year’s Tech4Good Awards went to GoodGym. Operating since 2009, this London-based charity is active in 68 regions throughout the UK. The organisation links runners, walkers, and cyclists with community tasks, aiming to encourage daily exercise through community service. Flutter selected this charity because of its AI-driven tool, Coach, which is designed to facilitate the discovery of local activities and the creation of community bonds. Darren Moore, Tech Lead at GoodGym, stated: “This award is transformative; it allows us to invest in the technology and infrastructure necessary to connect thousands more individuals with their communities through physical movement.” Taking second place, Civic Dollars is a Belfast-based entity that created a geo-fencing community currency application to encourage outdoor activity. Users earn an in-app currency, known as Civic Dollars, for every 30 minutes spent in public spaces and parks. These earned dollars can be redeemed for health-oriented courses, including yoga, fitness, dance, and healthy cooking, or they can be donated to local community groups and charities. Dr Gráinne McAnee, Researcher at Civic Dollars, commented: “Accessibility and ease should be the hallmarks of being active and healthy, rather than it being expensive, exclusive, or restricted.” These awards are announced amidst a period of intense political scrutiny facing the UK gambling sector, thereby increasing the significance of community-focused programmes and initiatives for the industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Police report that an unauthorized courier working for Russian cryptocurrency fraud groups used $20,000 of the criminal organization’s illicit earnings on casino gambling and a lavish partying spree. According to Russian media outlet Novaya Kuban, authorities in St. Petersburg stated they’ve detained a 35-year-old male believed to be carrying out tasks for various phone scammers. Law enforcement officials detailed that the scammers had tricked a Kuban resident out of $20,000 in an unspecified foreign currency. They told the supposed victim they could “earn profits from cryptocurrency investments” by paying in cash. Upon getting the cash, the scammers are said to have passed it to the courier, instructing him to deliver it to a money laundering group. However, the suspect allegedly chose to take the funds to a nearby casino. Police noted that he wasted most of the money on losing roulette bets. Courier Linked to Russian Crypto Fraud Ring Apprehended in St. Petersburg According to police, the suspect used the remaining funds on bar drinks and organizing late-night gatherings. The Krasnodar Criminal Investigation Department has held the suspect in custody. Authorities are conducting a search for the alleged scammers. In another incident, a court in Belogorsk—located in Amur Oblast near the Chinese border—convicted a gambling-addicted teen of stealing 1 million rubles (approximately $13,300) from a friend’s family. The boy used the stolen funds to buy an electric scooter and for online gambling. Belogorsk, situated in Russia’s Amur Oblast (Image: Aviateur [CC BY-SA 3.0]) Prosecutors stated that the unidentified 14-year-old boy watched his friend’s father input his PIN into a banking app during a shopping trip with his friend and the friend’s dad. Having memorized the PIN, the boy proceeded to make multiple withdrawals from the father’s account. To avoid being caught, he took small sums each time, according to prosecutors. As per Russian media outlet Gazeta.Ru, the friend’s father only realized the money was missing when he tried to withdraw cash for a purchase later on. Authorities noted that the teen first denied the offense but eventually confessed fully. An Amur court sentenced him to two years in a juvenile correctional center. Meanwhile, in Moscow, legislators have passed a draft law granting new authorities to anti-gambling agencies. The proposed legislation aims to accelerate procedures enabling regulators to restrict residents’ access to unlicensed online casinos. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   With competition for North American players reaching new heights, SBC Summit Americas is set to guide industry stakeholders through innovative strategies via its specialized North America Marketing & Affiliates track. Scheduled for Wednesday, June 10, the agenda features five panels of prominent marketing experts who will discuss refining acquisition, boosting conversion rates, and developing sustainable player lifecycles. Attendees will gain insights into leveraging AI for player engagement, navigating complex advertising rules, utilizing new channels like TikTok for acquisition, and creating brands that foster long-term retention. Rasmus Sojmark, CEO and founder of SBC, commented: “Affiliates are currently managing an unprecedented number of platforms and partnership structures. Between social media, AI, and martech, the industry is becoming more intricate. This track is designed to cut through that noise and provide clear strategies for driving growth.” The track begins with the panel "Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value," which explores the transition of affiliates into full-scale marketing brands. Industry leaders Brian Christopher (CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (CEO, Catena Media), and Zaire Williams (Founder, Exclusive) will discuss building audience loyalty through brand identity and personalized content. As mobile and social media strategies take center stage, the session "Beyond the Link: Redefining Affiliate Growth Through Emerging Channels" will look at how affiliates are becoming community-focused brands. Featuring James White (COO, Hottakes), Caleb Dykema (CEO, Vault Sports), Jon Bowden (CMO, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), the panel will examine how TikTok, podcasts, and live streaming are changing acquisition and building trust. The "AI, Martech & the Player Journey: Redefining Engagement" session will highlight how machine learning is reshaping operator-player connections. Experts Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director, Fast Track), and Adrianna Samuels (Consultant, STX) will explain how AI-driven tools and martech can optimize budgets and enhance player loyalty. Other sessions will focus on affiliate opportunities in emerging markets like Brazil, as well as how new martech is being used to sharpen player acquisition and engagement. SBC Summit Americas is held at the Broward County Convention Center in Fort Lauderdale from June 9-11, welcoming 10,000 delegates from the North American and Latin American gaming sectors. Across five stages, the event will feature panels on leadership, sports betting, casino, payments, regulation, and player protection, featuring some of the most prominent figures in the industry. Register for SBC Summit Americas: Early Bird VIP Pass – Available for $400 (a $300 discount) for a limited period. This includes full access to the conference, exhibition floor, networking events, and the Food Festival. Expo+ Pass – Priced at $95, this provides access to all conference sessions and the show floor, excluding networking events and complimentary food. Expo Only Pass – A free option providing access to the show floor, ideal for those new to the industry or teams on a budget.Affiliates and operators may qualify for a complimentary VIP Pass, offering full access to all sessions, the exhibition, and networking functions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Wisconsin has become the newest state to initiate legal action against prominent prediction market platforms—including Polymarket, Kalshi, Coinbase, Crypto.com, and Robinhood—following the passage of legislation to launch legal online sports betting in the state. The lawsuit claims these companies are already providing Wisconsin residents with the opportunity to place online sports wagers. “Thinly disguising unlawful conduct doesn’t make it lawful,” said Attorney General Josh Kaul in a press release. “These companies’ alleged facilitation of sports betting in Wisconsin should be shut down.” The legal filings seek both preliminary and permanent injunctions to prevent the companies from offering sports-related event contracts in Wisconsin. Sports Event Contracts Are ‘Indistinguishable’ From Regular Sports Betting Per the lawsuits, sports event contracts available on the five platforms are “indistinguishable from an ordinary sports bet,” as defined by Wisconsin’s law. Under Wisconsin law, gambling is defined as an activity that includes all three of the following components: Consideration (you pay or put something of value at risk) Chance (the outcome relies on luck rather than skill) Prize (you have the opportunity to win something of value) Any activity with all three components is legally classified as gambling in Wisconsin. According to the complaint, users trading on markets for events like NCAA basketball matches meet these three criteria. The ongoing debate over whether prediction markets qualify as gambling remains fierce. Proponents of these markets argue they are distinct from sports betting because platforms do not set odds or profit when users lose. The lawsuit acknowledges that unlike sportsbooks, the companies aren’t always on the other side of wagers, but adds: “But that does not get them off the hook, since each company still generates significant revenue from these sports bets by charging transaction fees each time event contracts are traded using their platforms.” The complaint makes the same allegation against Polymarket, even though the company doesn’t charge fees except on a limited number of cryptocurrency markets. For now, it has adopted a growth-first, profits-later strategy and is currently seeking an additional $400 million in funding at a valuation of $15 billion. Wisconsin Approves Legal Online Sports Betting Last month, Wisconsin lawmakers passed a bill allowing the state’s tribes to launch online sports betting. Governor Tony Evers signed the legislation into law on April 10. Sen. Kristin Dassler-Alfheim, one of the bill’s co-sponsors, said she supported legalization as a way to regulate the already existing online gambling market. “It already exists on the edges, behind closed doors. It’s already there,” Dassler-Alfheim said. “And it’s already being abused by some, and that’s not going to change. I would rather us put as many parameters around it as we can to take care of our consumers and keep the revenue.” Is Legalization the Catalyst for the Lawsuit? “Except in limited circumstances, sports betting and other forms of commercial gambling have long been illegal in Wisconsin,” the press release stated. Yet, the state has only taken this action in the wake of legalizing online sports betting—presumably because sports event contracts are now seen as a threat to the revenue mentioned by Dassler-Alfheim. State regulators that receive direct revenue from sports betting, such as Arizona and Nevada, have also been notably aggressive in taking action against prediction markets. States have generally struggled to secure judgments against these platforms, with only Nevada managing to block Kalshi so far. The lawsuit cites that the companies are violating Wisconsin state law, but the platforms will likely argue that federal laws preempt states from having authority over their actions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Chinese police have taken more than 50 individuals into custody during raids targeting groups that transformed abandoned buildings, private residences, and restaurants into makeshift gambling dens. In Guiding County, Guizhou Province, law enforcement officers detained 35 alleged gamblers who had assembled to bet on a fast-paced, high-stakes game favored in underground betting circles, according to Tianyan News, a Chinese media outlet. The group is said to have met at an abandoned structure adjacent to a train station. Investigators noted that the building was selected due to its limited accessibility and multiple entry points. Law enforcement personnel stated they monitored the group gathering at the same spot multiple times while preparing their operation. Guiding County, Guizhou Province, China (Image: Zhangmoon618 [CC BY-SA 3.0]) They described the gambling ring as “closely organized and extremely secretive,” with its leaders “deliberately opting to conduct activities after dark.” On the evening of April 15, multiple police teams raided the building—surrounding the gambling den, blocking all entry and exit points, and forcing open a door to gain access to the site. They discovered a group of gamblers “desperately placing bets” on a card game. No bettors managed to flee, according to police, who also seized cash and gambling equipment at the scene. Law enforcement officials noted that their investigation into the group is still in progress. Illegal Gambling Dens in China: Police Target Underground Betting Rings In the meantime, the Chibi Public Security Bureau announced that police in Chibi, Hubei Province, have dismantled two suspected gambling rings. On April 8, law enforcement officers apprehended more than 10 people caught betting on Texas Hold ’em games at a restaurant close to Chibi North Railway Station. Authorities stated that all suspects admitted to their offenses, and six individuals have been placed in custody. Investigators also seized over 30,000 yuan (approximately $4,400) in cash at the location. In the early morning of April 11, officers from Yujiaqiao Police Station seized a comparable sum of money from a group of alleged gamblers who had gathered to play poker at a private home in Hunan’s Shaziling Community. Authorities noted that the group had met twice before that month to engage in gambling activities. Seven individuals have been arrested, including one suspected ringleader who will face severe charges. All are said to have fully confessed during police interrogations. Police departments across the country have issued public alerts regarding the risks of gambling. All types of betting are prohibited in China. A police spokesperson stated that law enforcement agencies nationwide will continue to step up their crackdowns on gambling. Earlier this month, police in Hangzhou utilized a drone to locate and arrest a group of alleged gamblers caught betting in a public cemetery. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The acquisition of German brand Tipico Group by French industry leader Banijay Entertainment has now been formally finalized. The groundwork for the merger was laid in late 2023, when Banijay – a prominent entertainment and media conglomerate – publicly stated its plan to purchase a 65% share in Tipico from CVC Capital. Since French gaming brand Betclic was already part of Banijay’s portfolio, the company has now also gained control of Tipico and Admiral Austria, accessing a customer base of 6.5 million spread across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire. This establishes Banijay as a key European participant in the sports betting and online gaming sector. The company anticipates that its expanded Banijay Gaming unit will see double-digit revenue growth, with projected synergies of approximately €100 million (£86.7 million) over a medium-term timeframe. This transaction comes on the heels of a recent joint venture with infotainment company RedBird IMI, where the two entities took 50-50 ownership of All3Media, forming a leading global content production giant. On a pro forma basis for 2025, the combination of all assets would have generated revenues of €7.4 billion (£6.4 billion) for Banijay Group, adjusted EBITDA of €1.6 billion, and adjusted free cash flow of €1.2 billion. Internal restructuring includes the following:– Joachim Baca transitions from his previous role as Chief Executive Officer of Tipico Group to Vice-Chairman of the Banijay Gaming Board;– Mate Bacic shifts from CEO of Tipico Austria to CEO of Tipico Group;– Nicolas Béraud, founder and former CEO of Betclic, is named Chairman of the Banijay Gaming Board;– Julien Brun advances from Betclic’s Chief Operating Officer to Betclic’s CEO. Banijay Group holds 65% ownership of Banijay Gaming’s capital, together with CVC and the founders of Tipico and Betclic. This share is set to gradually rise to at least 72% over the coming years. Béraud commented: “Through this integration, Banijay Gaming emerges as a fully scaled European platform, boasting greater diversification and expanded access to large, fully regulated markets. “By combining our shared values, technologies, trading know-how, and customer platforms, we will speed up product innovation, improve our omnichannel services, and provide a more smooth and immersive experience for our players. “Our current focus is on unlocking the full potential of this integration to fuel growth across all our markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Caesars Entertainment revealed this week that it is assuming control of Westgate SuperBook—a decision that caught many familiar with the Las Vegas-based betting operator off guard. Westgate has earned a reputation in Vegas as a “sharp” sportsbook, one of the last independent betting providers in the city. Its acquisition by a giant corporation like Caesars signals the end of an era. “Since opening in 1986, our SuperBook has been a defining part of the Las Vegas sports betting landscape,” said Cami Christensen, President & General Manager of Westgate Las Vegas Resort & Casino, in a press release. Independent Bookmakers Face an Unfriendly Landscape Caesars’ takeover follows Westgate’s unsuccessful attempt to scale its business. The company expanded into eight states before shutting down operations in Arizona, Colorado, Iowa, Maryland, New Jersey, Ohio, Tennessee, and Virginia in 2024. Christensen stated the company is “thrilled to partner with Caesars Sportsbook to take it to the next level, combining decades of history with innovation, scale, and an even more dynamic guest experience.” However, this also feels like an admission that Westgate couldn’t compete with major sports betting firms and casinos. Westgate executives noted the company will continue operating in a similar style, and its famous SuperContest franchise will remain an integral part of the SuperBook experience. Vegas Tourism Decline Adds to Westgate’s Challenges Nevada has at least temporarily fended off the threat of prediction markets, but as online gambling expands into more states, Vegas’s appeal has diminished. Tourist numbers continue to drop. “Operating an independent bookmaker is expensive,” Robert Walker told CasinoBeats. Walker worked as a bookie in Vegas for 35 years, primarily under the MGM group. “Larger casinos are definitely more dominant,” Walker added. “Westgate failed in the US market. This move, while somewhat surprising given Westgate’s history, allows them to operate without the need for higher-priced traders.“ Despite recent struggles, there are signs Sin City will recover, and Caesars may have made a shrewd move in partnering with Westgate. The announcement came amid Texas billionaire Tilman Fertitta‘s ongoing talks to buy Caesars for $18 billion. A New Chapter Ahead Located inside the Westgate Las Vegas Resort & Casino, Westgate SuperBook describes itself as the world’s largest sportsbook. The space spans 30,000 square feet, with over 350 seats, and a massive 220-foot-by-18-foot 4K video wall. It’s designed more like a sports theater than the typical betting kiosks found in many casinos. “The Westgate SuperBook is one of the most recognizable sportsbook destinations in the world, and we are proud to partner with Westgate on the next chapter of its evolution,” said Eric Hession, President of Caesars Digital. “By powering the SuperBook with our sportsbook platform, we’re combining a legendary sportsbook environment with a modern betting menu and added convenience that reflects how sports fans want to wager today.” No financial details have been disclosed for the deal. Caesars suffered losses last quarter, but its digital sector is growing. Rather than invest in prediction markets as online sportsbooks like FanDuel, DraftKings, and Fanatics have done, the company is betting on a Vegas recovery. Time will tell if this is a sharp move. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Carsten Koerl, Chief Executive Officer of sports technology leader Sportradar, has retaliated against claims put forward by two short-selling investment research firms. Two days prior, Muddy Waters and Callisto Research released accusations of unethical business practices by Sportradar. Both firms have also publicly admitted to shorting Sportradar’s stock. The firms claim Sportradar has been actively working with hundreds of unlawful gambling operators, even as it offers integrity oversight services to the legal sector and major sports bodies such as FIFA and UEFA. Following these allegations, Sportradar’s shares on the New York Nasdaq fell by 23%. Since both Muddy Waters and Callisto had shorted the stock—meaning they bet its value would decline—it’s probable the pair profited from this drop. Sportradar moved swiftly to address the claims, and its CEO has since intensified his pushback. “I take this as a personal attack considering my position and responsibility I have for investors, clients, partners and employees,” Koerl wrote on LinkedIn. He added that “it is alarming to see so many false, misleading and defamatory statements about myself and the business designed to manipulate our stock price for the benefit of short sellers”. Sportradar addresses the disruptive allegations Koerl has grounds for calling the short sellers’ claims a personal attack. The accusations against Sportradar included pointed claims about Koerl personally, like assertions that the German executive has connections to Russian oligarchs. “I believe these were thrown in to promote controversy and take advantage of the current news cycle,” Koerl said. The CEO further noted that he was once a shareholder in Russian betting company Liga Stavok, but he sold those shares “when it no longer felt right to invest in an entity seen as linked to a geopolitical conflict”. Established in 2001 with significant funding from Koerl, Sportradar spent the next 25 years becoming one of the globe’s largest players in the sports tech and data gathering industry. Sportradar went public on the New York Nasdaq in September 2021 through an initial public offering (IPO), which valued the company at $8 billion (£5.9 billion at 2026 exchange rates). Today, its market capitalization is approximately $4 billion, with its share price falling from around $17 per share on April 21 to $12.90 as of this writing. The company boasts a wide-ranging client list that includes the previously mentioned FIFA and UEFA, along with major leagues like the National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB), NASCAR, and the Ultimate Fighting Championship (UFC), to highlight a few key partners. A large portion of its revenue comes from collecting data from these leagues and sharing it with sports betting and media partners. Prominent bookmaker clients include FanDuel (owned by Flutter Entertainment), DraftKings, and William Hill (owned by Evoke). Last year, Sportradar greatly expanded its international sports data rights coverage by acquiring IMG Arena from Endeavor Group Holdings. It also plans to enter the iGaming and predictions sectors in 2026, and last month launched a dedicated division focused on iGaming. While integrity services are still an important part of Sportradar’s operations, they are far less prominent than its betting technology arm. In its FY25 financial results, the company reported total group revenue of nearly $1.3 billion, with $1 billion coming from its Betting Technology and Solutions segment, versus just $8.9 million from the Sports Performance and Integrity Services division. Even so, the accusations against the company and its founder/CEO could affect not only its integrity services but also its partnerships with major licensed operators—many of which have spoken out about the risks that illegal gambling poses to their businesses. “There are numerous allegations in these reports that are either entirely false, poorly researched, deliberately taken out of context, or, at best, repackaging the same tired stories we have heard for years,” Koerl asserted. Koerl further stated that Sportradar ‘will address the allegations in due course with the appropriate facts’, and concluded by saying: “I am confident that Sportradar will continue to lead the industry with the support of our partners and incredible global team.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The sportsbook brand 3et, owned by Eurasia Sports, has obtained a bookmaker's licence from the Irish Revenue Commissioners (IRC), gaining access to the market. With its parent company headquartered in Guernsey, the sportsbook has stated its strategy is to target bettors who prioritize value, moving away from the mainstream audience that is heavily focused on promotions. This approach is founded on providing more competitive odds, increased betting limits, and a reduced number of gamified elements. The style is comparable to an exchange or predictions platform, aiming to cultivate an experience for "professional bettors" that contrasts with the entertainment-centric model common among many large European operators. For its initial launch in Ireland, the focus will be on core markets with high liquidity, such as major US sports and elite football, featuring pricing centered on 1X2, Asian handicaps, and totals. “Irish bettors are knowledgeable about sports and value, and a significant number are searching for a sportsbook that delivers competitive odds and substantial limits, free from distractions,” commented Micheál Deasy, Marketing Manager at 3et. “This is the area where we feel 3et differentiates itself.” Opportunity in a tough regulatory environment? While European regulations become stricter, smaller operators employing sharp pricing strategies are pursuing licences in markets that are newly structured or in transition, particularly the UK and Ireland. This trend is illustrated by Bet St. George's entry into the UK, while Fitzwilliam Sports recently entered the online sports betting arena in both the UK and Ireland via a partnership with EveryMatrix. Additionally, Welsh operator DragonBet received a Remote Bookmaker’s Licence to extend its operations into Ireland this past January. The current Irish system, managed by the Revenue Commissioners under older laws, is being phased out in favor of a new framework supervised by the Gambling Regulatory Authority of Ireland (GRAI), which was created by the Gambling Regulation Act 2024. Current licences will stay effective throughout this transition period, offering a chance for new market entrants to build a presence before the new system is fully implemented. These new companies might still allocate funds for international growth, even in the face of widespread tax increases. The rise of these smaller operators counters predictions that European markets might undergo significant ownership and structural changes as larger corporations attempt to consolidate market share. Such theories have been supported by developments like Banijay's purchase of Tipico, Bally's Intralot's proposed offer for evoke, and discussions of merger and acquisition activity involving Entain, the owner of Ladbrokes Coral. Another potential shift is Ireland's growing importance as a betting market. As UK taxes are set to rise significantly starting in April 2026, Ireland's relatively lower-tax environment could become more appealing to companies focused on Western Europe, acting as a counterbalance to the high-tax UK sector. 3et’s future moves Eurasia Sports' 3et has indicated intentions for a wider, multi-market expansion in 2027, with its entry into Ireland serving as a real-world trial for its competitive-odds, high-limit strategy within a fully regulated and competitive European setting. The brand is not a recent creation. 3et was originally introduced in 2015 as an exclusive, invitation-only platform for corporate clients and betting agents, only becoming available to the general public in 2023. It holds licences from the Alderney Gambling Control Commission, based in its home jurisdiction of Guernsey. It represents another brand for the industry to monitor in Europe, as the sector navigates a flood of regulatory updates and shifting consumer demands. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Svenska Spel experienced a robust trading quarter, with its online division's expansion and the steady performance of its Lotto and Oddset brands contributing to a 2% rise in the Swedish group's overall net gaming revenue (NGR). In its interim results for January–March 2026, Svenska Spel reported that NGR reached SEK 1.88bn (£150.4m) for the quarter, an increase of SEK 30m compared to the same period last year. Svenska Spel's total operating profit for Q1 2026 stood at SEK 659m, marking an increase of SEK 25m, approximately 4%. Sports and casino drive Q1 growth The operator saw its most significant growth in the Sports and Casino segments, with NGR for these divisions up by 3%. While the Oddset brand was the primary driver of this growth, Svenska Spel also highlighted the positive impact of the Winter Olympics on betting volume, noting increased customer activity and higher average bets per customer. Anna Johnson, President and Chief Executive Officer of Svenska Spel, commented: “We have high ambitions for 2026, and one of our priorities is sustainable growth with a focus on our strong products. It is therefore positive that the year begins with growth in line with the market, with the product brands as the driving force.” Sports betting was not the only area to show growth during the quarter. Svenska Spel also reported an increase in both activity and player volume for its casino and lottery games division. This translated to a 2% increase in NGR for the Luck Division, indicating a favorable outcome for Svenska Spel in Q1. The boost in performance was also evident across Svenska Spel's Lotto brand. However, this was somewhat tempered by jackpot levels not reaching the same heights as the previous year. During the trading quarter, operating margins also improved, rising from 34% to 35%. It is worth noting that achieving organic growth in mature, highly regulated markets like Sweden presents a considerable challenge. Svenska Spel has managed to achieve this modest growth by maintaining relatively flat overall costs as its NGR continues to increase. This growth is a notable achievement for a Swedish company in the gambling industry, especially when contrasted with revenue declines reported by several other Stockholm-listed companies, including Betsson, Evolution, and Kambi, in their recent financial results. As the Swedish operator continues to channel its revenue through its digital channels, which now represent 67% of total revenue, it is clear that Svenska Spel has moved beyond the initial heavy investment phase of its digital transformation and is now focused on optimizing growth. Land-based operations face challenges Conversely, Svenska Spel's land-based operations did not experience the same positive trends as its online counterparts, with its Vegas division facing a significant decline in Q1 2026. With a 17% decrease in NGR compared to the previous year, Svenska Spel has already implemented cost-saving measures to counteract the trend of players increasingly opting for online gaming. While the initial NGR declines may raise concerns, they are not entirely unexpected. Svenska Spel has been managing the reduction of its physical presence in Sweden for some time, as evidenced by the closure of its Casino Cosmopol properties. Following the closure of its final property in April 2025, Svenska Spel stated: “Casino Cosmopol has had declining profitability and visitor numbers for several years, as more and more people choose to play casino online. To limit losses, the casino in Sundsvall was closed in 2020, in February 2024 the casinos in Gothenburg and Malmö were closed and now Stockholm has also closed.” It is anticipated that Svenska Spel will continue its strategic shift away from retail and towards online operations, prioritizing "profitable business partners" in 2026 and beyond. Channelisation remains a key concern Eight years after Sweden introduced gambling regulations, the market continues to grapple with the persistent presence of unlicensed operators, particularly in the online casino sector. In its interim report, Svenska Spel highlighted that channelisation remains a "central issue" for the market's development, especially in a context of "tough competition" within the regulated market. With 134,500 players registered via Spelpaus, a "clear increase" from the previous year, the Swedish operator indicated that responsible gambling will continue to be a significant priority for the broader industry. In addition to responsible gambling, developments in Finland have also been identified as a potential influence on the Swedish market's trajectory. The interim report noted: “In Finland, the licensing process has now begun ahead of the upcoming reregulation of the gambling market, and applications for licenses under the new Gambling Act could be submitted from March 2026. This marks a clear step from political direction to actual market opening and is expected to gradually affect competition in the Nordic countries in the coming years. Overall, developments indicate that the gaming industry will increasingly be characterised by the ability to put decisions into practice, clearer regulation and intensified competition in already mature markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Nicholas Emiliou, a Cypriot diplomat serving as Advocate General (AG) of the Court of Justice of the European Union (CJEU), has issued what amounts to another EU legal position opposing Malta’s Bill 55. Delivering his second opinion on a Bill 55-related case in the span of two months, Emiliou primarily referenced a request from an Austrian court for a preliminary ruling to assess if the provision of the Maltese Gambling Act known as Bill 55 aligns with EU law. In response to this submission, Emiliou ruled that the Austrian court’s request is inadmissible. The court’s request is tied to one of multiple ongoing legal disputes across Austrian and German courts, which are examining restitution claims from players who lost money to Malta-based, Maltese-licensed operators that either lacked licences in Austria or Germany at the time of the transactions, or still do not hold valid licences in those countries. Even so, Emiliou did not hold back in his criticism of Bill 55, the common name for Article 56A of Malta’s Gambling Act. Passed into law in 2023, Bill 55 is largely designed to shield betting and gaming firms holding Maltese licences from court judgments issued outside of Malta. Emiliou declared that national measures like Bill 55 are “manifestly incompatible with the rules governing the recognition and enforcement of judgments” from Brussels. He added that rulings concerning player restrictions against Maltese online gambling operators, issued by any EU member state, must be “recognised and enforced in all other member states, including Malta”. Opinions from ECJ Advocates General are not legally binding, and are only intended to provide guidance for ongoing legal debates and proceedings. Even so, they can carry significant weight independently, particularly given the high number of ongoing legal disputes between Maltese courts and those of other EU member states at present. Thomas Bugeja, Partner at Fenech & Fenech Advocates, a Valetta-headquartered law firm, wrote on LinkedIn that “these observations will no doubt form part of the wider legal debate around Article 56A”. Malta left on the defensive When considering the wider context, the outlook is unfavorable for Malta’s protectionist policies for its gambling market, which was dealt a major blow just last week. On 16 April, a preliminary ECJ ruling – which, unlike an AG opinion, is legally binding – stated that EU law does not bar member states from banning online gambling services operated by entities based in other member states. This ruling undermined the argument put forward by Maltese legal authorities that the operations of Malta Gambling Authority (MGA) licence-holding companies in other EU nations were protected under the EU’s freedom of trade standards. Reinforcing this point in his statement yesterday, AG Emiliou asserted that “other member states are entitled to apply their respective gambling laws to operators licensed in Malta”. He added that “situations are bound to arise in which the services provided by a gaming operator holding a Maltese licence are unlawful in a Member State while being lawful under Maltese law”. Commenting on LinkedIn, Dr. Jeanella Grech, a Lawyer Linguist at the CJEU, summarised Emiliou’s opinion as being “that there is no mutual recognition of gaming licenses in EU law and, hence, a Maltese gaming license is in principle valid only in Malta”. Malta’s iGaming sector is of enormous economic importance to the Mediterranean island nation. The online gaming industry, regulated by the MGA, makes up roughly one-tenth of the country’s annual GDP. Two core factors have underpinned the sector’s success: the country’s 5% tax rate for iGaming firms, and the long-held belief that an MGA licence and the regulatory standards it represents allow holders to operate internationally, both within the EU and in other global markets. Legal challenges from Austria and Germany, combined with recent CJEU rulings and AG opinions, are calling this long-held belief into question, and could ultimately threaten Malta’s status as one of the world’s leading iGaming hubs. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Sports sponsorship activity in the global betting and gaming industry never stops. Just this week alone, several major new deals have been announced that will reach millions of sports fans across the world. This edition of Sponsor Spotlight takes a closer look at Polymarket’s latest breakthrough in Europe, heads to the races with Betway and CopyBet, follows SOFTSWISS as it speeds ahead, and covers the game-changing home run partnership from Caesars. S.S. Lazio teams up with Polymarket Following Polymarket’s recent partnership with the North American business arm of LALIGA, we predicted that the path to Europe for prediction market platforms could be more open than it initially looked. This latest deal has now confirmed that prediction. Italian football giant S.S. Lazio will feature the Polymarket logo on the front of its match kits, and the arrangement will run for the next two years. This move highlights the extremely complex regulatory landscape of the prediction market sector. Italy bans gambling sponsorship in sports, so Polymarket has been named the club’s official fan intelligence and digital insight partner – a strategy that could prove very valuable for its future expansion across Europe. Betway steps into mainline jockey role UK horse racing has seen better days. Recent years have been marked by fluctuating audience numbers, ongoing campaigns against tax increases, and multiple operators pulling their sponsorship support. However, a revival may now be on the horizon, with Betway as the latest operator stepping in to support the sport. The online sportsbook just announced it will sponsor 16 total races across Newmarket, Haydock Park and Market Rasen. Even more importantly, the Super Group-owned brand will serve as the main partner of The Jockey Club for the full 2026 racing season. Could this be a sign that the tide is turning for the better for UK horse racing? CopyBet gallops into new racetrack partnership Offering another much-needed lifeline to horse racing, CopyBet has joined the space as the official partner of Worcester Racecourse for this year’s National Hunt summer season. Already a prominent supporter of this beloved British sport, this new partnership builds on CopyBet’s existing commercial footprint, which already includes racing sponsorship deals across Carlisle, Exeter, Haydock, Huntington, and Kempton. Judging by the company’s growing racing sponsorship portfolio, it is safe to say CopyBet is here to stay, at least for now. Are bookmakers already returning to racing? Betway and CopyBet pen fresh sponsorships SOFTSWISS keeps renowned driver at the wheel Online gaming technology firm SOFTSWISS has announced the extension of its contract with Brazilian F1 legend Rubens Barrichello, who will continue serving as the company’s Non-Executive Director for Latin America for a third consecutive year. A multiple Grand Prix winner, Barrichello is no stranger to high speeds and sharp turns – metaphors that fit perfectly with the fast-paced iGaming industry, both when it comes to innovation and regulatory change. This comparison rings especially true for Barrichello’s home market of Brazil, where the regulatory landscape for the gambling sector seems to shift dramatically every few days. SOFTSWISS gears up for another year with F1 legend Caesars hits home run with MLB Caesars Entertainment has secured the highly-coveted imagery rights for the entire roster of Major League Baseball (MLB) players, in a deal brokered through the commercial arm of MLB Players Inc. As a result, both Caesars Sportsbook and the US branch of William Hill are now the official sportsbook partners of MLB Players across all their online and retail operations. This means both platforms can integrate MLB player imagery into their gaming offerings for the entirety of the 2026 MLB season, allowing them to connect with a domestic US MLB fanbase that totals more than 170 million people. MLBPA signs new licensing deal with Caesars Entertainment Spotlight rankings: Which deals stand out? Betway/The Jockey ClubFor this edition’s rankings, we’ve ordered our list based on broader political and regulatory context. Under this framework, the policy debates surrounding UK horse racing are not only closest to home for the SBC News team, but have also been the most dynamic in recent times.That’s why we’ve placed our horse racing deals at the top of our selection today, leading with Betway – an order that holds no particular significance outside of alphabetical sorting. CopyBet/Worcester RacecourseAs promised, CopyBet comes next on our list. As we noted earlier, the regulatory landscape for UK horse racing has seen its fair share of ups and downs over the past few months, a reality regular SBC News readers are already very familiar with. S.S. Lazio/PolymarketContinuing the theme of regulatory tension, most of Europe has taken a hostile stance against prediction markets and what they claim to represent. Regulators argue that these platforms count as gambling, while platforms like Polymarket claim they are a completely separate service – as seen in its role as digital insight partner for S.S. Lazio.Will challenging Europe’s status quo in this direct way prove a successful strategy to change long-held perceptions of prediction markets? Only time will tell, but the fact remains: cracks in existing barriers have already started to show. SOFTSWISS/Rubens BarrichelloAs the next entry in our selection, this deal is no less tied up in shifting political and regulatory change than any other on our list. Barrichello may have swapped the steering wheel of an F1 car for a tablet, but he still navigates constant change much like he did on the track, as he works to stay up to date on the new gambling policies coming out of Brazil’s Parliament on a daily basis. Caesars/MLBLast but not least on our list is the partnership between Caesars and MLB. While it is less tied up in active political and regulatory debate, this partnership still earned its spot on our list thanks to the outsized importance MLB holds for the US sports industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Jake Pollard Jake Pollard reports that the UK giant’s entry is poised to stimulate marketing and heighten competition within the mature French sector… just in time for the World Cup. Bet365 is set to launch in France imminently, following the receipt of its online sports betting license. The approval was granted after a scheduled session by the Autorité Nationale des Jeux (ANJ) last Thursday, with the official announcement following yesterday morning. The news of Bet365’s expansion into France was first reported by SBC-Gaming&Co last October, with the UK operator filing its license application through its subsidiary, Hillside (New Media Malta) Plc, in January. This development allows Bet365 to begin marketing to French consumers ahead of the World Cup, meeting the internal deadline the company had set for its 2026 launch. Its entry represents a significant shift for the French online sports betting (OSB) industry, as it marks the first time in years that a new operator with the financial resources and brand equity to challenge established leaders like Betclic, Winamax, and Unibet has entered the market. Furthermore, with PMU introducing its new PMU Play app—which emphasizes converting horse racing bettors into sports punters—competition in this sector is expected to intensify. Although OSB is not PMU’s primary focus, the company informed G&Co that it intends to make online poker and sports betting central components of its digital strategy. Previously, Bet365 had opted against entering the French market. However, as the group has grown across Europe, Australia, and more recently the US, France has increasingly become a strategic priority. As SBC-G&Co noted in October, the firm’s “financial firepower provides it with the luxury of time to promote its offerings and absorb initial losses, a strategy it successfully employed during its expansion into Australia and the US, where it is now live in 14 states.” France refreshes Euro ambitions Corporately, a French launch extends Bet365’s growth trajectory and increases its footprint in another major regulated market, potentially setting the stage for a future sale. Bet365 reported a 9% year-on-year revenue increase to £4bn for the 12 months ending March 2025, bolstered by a 5% rise in sports betting and a 25% surge in online casino revenue. Nevertheless, pre-tax profits fell by 41% to £349m for the 2024/25 period, while operating profits dropped 40% to £218m, driven by costs rising from £687m to £896.5m due to expansion into new regulated territories. The company’s arrival is expected to drive up media inventory costs. With affiliates prepared to launch promotional campaigns, a surge in marketing activity is anticipated in the coming weeks. As a globally recognized betting brand, Bet365 already enjoys strong awareness among French bettors despite its previous absence. Additionally, its global UEFA Champions League sponsorship runs through 2027; the new license will allow the brand to advertise directly in French stadiums during UCL matches, replacing the "Follow Scores" branding used previously. France remains a mature, highly regulated, and heavily taxed market, where OSB serves as the primary growth driver in the absence of regulated online casino gaming. Following the announcement, industry insiders told SBC-G&Co that while they are not thrilled about the arrival of such a formidable competitor, they acknowledge that increased competition typically drives operational improvements and better product development. Natives ready to battle Nicolas Béraud – Betclic At the time, Nicolas Béraud, founder and president of Betclic (Banijay Group), told Les Echos that Bet365 possesses a “powerful brand” capable of impacting all operators. However, he noted that its “traditional English model, which focuses on technical bets favored by sophisticated players,” differs from Betclic’s approach, which he believes is “better suited to the French market.” Béraud also pointed out that while one of Bet365’s core strengths is its vast array of betting options, the strictly “regulated and limited offer” in France will restrict its ability to differentiate itself. He added that the country’s 85% Return to Player (RTP) requirement prevents the operator from utilizing its typical “best price,” low-margin model. Nevertheless, Béraud conceded that if the UK firm invests “millions of euros in marketing—which they have the resources to do—it will inevitably impact existing legal French operators.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Sportsbooks are once again gearing up for another loss as the NFL Draft kicks off tonight. These betting establishments always approach the draft with a mix of anxiety and dislike, and this year is no exception. “Bookmakers can’t stand the draft,” said Jeff Benson, Circa Sports’ Director of Operations. “It’s a ton of work with no payoff, and we have absolutely no chance of winning. We lose five to six figures annually on it.” What makes the NFL Draft such a challenging event for sportsbooks? In today’s hyper-connected information era, they can’t keep up with savvy bettors hunting for actionable insights. “When dealing with any draft market—honestly, for most places—it’s not a question of whether you win or lose, but how much you lose,” said Thomas Gable, Director of the Borgata Sportsbook. “The sharper customers will get to information before you do.” Ed Salmons, vice president of risk at the Westgate Las Vegas SuperBook, told me three years ago that he didn’t “like the draft, but it’s simply something we have to do. You have no control over it—none at all. It’s not like a game where things happen and mistakes are made.” Unlike a real game, this is an information-driven market, and as Ben Fawkes writes: “…Once credible information is released and bet on, the market can shift quickly—and no money will come back on the opposite side. That information could arrive as fast as a single post on X from ESPN’s Adam Schefter.” DraftKings Sportsbook Director Johnny Avello shared similar views. “The draft has never been an easy event to handle for betting because it doesn’t rely on power ratings,” Avello said. “It’s not a matchup between two teams where you factor in home-field advantage and other things. It’s all about information.” Sportsbooks Adjust Their Strategies to Minimize Risk Sportsbooks have taken specific steps to reduce their risk of excessive losses related to the NFL Draft. These include: Launching betting markets later Reducing bet limits Providing fewer wagering options As a result, there are far fewer opportunities for sharp bettors to exploit sportsbooks. Matt Freedman, who has been betting on the NFL Draft since 2018, is among those affected. “I think in the 2021 NFL Draft, I placed over 300 different bets—an incredible number,” Freedman said. “But since sportsbooks took heavy hits in 2020 and 2021, I don’t see an incentive for them to go back to those wide-open markets. What we have now is a good indication of what we’ll see moving forward. I’d say it’s dried up for professional bettors.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Betting and Gaming Council (BGC) has overhauled its senior leadership team amid fresh disputes and lobbying conflicts over gambling regulation and taxation in the UK. Kane Purdy, Managing Director of Gamesys Operations, has been appointed as the BGC’s new non-executive Chair. He assumes the role at the betting industry trade body with immediate effect, succeeding long-serving Chair Michael Dugher. Dugher, a former Labour MP for Barnsley East, stepped down from the position in January 2026. During his tenure, he led the organisation through a challenging regulatory phase for UK gambling, including the 2020–2023 review of the 2005 Gambling Act and the intense tax debates of the previous year. Purdy takes the helm at a time when the sector faces equally tough regulatory and financial challenges. The industry is adapting to the new tax regime launched in April 2026 and is also responding to calls from MPs and Lords for reforms to advertising and local licensing rules. “Kane brings a wealth of experience, expertise, and talent to this role, honed over two decades in the industry,” commented Grainne Hurst, Chief Executive Officer of the BGC. “He is a widely respected leader with a deep understanding of both the opportunities and responsibilities that come with operating in a regulated environment. He has also shown a strong commitment to collaboration, helping drive forward initiatives that strengthen standards and protections across the sector. “I look forward to working closely with him as we continue to champion our members, raise standards, and support a well-regulated industry that delivers for customers, the economy, and communities across the country.” Before joining Gamesys, Purdy worked at BetVictor from 2006 to 2008 as an IT Service Delivery Manager and at Betfred from 2008 to 2009 as an Operations Manager. He took on the Managing Director role at Gamesys in 2013 following a three-year stint at the now-defunct online and telephone operator Stan James. Kane Purdy, new Chair of the BGC – Source: BGC “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council,” Purdy stated. “After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards, and ensure the regulated sector continues to thrive. “I look forward to collaborating closely with Grainne and the team, as well as with members across the industry, to build on the strong progress already made and help shape the future direction of the BGC.” At the BGC Annual Summit in February, Grainne Hurst noted that the trade body would continue to lobby for sustainable industry governance, with members ready to work alongside authorities to tackle the growing encroachment of the black market – something the BGC views as the “next generational threat to the UK gambling sector.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   If prediction markets ever stop offering sports event contracts, what will Kalshi users place bets on? Could it be the weather? An analysis of Kalshi’s trading volume from January 1 to April 20 this year suggests that might indeed be the case. Two of Kalshi’s most popular non-sports markets center on daily high/low temperatures and precipitation. Our colleague Alex Weldon conducted an in-depth data dive, finding that the combined daily trading volume across both weather-related markets on Kalshi has averaged approximately $3,056,405 since the start of the year. A notable detail: for precipitation markets, Kalshi traders were far more active in betting on potential snowfall during winter months. The peak volume for precipitation markets was on January 4, hitting $5,401,881. Since March began, the highest trading volume—$453,231—was recorded on April 7. UFC Trading Volume Matches Weather Markets To provide context, we looked for a niche sport with trading volume comparable to Kalshi’s weather markets. UFC performed well in a direct comparison with the combined weather markets. From January 1 to April 20, daily trading volume for UFC bets averaged $2,903,762, roughly equal to the weather markets. Unsurprisingly, UFC betting activity was higher around actual events. The largest trading day came on April 11 for UFC 327 in Miami, which generated $45,019,798 in volume. We also analyzed a broader range of sports to compare their trading volumes. The UFC’s figures are modest compared to the NBA, which saw daily trading volume exceeding $100 million on eight occasions. The day after our monitoring period ended (a Tuesday), the NBA recorded $146,947,748 in trades—this year-to-date high coincided with three playoff games: Philadelphia 76ers vs. Boston Celtics, Portland Trailblazers vs. San Antonio Spurs, and Houston Rockets vs. Los Angeles Lakers. Below is the data on sports trading volumes from the start of the year through April 20: Sport Daily Trading Volume NBA$69,180,261PGA$11,579,225UFC$2,903,762Formula 1$141,059Cricket $117,123Rugby$3,782 The PGA’s trading volume spiked sharply during The Masters week (April 6-12), with $107,579,136 traded on the tournament’s final day. Last week’s RBC Heritage Classic in Hilton Head, which concluded on April 19, generated $18,623,390 in trading volume. During The Masters week, sports accounted for 85.8% of Kalshi’s total trading volume. That percentage dropped to 82.5% last week, but it’s clear that sports remain the lifeblood of prediction markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   GR8 Tech is enhancing its suite of engagement and retention tools to assist operators in transforming temporary visitor surges into sustained value in the lead-up to the 2026 World Cup.  Although major sporting events consistently generate surges in new sign-ups and deposits, the true business hurdle, as noted by the provider, is maintaining player activity after the initial few visits.  “While the World Cup can fuel large-scale player acquisition, it is retention that ultimately defines commercial success,” stated Kateryna Shevchenko, CRM Product Manager at GR8 Tech.  “Solutions that enable operators to act at the optimal time, offer transparent rewards, and minimize the workload involved in player engagement are key to maximizing the return on investment from such events – which is our primary focus.” A core component of this upgrade is a revamped loyalty program designed to boost transparency and sustained interaction, especially with the most valuable players. Players accumulate points from both casino and sports betting play, advancing through levels that provide access to improved reward terms. These feature organized cashback promotions on daily, weekly, and monthly bases, with comprehensive support for multiple currencies and cryptocurrencies. Integrated risk and fraud management features are also built into the system, enabling operators to react swiftly to shifts in player behavior while curbing the misuse of bonuses. Acknowledging that a string of losses is a major reason players leave, GR8 Tech has implemented an automated intervention system. Operators can define limits for losing bets, triggering the platform to issue a compensatory reward automatically within moments of the bet being settled. The goal is to alleviate disappointment at pivotal times and stop players from drifting away. GR8 Tech consolidates recent enhancements The firm is also tackling points of friction for new players by offering more choice in how they claim bonuses. Directly within the payment screen, users can now select, adjust, or decline bonus offers instead of being forced into a predetermined choice.  This development follows the company's statement last week about having 'prepared its casino vertical accordingly' for the upcoming World Cup.  The company has also recently upgraded its sportsbook platform and secured iconic football manager Jose Mourinho as a brand ambassador. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A prominent预测 technology figure in the European betting sector forecasts that the UK, France, Italy, and Germany might be displaced as the continent's top gambling markets. DATA.BET, a Cyprus-based supplier of sports and esports betting solutions, has highlighted the rising tax rates across Europe in its 2026 outlook, anticipating a shift in the industry's "balance of power." Taxes are undoubtedly expected to significantly impact the sector this year—a perspective shared not only by DATA.BET but also by numerous major gambling PLCs, including Flutter Entertainment, Entain, evoke, Betsson, and others. In its 2025 Sportsbook Report, DATA.BET referenced the scale of the British, Italian, French, and German markets, noting revenues of €30.8bn (£26.7m), €25.5bn, €18.8bn, and €17.8bn, respectively. Nevertheless, betting in the UK, France, and Germany now faces substantial taxes, such as the UK's new Remote Gaming Duty (RGD) of 40% (increased from 21%). Conversely, Italy offers a relatively favorable tax environment but enforces strict regulations, particularly regarding marketing. These circumstances could result in a changing of the guard, according to DATA.BET, which states that "as newly introduced legislation and tightening tax policies reshape the operating environment, the regional balance of power is unlikely to remain unchanged." Like all stakeholders in the European betting landscape, DATA.BET is incorporating the continent's tax and regulatory landscape into its strategic planning. The firm is prioritizing infrastructure reliability, risk management, and the expansion of its product ecosystem and content coverage to enhance engagement, thereby establishing a defense against the aforementioned challenges. Taxation isn't the only factor For the past year, it appears that taxation was the sole topic of conversation in iGaming. This was particularly evident in the UK, SBC News' home country, during the summer and autumn as the sector prepared for the HM Treasury's budget in November 2025. However, DATA.BET has identified non-tax factors it believes will shape the industry in 2026. The company anticipates a continued shift toward mobile-first consumption of betting products and content, fueled by 5G adoption. It also predicts increased convergence between gaming and betting audiences, largely driven by esports; a move toward operational speed, stability, and scale rather than technicality; and a growing significance for low-tier and semi-pro tournaments, which occur more often than major tier-one events. Given these various factors, how is DATA.BET positioned in 2026? The company reported a 55% rise in gross gaming revenue (GGR) in 2025, driven by a 105% surge in monthly active users and an 82% jump in daily active users. Additionally, it has grown its client network, with fully integrated partners increasing by over 200%. "We believe that transparency builds trust and propels the entire industry forward," stated Yurii Berest, Chief Executive Officer of DATA.BET. "At DATA.BET sits at the core of everything we do, and this report reflects that. With the addition of sports betting last year, we aim to demonstrate how our product continues to evolve and improve, and how we assist operators in growing their revenue through effective betting." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.