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(AsiaGameHub) - Prosecutors are asking for an 18-month prison term for Yasiel Puig, a former MLB player convicted on two federal charges. These charges stem from Puig’s connection to illegal bookmaker Wayne Nix, who will likely receive a shorter sentence. Puig is scheduled to be sentenced on May 26. Nix is still awaiting his sentencing, but having pleaded guilty, he’s expected to face a punishment similar to that of fellow illegal bookmaker Mathew Bowyer. Bowyer—known for accepting wagers from Shohei Ohtani’s disgraced interpreter—was given a 12-month prison sentence. He admitted guilt to running an illegal gambling business, money laundering, and filing a false tax return. Puig’s Expected Sentence Linked to Failure to Cooperate Puig was found guilty of lying to investigators and obstructing justice. While these offenses carry a maximum sentence of 20 years, prosecutors are seeking 18 months in prison, followed by three years of supervised release and a $55,200 fine. Nix’s charges have a maximum penalty of eight years. Puig’s case revolves around a 2022 interview where he denied placing illegal bets. He told investigators he knew Donny Kadokawa—the intermediary he used to place bets—through baseball, not sports gambling. It’s alleged he lost over $1.5 million gambling with Nix via Kadokawa. Yet it’s his lack of cooperation, rather than the illegal betting itself, that will lead to his imprisonment. The 35-year-old initially agreed to a plea deal, telling prosecutors he would plead guilty to one count of making a false statement to a federal agent and pay a $55,000 fine. However, he later backed out of the agreement. During the trial, investigators cited his lack of cooperation when playing interview audio. Nix also described dealing with the ex-Dodger as a “disaster.” While cooperating with investigators, the bookie said he cut ties with the player because “he simply wasn’t worth the headache.” Nix stated Puig repeatedly refused to pay his losses yet demanded additional credit to place more bets. Defense Seeks Leniency Keri Curtis Axel, Puig’s attorney, has urged the judge to show leniency and spare her client from prison time. “Yasiel Puig is a first-time offender who has already been punished through years of prosecution, reputational damage, financial consequences, and the effective destruction of his professional life,” she told The Athletic. “A prison sentence is not proportional to his conduct and would not serve any rehabilitative purpose here. The Court has full discretion over the sentence, and the defense will request probation.” Puig Avoided Punishment for Alleged Sexual Assaults While facing prison time for lying to investigators, Puig has escaped consequences for what appear to be more severe crimes. In March 2021, a woman accused him of sexual assault during a 2018 Lakers game. He denied the allegations, but the woman later sued him. The two parties settled in 2022, as reported by Sports Illustrated. He is also alleged to have settled a lawsuit filed by two women who claimed he sexually assaulted them in 2017. The settlements were kept secret, allowing Puig to avoid any MLB sanctions over the cases. Puig Continues Career in Canada Amid Charges Despite the potential of facing prison time soon, Puig signed a contract with the Toronto Maple Leafs last month. He started their first game on May 10, hitting two home runs in the process. Yasiel Puig, currently playing for the Toronto Maple Leafs of the Canadian Baseball League, just homered in his first first game in Canada pic.twitter.com/XHVlQlnL4L— Baseball Quotes (@BaseballQuotes1) May 10, 2026 When announcing his signing, the Canadian Baseball League made no mention of his likely imprisonment, but stated: “Puig’s signing continues a growing trend of high-profile talent joining the CBL.” The Leafs have reportedly given the former Dodgers star the largest contract in Canadian Baseball League history. Before signing with Toronto, Puig played in Korea for the Kiwoom Heroes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Companies and individuals have less than one month remaining to nominate candidates for the Affiliate Leaders Awards 2026, with the submission deadline set for Thursday, June 11. The ceremony is scheduled for Wednesday, September 30, and will bring together 400 professionals at Lisbon’s MEO Arena, located directly adjacent to the Feira Internacional de Lisboa—the venue hosting both the Affiliate Leaders Summit 2026 and the SBC Summit 2026. Launched in 2025, the Affiliate Leaders Awards were created to celebrate the companies and individuals driving innovation in affiliate marketing within the global sports betting and iGaming industries. In just a year, the event has become a premier industry milestone, offering shortlisted nominees significant exposure and recognition before key decision-makers, affiliates, and suppliers from across the world. “The Affiliate Leaders Awards were my personal highlight of 2025. It was fantastic to see so many worthy winners honored, but what truly stood out was the sense that the affiliate community had finally united to recognize its own accomplishments, moving beyond just a handful of categories,” said Rasmus Sojmark, CEO and Founder of SBC. “With the Affiliate Leaders Summit evolving into an independent event in 2026, affiliate marketing will take center stage in Lisbon during September. The awards provide companies with an opportunity to formally acknowledge the individuals, campaigns, and teams behind their achievements—and to be seen for the impact they’ve delivered over the past year,” he added. This year, TV presenter and reporter Alison Bender returns as host, presenting accolades across 20 different award categories. Designed to honor excellence throughout the entire affiliate ecosystem, the awards spotlight contributions from affiliates, operator affiliate programs, and supplier-side organizations supporting the affiliate marketing landscape. Categories include individual honors such as Affiliate Content Manager of the Year and Affiliate Marketing Manager of the Year, as well as broader vertical distinctions like Best Affiliate Network, Sports Affiliate, Casino Affiliate, and Crypto Affiliate of the Year. Past winners include notable names such as Clever Advertising, Flashscore, Gentoo Media, Odds Scanner Group, and bet365 Partners. Individual recognitions were also awarded, with Alina Famenok (former CEO of Already Media) and Jesper Søgaard and Christian Kirk Rasmussen (Co-founders and Co-CEOs of Better Collective) each being named ‘Affiliate Leader of the Year’. To ensure credibility and authenticity, shortlists are determined by an independent panel of judges, while the final winners are selected through public voting. The evening begins with a welcome drinks reception, followed by a three-course dinner, live entertainment, a DJ, and an open bar lasting through the night. Individual tickets and tables can be reserved here: Sponsorship opportunities for the Affiliate Leaders Awards remain available, including headline, premium, and supporting partnership tiers. For sponsorship inquiries, please contact the sales team at sales@sbcgaming.com. Nominations for the Affiliate Leaders Awards close on June 11. Companies and individuals may submit entries here. To assist entrants, SBC has published a dedicated guide outlining best practices for creating award-winning submissions, including insights into what judges evaluate when reviewing applications. The Affiliate Leaders Awards are part of the Affiliate Leaders Summit 2026, the new standalone event for performance marketing and acquisition professionals. It will run alongside the SBC Summit at Feira Internacional de Lisboa from September 29 to October 1, 2026. The summit will feature its own exhibition floor, conference agenda, Affiliate Leaders Academy, exclusive networking events, and the Affiliate Leaders Awards ceremony. Additional details are available on the Affiliate Leaders Summit website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Almost a quarter of Florida residents are placing sports bets, according to a new survey, with 80% of gamblers wagering on NFL game outcomes over the past 12 months. The findings come from a University of North Florida and Sport Impact Jax survey of more than 800 Florida residents conducted between January and February. Football stands out as the top sport for Floridian gamblers when it comes to betting. Fifty-five percent of online bettors reported placing at least one college football bet in the past year. Most Floridians, the data shows, prefer straightforward wagers. The majority of punters (60%) said their bets were moneyline bets. Also known as outrights, moneyline bets are considered the simplest form of sports wagering. They typically involve selecting one team in a head-to-head matchup before the game begins. Florida Sports Betting Habits: Moneyline Wagers Remain Popular Most Floridians aren’t making large sports bets. Nearly three-quarters of Sunshine State gamblers stake $20 or less per game, with just one in 10 typically betting more than $50 on a single game. NFL betting is growing across the U.S., with bettors placing $30 billion in wagers on the league last season. However, NFL executives seem to believe the biggest profits may not come from moneyline bets but rather live-game wagers. In March, CNN reported that the NFL has made significant investments in sportsbook provider Genius Sports. Genius specializes in in-play betting solutions and claims it’s working to “turn traditional fans into highly engaged in-play bettors.” The NFL holds at least a 6% ownership stake in the company, which reports that live-game betting now accounts for approximately 30% of all bets placed on NFL games. In Florida, nearly half of punters said they had placed an in-game bet in the past 12 months. The Miami Dolphins during an NFL game. (Image: CCS Pictures [CC BY-SA 2.0]) Sports Betting Growing in Florida Sports betting was officially legalized in Florida in 2021 through a gaming agreement with the Seminole Tribe. However, various legal challenges delayed its implementation until late 2023. The Seminole Tribe’s Hard Rock Bet remains the only retail mobile sportsbook partner in the Sunshine State. Unsurprisingly, over two-thirds of Floridians say this is the platform they use to place their sports bets. The tribe notably opened the first high-stakes bingo hall in the U.S. in 1979. Some have suggested that the tribe’s monopoly on gambling in Florida has contributed to increased criminal activity. Law enforcement continues to target illegal betting operations across the state. Raids have resulted in arrests including a county sheriff and seizures of dozens of illegally installed slot machines. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Government and Regulatory Affairs team at Gaming Labs International (GLI) met with officials from the Bulgarian regulator to share insights on enhancing the local sector. Lucas Zavarise, Manager of GLI’s Government and Regulatory Affairs unit, traveled to Sofia alongside colleague Kevin Kostreci, GLI’s Manager of Technical Compliance, for an in-person discussion with Bulgaria’s National Revenue Agency (NRA). In a LinkedIn post, Zavarise praised the exchange, noting that it centered on Bulgaria’s market developments and regulatory framework—elements he described as vital for more effective, practical, and future-focused regulation. He emphasized that such interactions are a top priority for GLI, especially given the fast-paced evolution of the gambling industry in terms of technology, product innovation, and shifting regulatory expectations. Zavarise and Kostreci were joined by Martin Yakimov, Head of Gambling at Velchev & Co. Law Office, and Alexander Popov, Director of Gambling Oversight at the NRA. Popov provided further details about the meeting to SBC News, explaining that GLI has shown particular interest in how the Bulgarian regulator manages the integration of artificial intelligence within gambling products, among other topics. He remarked: “The meeting with GLI took place in connection with their newly established Government and Regulatory Affairs unit. It was constructive and conducted in a spirit of mutual understanding.” “The GLI representatives introduced themselves and sought to establish a channel for ongoing dialogue regarding the regulator’s requirements for gaming software and equipment submitted for registration by gambling operators.” “We discussed certain confidential matters, which I will not comment on publicly, but we also explored the regulator’s potential stance toward games incorporating artificial intelligence elements.” “Another key topic was the growing popularity of ‘virtual sports’ and ‘esports’ and how these are currently regulated.” Bulgaria recently held snap elections, with the center-left coalition led by former President and current Prime Minister Rumen Radev achieving a decisive victory. Amid rising populist movements across Eastern Europe, SBC News interviewed the Association of Organisers of Gambling Games and Activities in Bulgaria (AOGGAB) about what the sector hopes for under the new government. Milen Totev, Chairman of AOGGAB, stated: “We anticipate legislative initiatives. Our position is that any major changes should involve consultation with the industry, the regulator, and relevant experts.” “If the state aims to strengthen the economy, it must recognize that one legal sector cannot be treated solely as a challenge. Instead, it should be properly regulated, monitored, and integrated into the country’s broader economic strategy.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Ladbrokes and Coral owner Entain has issued a direct appeal to six Premier League clubs that have partnerships with unlicensed betting operators, as revealed in letters obtained by SBC News. Simon Zinger, Entain’s General Counsel, sent open letters to the six teams, continuing the company’s campaign against sponsorship deals involving unlicensed gambling brands. This effort follows an earlier appeal by Entain’s Chief Executive Officer, Stella David, addressed to the Premier League and its gambling regulator. Zinger wrote to senior figures at Burnley, Bournemouth, Fulham, Everton, Sunderland, and Wolverhampton Wanderers, urging them to “commit to only using UK-licensed gambling sponsors from next season onwards”. Entain criticises ‘aggressive marketing’ by unlicensed operators The clubs are currently partnered with the following firms: Burnley with 96.com, Bournemouth with BJ88, Fulham with SBOTOP, Everton with Stake, Sunderland with W88, and Wolves with DEBET. With the exception of Stake, all these companies are ‘Asian-focused’ bookmakers and none hold a licence issued by the British Gambling Commission. All six firms were once licensed in the UK through TGP Europe, a white-label provider based in the Isle of Man. Stake surrendered its licence in February 2024 amid controversy over its marketing practices, and TGP Europe subsequently collapsed in April 2024, receiving a fine from the Gambling Commission in the process. In correspondence with Bill Foley, Bournemouth’s Chairman, and Angus Kinnear, Everton’s CEO, Entain’s Zinger expressed that the FTSE 100 company “is deeply concerned” about the clubs’ agreements with BJ88 and Stake. “As you will know, Stake’s heavy reliance on cryptocurrency and its history of operating in grey jurisdictions make it a lightning rod for concerns regarding money laundering and lack of player protection,” he wrote to Kinnear. “Stake’s rapid rise has been fuelled by an unregulated streamer culture that specifically targets younger demographics—demographics your Everton in the Community programmes are dedicated to protecting.” Addressing Bill Foley, Zinger stated: “The sponsorship with BJ88 is particularly concerning given the brand’s lack of transparent corporate history and its focus on the grey market. “BJ88 has frequently been linked to aggressive marketing tactics in regions where gambling is prohibited, often using unregulated payment methods like cryptocurrency to avoid financial oversight.” “By accepting sponsorship from a firm that operates in the shadows of international law, Bournemouth is actively legitimising the infrastructure used by the global black market.” Operator calls on clubs to act in place of Premier League Back in February, Stella David appealed directly to Richard Masters, CEO of the Premier League, questioning why clubs competing in the world’s most-watched football league should be promoting gambling brands that do not hold a UK licence. From next season, the Premier League will enforce a voluntary ban on front-of-shirt sponsorships with betting companies, regardless of whether they are licensed or unlicensed. However, sleeve sponsorships, perimeter LED advertising, and social media promotions will remain permitted. Currently, there are no regulations prohibiting clubs from partnering with offshore betting operators. The Department for Culture, Media and Sport (DCMS) rules allow clubs to maintain such partnerships as long as the unlicensed company does not directly target British customers—a policy influenced by the global reach of the league. Concerns over the scale of black market gambling activity in the UK, alongside public and political frustration with gambling advertising, have prompted the DCMS to consider whether to outright ban unlicensed betting firms from sponsoring sports in Britain. “I welcome the government’s intention to crack down on this,” Zinger wrote in his letters to Bournemouth and Everton. “Going beyond the Premier League’s voluntary front-of-shirt gambling ban from next season, they are consulting on banning all unlicensed, illegal gambling operator sponsorship in sport, including sleeve patches and perimeter boards.” Entain is clearly not waiting for the DCMS’ Illegal Gambling Taskforce to conclude its consultation—perhaps mindful of how prolonged UK political processes around gambling regulation can be. The company is also dissatisfied with the Premier League’s response to its CEO’s February appeal, as detailed in Zinger’s letters. “With the Premier League failing to show sufficient leadership, I am appealing to you directly,” Zinger wrote to Bournemouth’s Foley, referencing the clubs’ commitments under the Premier League Owners’ Charter. An appeal to regulation Entain has highlighted charter provisions requiring clubs to operate “in an economically stable, sustainable, and socially responsible manner” and “with good faith, honesty and the highest possible standards of professional behaviour and sporting integrity”. Zinger argues that the illicit activities of offshore operators—such as the aforementioned lack of transparency surrounding BJ88—combined with estimates from the Betting and Gaming Council (BGC) that £2.7 billion is staked annually with unregulated and illegal operators, undermines these charter obligations. “On the evidence set out above, a front-of-shirt partnership with an unlicensed gambling operator cannot be reconciled with either principle,” he said, adding that both Bournemouth and Everton are “proud clubs” that “deserve better than to be sold out to nefarious sponsors”. The UK gambling sector faces significant pressure in 2026, driven by increased political scrutiny—particularly around advertising and retail betting—and the growing financial impact of higher taxation. In this context, Entain is intensifying its advocacy against unlicensed sponsorship in football. Appealing to a sport deeply embedded in British culture and communities, the company is positioning itself as a responsible actor while distancing itself from unregulated operators at a time when many people, including those in political circles, struggle to distinguish between regulated and unregulated gambling activities. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Polymarket has entered into a multi-year contract with Serie A USA to serve as the league's official and exclusive prediction market partner within the United States. This collaboration is a component of Serie A's wider international growth plan and follows closely on the heels of a comparable agreement Polymarket made with LALIGA North America a month prior. The initiative will involve integrating the prediction market platform into the league's media and digital channels targeting the US audience, aiming to enhance interaction with American soccer supporters in the lead-up to the 2026 FIFA World Cup. As per the deal, Polymarket will be the sole US platform for Serie A prediction markets, utilizing official league data provided by the NYSE-listed company Genius Sports. “The United States is a crucial expansion territory for Serie A,” stated Michele Ciccarese, Marketing and Commercial Director of Lega Serie A. “Our exclusive partnership with Polymarket, as a Regional Partner in the USA, enables us to connect with a new wave of fans via a platform that captures current trends. “It provides an interactive, live product based on data and involvement that matches their preferences perfectly.” The firms indicated that employing official data is meant to bolster "transparency, integrity, and accuracy" in prediction market products related to Serie A matches and narratives. “The future of sports fan involvement will be characterized by increased participation, not just more content,” commented Shayne Coplan, Founder and CEO of Polymarket. “Prediction markets allow fans to actively analyze the game as it happens, and allying with Serie A introduces this framework to one of the globe's most popular leagues at a time when American enthusiasm for the sport is unprecedented.” This agreement marks another significant soccer collaboration for Polymarket as the prediction market firm persists in its vigorous push into international sports. Polymarket noted that the partnership underscores rising American appetite for interactive sports engagement tools, particularly among younger, tech-savvy demographics. Polymarket’s swift ascent to prominence The company has kept broadening its sports presence lately, with collaborations and market services now covering leagues and bodies such as Major League Baseball (MLB), the National Hockey League (NHL), the Ultimate Fighting Championship (UFC), and Major League Soccer (MLS). However, this growth has attracted criticism, especially in Europe. Nations including Romania, Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, and Portugal have all banned prediction markets from operating within their borders, viewing them as a type of gambling. Polymarket counters that it provides 'events contracts'—where users bet against one another on the result of an occurrence. Debate has primarily arisen from the firm offering these 'events contracts' on real-world happenings, ranging from the ordinary—like weather forecasts—to the extremely strange—such as the return of Jesus Christ—and alarming—including predictions on when the US might attack Iran. Polymarket’s Iran markets These geopolitical markets have sparked numerous worries regarding ethics and insider trading, prompting warnings for White House personnel against using confidential information to trade on prediction market platforms. In the United States, it is overseen by the Commodity Futures Trading Commission (CFTC), along with other fast-growing prediction market platforms, with Kalshi being the other primary competitor. Indications of further possible growth for both companies, and the prediction market industry overall, have recently emerged. These signals have appeared in both Europe and North America, with Gibraltar licensing the frequently mentioned ADI Predictstreet—the official prediction market partner for the 2026 FIFA World Cup—as a B2C betting intermediary last month. In a more immediate and relevant update for Polymarket, this very week it started allowing iOS users to download and use its US exchange, having previously maintained a waitlist and restricted access to chosen clients. The prediction market industry has faced endless examination, yet its influence has not diminished. The ongoing global mainstreaming of these platforms via partnerships with renowned organizations like Serie A is merely the most recent indication—however disconcerting—that they are becoming a permanent fixture. Interested in more stories like this one? Visit the new SBC Media YouTube Channel, the central hub for all multimedia content at SBC, where our team explores the major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The FA Cup final between Chelsea FC and Manchester City takes place tomorrow at 3pm UK time, marking the conclusion of another edition of the world’s oldest football competition—complete with its trademark giant-killing upsets. However, discussions surrounding the FA Cup aren’t always glowing; a quick scan of UK media and social platforms often reveals sentiments that the tournament “doesn’t feel the same” or has “lost its magic,” among similar remarks. In an FA Cup-themed edition of SBC News’ Bookies Corner, we explored whether UK bookmakers share this view. According to James Mackie, PR Executive at Flutter Entertainment representing Betfair, and Ben Cullen, Head of Risk at Midnite, the answer is decidedly no… Bookies Corner: The FA Cup is the world’s oldest football tournament—but do bettors still value it? James Mackie: Absolutely. Betfair punters continue to appreciate the FA Cup’s appeal, particularly in televised matches. We observe heightened engagement during fixtures featuring major cup upsets or games that go into extra time—moments that really capture bettors’ interest. Throughout the 2025/26 FA Cup, over £170 million was traded on the Betfair exchange, with 38 matches each surpassing £1 million in turnover. How do FA Cup weekends compare to Premier League weekends in terms of betting activity—do you notice a noticeable dip in engagement during the tournament? Ben Cullen: Not at all. The FA Cup remains a significant event. In earlier rounds, there are often far more matches scheduled, creating a distinct atmosphere—especially when lower-league minnows face top-tier English clubs eager to make their mark, as we’ve seen several times this season. Who doesn’t enjoy a classic cup upset? Looking back at this year’s tournament, which teams were the punters’ early favourites, and did any underdogs attract early attention? James Mackie: In the 2025/26 FA Cup betting markets, Manchester City started as early favourites at 9/2—hardly surprising given their record of winning two of the last seven finals and reaching the last two showpieces. Liverpool and Arsenal followed closely at 11/2 and 13/2 respectively, with Chelsea next at 8/1. Interestingly, Aston Villa accounted for 23% of early-stage stakes despite being priced around 19/1. They were eliminated in the fourth round by Newcastle at home. Do fixtures between vastly mismatched teams—such as a Premier League side versus a National League club—present challenges in terms of trading and odds setting? Ben Cullen: Not inherently. That said, when there’s a huge gap in quality, team news and squad rotation become critical factors requiring close monitoring. If the stronger team fields a heavily rotated or inexperienced lineup, it can trigger sharp odds movements shortly before kick-off—demanding a swift response. Do matches pitting smaller clubs against Premier League giants tend to draw particular interest from bettors? James Mackie: Generally, yes. Clashes between underdogs and English football heavyweights generate strong interest, and shorter odds often draw larger volumes of money—especially on winning margin markets. For instance, Manchester City vs Salford and Chelsea vs Port Vale each saw around £2.8 million traded, even though the home sides were overwhelming favourites (City at 1/20, Chelsea at 1/12)—and both won as expected. Mansfield, after pulling off a giant-killing win over Burnley in the fourth round, faced Arsenal in a much closer contest than anticipated and generated £5.5 million in turnover. We often celebrate the “magic of the FA Cup.” Which giant killings or underdog performances stood out most for your trading teams this season? James Mackie: Macclesfield’s victory over Crystal Palace was the standout upset of the tournament and produced the biggest pre-match price winner of the season in the competition, with Macclesfield starting at 15/1. Wrexham vs Chelsea attracted nearly £7 million in trading and ranked as the fourth-highest turnover match of the competition, even though the Welsh side ultimately fell short of an upset. Ben Cullen: It’s hard to top Macclesfield eliminating Crystal Palace, given they were 117 places below them in the league pyramid. Midnite offered 7/1 on Macclesfield to win the tie and 11/1 for a 90th-minute victory. We also witnessed Southampton oust Arsenal, Port Vale defeat Sunderland, and Mansfield overcome Burnley. What’s the current betting sentiment ahead of the final—are punters backing favourites Manchester City or underdogs Chelsea? James Mackie: So far, 71% of the total volume has been placed on Manchester City, who are currently priced at 4/5 to claim their eighth FA Cup title—implying a 56% chance of victory. Chelsea, aiming for their ninth FA Cup, are the underdogs at 7/2, equating to a 22% implied probability. Ben Cullen: The market is firmly behind the favourites, with punters overwhelmingly supporting Manchester City. Guardiola appears fully committed to securing silverware, resting Haaland for a full 90 minutes against Crystal Palace—leaving Chelsea with a tough task ahead. What about individual player markets? Are there specific players bettors expect to shine this weekend? Ben Cullen: All eyes will be on Erling Haaland, who has scored 26 Premier League goals and found the net three times in three FA Cup appearances. It will require an exceptional defensive effort to contain him. Meanwhile, Chelsea will be counting on Cole Palmer to produce something special, though he’s been relatively quiet this season with just 10 goal contributions in 24 league appearances. Once the FA Cup concludes, attention will return to the Premier League. With the title race shaping up to go down to the wire, who do you expect to lift the trophy in May? Ben Cullen: The odds strongly favour Arsenal. With The Gunners set to face already-relegated Burnley and a Crystal Palace side distracted by European commitments, it’s difficult to see them slipping up—though they have faltered under pressure in the past. Manchester City, however, will undoubtedly push them all the way, given their depth and quality. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Jake Pollard Jake Pollard reports on a newly-launched algorithm designed by the Autorité Nationale des Jeux (ANJ) to identify at risk and problem gamblers. The tool will increase pressure on French operators to monitor and document the number of excessive or pathological gamblers among their client base. This algorithm, the first of its kind in Europe, has identified 600,000 French players who are highly likely to be problem gamblers. However, beyond those statistics gathered in H2 2025, the new data presents a stark contrast with current figures for problem gamblers in France, which are estimated to have tripled between 2024 and 2025, but remain significantly lower, at 89,000. No explanation was provided for the discrepancy between the two sets of numbers. Nevertheless, among the 600,000 players identified, 300,000 are "so clearly problem gamblers that their detection by operators is essential," according to ANJ. The regulator also noted that while the upward trend since 2023 may be attributed to overall market growth, it "does not account for the entirety of the situation as the number of problem gamblers has increased at a faster rate than the total number of gamblers." Data divergence The discrepancy is also "inconsistent with the size of operators’ player bases and prevalence studies," ANJ stated, which will intensify pressure on operators to enhance their efforts in identifying individuals at risk of becoming problem gamblers. The French gambling regulator further disclosed that the 600,000 problem gamblers represent almost 9% of the total population of registered players and generated €1.2 billion in gross gaming revenue (GGR), or 60% of the total online gambling GGR in France. Given one of its key regulatory priorities is "to place the reduction of excessive or problem gambling at the heart of the regulation of the sector and its expectations of gambling operators," ANJ is requiring them to adopt the new algorithm "to comply with their compliance obligations and allow the regulator to objectively assess their progress in identifying problem gamblers and reducing the GGR generated by these players." The new system will also enable ANJ to compare the number of problem gamblers reported by operators with the number detected by the algorithm. The regulator emphasized that it "expects operators to detect those players who are clearly excessive (approximately 300,000) and to identify the entire population of excessive players as determined by the algorithm (around 600,000)." Under pressure The algorithm can be utilized alongside operators' existing tools to pinpoint excessive or problem gamblers and is not intended to measure the precise number of problem gamblers or estimate the prevalence of problem gambling in the same way general population surveys do. Nevertheless, operators may not welcome the prospect of potentially disclosing much higher volumes of GGR generated from problem gamblers than previously acknowledged. As similar initiatives are being implemented in Spain and the Netherlands, the impact of ANJ's new tool will soon be felt by Dutch and Spanish operators as well. Isabelle Falque-Pierrotin, President of ANJ, described the launch of the algorithm as "a decisive step forward for the regulator" and highlighted its ability to develop an innovative and effective instrument designed to closely reflect actual online gambler behavior. She added that the algorithm facilitates "the objective identification of problem gamblers, an endeavor operators must undertake without delay" and should also be extended to the retail networks of PMU and FDJ United, "a goal we have been advocating for the two monopolies to pursue since 2020." End game ANJ can confidently assert the accuracy of its data due to having complete visibility into French operators' data and information streams, which they continuously transmit to the regulator. This formed the basis upon which the algorithm was developed starting in 2024, using 23 indicators or risk criteria to generate a single score for each player. The indicators encompass financial transactions, gaming moderators, gaming activity and frequency, as well as the player's history; dividing players into four categories: recreational gambler, moderate-risk gambler, problem gambler, and severe problem gambler. Its performance was validated and measured against the Canadian Problem Gambling Index (CPGI), under the supervision of a scientific committee comprising recognized researchers. By focusing on identifying problem gamblers, this initiative places additional pressure on French operators, but remains consistent with ANJ's objective of addressing the issue as comprehensively as possible. It aligns with the regulator's aim of combating the 'banalization' of gambling or ensuring that sport is not associated with betting in the minds of French players and consumers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sports sponsorships in the global betting and gaming industry operate around the clock. This week has already seen several high-profile deals set to reach millions of sports fans worldwide. This edition of Sponsor Spotlight examines LaLiga’s regional expansion across East and Southeast Asia, BetGoodwin’s involvement in Scottish football, Kalshi’s partnership with a returning MMA star, and Polymarket’s latest move benefiting soccer fans in the United States. LaLiga expands into Asian crypto markets Asia represents a major opportunity for European football leagues, boasting millions of domestic fans with untapped potential. LaLiga was among the first top-tier European competitions to launch a direct-to-consumer platform targeting audiences in the region, and its efforts to establish a strong presence continue successfully. The league has named WEEX, a cryptocurrency trading platform, as its new regional partner in Hong Kong and Thailand. The collaboration aims to “integrate crypto into mainstream sports” by leveraging WEEX’s approximately 6.2 million tech-focused users. View this post on Instagram A post shared by WEEX GLOBAL (@weex_exchange) BetGoodwin strengthens ties in Scotland East Sussex-based online gambling operator BetGoodwin made headlines in Scotland this week with a sponsorship agreement with Inverness Caledonian Thistle FC (ICTFC), known affectionately as the Caley Thistle, just ahead of the new season. During the 2025/26 campaign, ICTFC competed in Scottish League One, securing promotion after finishing atop the table in a tight race with Stenhousemuir FC, separated by just two points. Now promoted to the Scottish Championship for the 2026/27 season, BetGoodwin will feature prominently on the team’s jerseys through May 2028. ICTFC Announce Major Front-of-Shirt Partnership with BetGoodwin Kalshi supports Nate Diaz’s MMA comeback After stepping away from professional competition, mixed martial arts veteran Nate Diaz is set to return to action at the Intuit Dome in Los Angeles on May 16. Diaz last competed professionally in 2024, winning a boxing match against former UFC fighter Jorge Masvidal. His most recent MMA bout took place in 2022, when he defeated Tony Ferguson. Prediction market platform Kalshi has signed on as a partner for Diaz’s return, backing “The Stockton Slugger” through promotional campaigns and fan engagement initiatives led by Kalshi. Polymarket boosts Serie A’s U.S. growth In another prediction market development, Polymarket has entered into a new partnership with Italy’s Serie A, focusing on expanding the league’s footprint in the United States. As American sports fans increasingly show interest in European football, Serie A aims to capitalize on this trend as part of its global outreach strategy. Partnering with one of the world’s leading prediction market platforms makes perfect sense—Polymarket being one of just two dominant players in the space. Polymarket continues to strike major deals as Serie A USA the latest to partner with firm Spotlight rankings: Who’s making an impact? 1. LaLiga/WEEX This collaboration stands out due to its alignment with two powerful sectors. With a combined following of 240 million across social media platforms in 41 countries, LaLiga enjoys massive reach. The Asian market is clearly a key priority given active local engagement, and combining that with the rapidly evolving crypto landscape creates a partnership with substantial influence. Though not a traditional sports betting deal, it reflects a broader shift many leagues are pursuing—especially as betting partnerships face growing regulatory challenges. 2. Nate Diaz/Kalshi Whether admired or criticized, there’s no denying Nate Diaz is a household name in MMA. His return to the octagon is expected to generate significant buzz across the combat sports world—a fact reflected in Netflix’s decision to livestream the event with a major investment. With Kalshi onboard, this partnership ranks as one of the most talked-about today. 3. Polymarket/Serie A Italian football has long been recognized for its excellence. For seasoned U.S. fans familiar with Serie A, this comes as no surprise. However, a new wave of American viewers is beginning to discover the league’s rich history, shaped by legends like Maldini, Totti, Buffon, and Zidane. Thanks in part to Polymarket’s support, accessing and engaging with Serie A has never been easier. 4. BetGoodwin/Caley Thistle While smaller in scale compared to other partnerships highlighted here, this deal holds great importance for devoted supporters of Inverness Caledonian Thistle. Now promoted to the Scottish Championship, BetGoodwin’s sponsorship provides crucial financial support that could help the club maintain the elite-level performance it demonstrated last season. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Asian gamblers are flocking to the subtropical South Korean island province of Jeju, driving a top casino operator to post record-breaking quarterly profits. Share prices in Lotte Tour Development surged by over 7% on May 14 following the company’s announcement of all-time-high quarterly operating profits of nearly $105 million. This represents a year-on-year increase of 2.5 times in profit growth, according to Star News, a South Korean media outlet. Growth has been fueled by rising casino revenues and increased visitor numbers, both up approximately 40% compared to the same period last year. Unnamed industry experts told the outlet that the hold rate at the firm’s flagship property, the Jeju Dream Tower Resort, reached 22.6% in April. This figure places the casino close to the performance level of some of Asia’s leading venues. The experts noted that the average hold rate for major casinos in Macao’s Cotai district stood at 26.1% in 2025. They added that these Macao casinos continue to deliver among the highest returns globally. Hotel occupancy during the off-season also improved, with foreign guest arrivals increasing. It is important to note that all casinos on Jeju Island admit only foreign passport holders. Lotte Tour Development share prices on the Korea Exchange over the past five days. (Image: Google Finance) Asian Gamblers Head for Jeju? The casino operator reported that concerns about global conflicts and potential economic downturns have not impacted its income performance. “Despite worries surrounding the situation in the Middle East and the challenges posed by the off-season, we have demonstrated explosive profit growth alongside record-high sales in the first quarter,” stated a spokesperson for Lotte Tour Development. “As the tourism season approaches, we anticipate this year’s annual results will show a significant leap forward,” the spokesperson added. In 2023, more than 2.24 million foreign tourists visited Jeju Island—an increase of 18% from 2022. Chinese travelers accounted for over two-thirds of international visitors as total tourist numbers approached 14 million. In response, the South Korean government approved plans to construct a second international airport. The new terminal in Seogwipo will be substantially larger than Jeju International Airport. Officials confirmed the project in 2024, noting that the new facility will include a runway capable of accommodating large aircraft such as the 853-seat Airbus A380. Police Issue Warning The rise in gambling activity on Jeju has sparked complaints about a surge in crime. Several murders have occurred at hotels located near casinos on the island, with police indicating that most involve Chinese nationals. Detectives also report that illegal currency exchanges are targeting Chinese gamblers in Jeju. Many of these unregulated operators claim they can assist casino winners in transferring funds back to Mainland China. However, law enforcement warns that some of these exchanges are operated by fraudsters who steal clients’ money. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Colorado and Arizona both reported declines in sports betting handle for March. Despite the drops, revenue remained strong as sportsbook hold increased. Arizona saw residents wager a total of $836.9 million on sports in the month, down from $887 million last year, a 5.7% decrease, as reported by the state’s Division of Gaming. Hold, however, was 9.27%, leading to revenue of $70.85 million. After free bet deductions, the state collected $4.8 million in tax revenue, almost double the $2.5 million collected in March 2025. In Colorado, it was a similar story. The betting handle fell from $618 million to $560.9 million, a 9% decline. Yet, similarly, the state collected double the tax revenue, up from $2.16 million to $4.39 million. March Madness Results Drive Hold Increase Last year, March Madness saw several top seeds advance deep into the tournament, which led to high payouts for bettors. The month had an unusually low hold across the board for sportsbooks of around 6%. This year, however, results were more sportsbook-friendly with strongly fancied teams such as Florida, Wisconsin, and Kansas suffering upset defeats. These would have been parlay busters for many bettors. In Arizona, the Wildcats would have been well-backed to go all the way, but disappointed Arizonans in the Final Four. The team also failed to cover some large point spreads as the tournament progressed, leading to losses for fans backing them to win big. Sportsbooks across the industry have been trending toward 9-10% hold as they increasingly focus on parlays to drive revenue. Is Handle Drop a Trend or Blip? The concern for states such as Colorado and Arizona is that sports prediction markets are eating into their betting handles. Arizona has been particularly aggressive in pursuing operators, claiming they run illegal betting sites and fail to pay state taxes. Kalshi saw almost $14 billion in volume in March, compared to just $1.2 billion last year. The company was just launching into sports in 2025 and has significantly expanded its market reach and advertising this year. Sportsbooks continue to claim they are not seeing a significant impact from users shifting to prediction markets. In both Colorado and Arizona, around 99% of all sports wagers were placed online. States with no legal online sports betting are likely to see the highest activity. New Mexico tribes filed a lawsuit this week against Kalshi to protect sports betting in the state, which is legal only through in-person wagers at tribal casinos. Colorado Lawmakers Pass Bill Restricting Sportsbooks While states with restrictive markets, such as New Mexico, are likely to see residents turn to prediction markets, lawmakers also want to control what many see as a predatory industry. In Colorado, the legislature approved a bill that imposes a range of restrictions on sportsbooks. Bill S26-131 aims to offer users “protections against abusive practices in sports betting.” The legislation would prohibit betting companies from: Accepting more than 6 separate deposits from an individual in a single day Initiating or sending push notifications or text messages to account holders soliciting bets or deposits Targeting or creating advertising content that is clearly meant for persons under 21 years old Accepting credit card deposits Author of the book “Everybody Loses: The Tumultuous Rise of American Sports Gambling”, former Colorado resident Danny Funt told CasinoBeats that the state has made many mistakes in regulating sports betting. Initially, it was liberal in issuing licenses, but most companies went out of business or left the state. It remains to be seen whether the changes included in this new bill will have a positive effect. It is also difficult to tell what a positive effect would be. For some, a higher betting handle suggests a thriving market; for others, it shows there are not enough checks and balances on betting companies. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Buffalo Sabres are set to host the Montreal Canadiens in Game 5 of the NHL Eastern Conference semifinals this evening. The game begins at 7 p.m. ET and will be broadcast live on TNT and truTV. We’ve compiled all the key odds, predictions, and picks for you. DraftKings has the Sabres as a -122 favorite at home, with a total set at 5.5. While 53% of the moneyline wagers are on the Canadiens, 63% of ticket sales favor Buffalo. Best Bet: Canadiens vs. Sabres OVER 5.5 (-130) With the series level at 2-2, Buffalo now holds home-ice advantage. They secured a 3-2 victory in Montreal on Tuesday to tie the series. Three out of the first four games have gone over the total of 5.5. In the most recent matchup, when the total was set at 6.5, the UNDER was hit for the first time. This series continues to feature high-scoring action, with ample offensive chances for both teams. Montreal fired 31 shots on goal against Ukko-Pekka Luukkonen, who replaced Alex Lyon in net for Buffalo during Game 4. Luukkonen, who is expected to start again tonight, may once again face a heavy barrage of shots. We’ll see if he can rise to the occasion. Overall, his postseason performance hasn’t been strong, posting a 3.37 goals-against average and .870 save percentage across three starts. Offensively, Buffalo has regained effectiveness on the power play. The Sabres scored with man-advantage goals from Tage Thompson and Zach Benson in Game 4. They are now 5-for-16 on the power play against the Canadiens. Pick: OVER 5.5 (-130) Best Player Prop for Montreal Canadiens Cole Caufield OVER 0.5 Goals (+175) Cole Caufield (seen above competing with Alex Ovechkin) delivered with a goal in Game 4. It might finally be his turn after scoring in consecutive games. Prior to that stretch, he had gone five straight games without finding the back of the net. Expect Montreal to come out aggressively tonight, and for their top scoring threat to make an impact again in Game 5. Best Player Prop for Buffalo Sabres Josh Doan OVER 0.5 Points (-115) Josh Doan has emerged as the primary playmaker against the Canadiens. He enters tonight’s game riding a five-game point-scoring streak. Five of Doan’s six points against Montreal have come as assists, highlighted by two helpers in Game 4. Additionally, he has recorded at least one assist in every game so far against the Habs. It would not be surprising to see him contribute again in Game 5. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A code of good practice for prize draw operators will be introduced in the UK next week. However, before its implementation, these competitions are under fire for allegedly failing to provide participants with protections comparable to those found in regulated gambling. Under current UK law, prize draws are not considered gambling if they include a free-to-enter option. As a result, operators do not need a license to run contests offering prizes ranging from cars and homes to holidays and cash. The UK government previously described the sector as one where “prize draws are a significant and growing market.” Research from 2023 indicated that the UK prize draw market generates annual revenue of £1.3 billion, involving 7.4 million adult players and over 400 operators. What is the New Code? Companies may voluntarily adopt the new code, which must be fully implemented by May 20. It includes several key provisions: Age Restrictions: Operators must restrict participation to individuals aged 18 or older and implement age verification measures. Spending Caps: Credit card payments should be limited to a maximum of £250 per month per player. Harm Monitoring: Operators are expected to make “reasonable efforts” to monitor user activity for signs of compulsive behavior and offer tools such as “cooling-off” periods or account suspensions. Transparency on Odds: When feasible, operators should disclose the likelihood of winning (for example, by stating the maximum number of entries available). Free Route Prominence: The “free entry” method must be presented as prominently as paid entry options, ensuring it remains a genuine alternative rather than an obscure workaround. Close to 200 companies have signed up, including major operators such as Omaze, BOTB, and Raffle House. An Omaze spokesperson stated that the adoption of the code represented a “positive step toward raising standards across the industry.” The company emphasized that it has long been committed to customer safety practices and expressed pride that many of its existing safeguards are now formally included in the sector-wide code. Free Entry or Pay Hundreds of Pounds One Omaze competition offers the chance to win a £3.5 million ($4.7 million) house along with £250,000 in cash. Although users can enter the contest at no cost, they also have multiple paid options that increase their chances of winning. We contacted the company for further details about its policies and how the voluntary code would affect them. Instead of a direct response, we were added to their marketing email list and received an automated message featuring an “epic” winner’s story. Omaze house competition The company promotes itself as a mutually beneficial model: for every competition, it pledges to donate £1 million to charity. This means that even if participants do not win the grand prize, they still contribute to charitable causes. Critics argue that the amount donated represents only a small portion of the total funds raised and suggest that people who wish to support charities should give directly rather than through third-party platforms. “Omaze isn’t a scam. It’s more depressing than that,” wrote a critical Substack author back in 2023. The criticism centers on what they describe as “the implication that we need an incentive to act charitably, to act kindly, to help people, animals, the planet.” Harm Monitoring Insufficient, Claims Addict Others have raised concerns about inadequate safeguards against individuals who engage compulsively in prize draw games. The BBC highlighted the case of Lisa, a self-described prize draw addict who accumulated thousands of pounds in debt due to her involvement in these competitions. “You win £20 credit and £30 instant win prizes, and it keeps you going and feeling, ‘Oh, this is fun.’ It’s like when you play a slot machine,” she explained. She admitted to investing “everything” she had into her habit—mirroring patterns commonly reported by gambling addicts. “It looks like a real grey area that’s being exploited,” said Dr. Matt Gaskell, a consultant at the NHS Northern Gambling Service. “It’s becoming something that more and more staff are mentioning. That’s why we think there needs to be tougher laws and regulations,” he added. Similar calls for stricter oversight have emerged within the broader gambling industry, where companies have faced accusations of intentionally fostering problem gambling and neglecting player protection. The UK government has indicated that should this voluntary self-regulation prove ineffective in reducing harm, it may pursue formal legislation to bring the prize draw sector under the scope of the Gambling Act. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The government of Hong Kong is set to bring pinball and claw machines under the jurisdiction of its gambling laws. The Hong Kong Home and Youth Affairs Bureau has submitted a proposal to the Legislative Council, advocating for the implementation of a mandatory device licensing system. This would limit the number of arcades permitted to operate pinball and claw machines and require licensed venues to undergo regular supervisory checks. If these establishments are required to comply with Hong Kong’s Gambling Ordinance, any arcade offering prize-based entertainment games may need to obtain similar permits. Legislative Council member Kwok Fu-yung recently received numerous complaints from parents regarding pinball and claw machine centers. She noted that some businesses have opened near tutoring centers to attract young students, according to reports from China.com, a Chinese media outlet. A player uses a pinball machine in a Hong Kong arcade. (Image: @babee_channel/YouTube/Screenshot) A Pinball Craze Sweeps Through Hong Kong, Prompting Regulatory Action In 2022, the Hong Kong High Court ruled that ordinary claw machines do not qualify as "entertainment devices" under current law and therefore do not require special permits. However, despite increased scrutiny and enforcement across Asia on claw machine centers, Hong Kong has seen a surge in popularity of pinball machines, prompting regulatory intervention. While many claw machine arcades across Hong Kong report low customer traffic, pinball arcades are increasingly appearing in shopping malls—particularly those located near schools. After school hours, these pinball centers are often filled with young patrons wearing school uniforms, according to the media outlet. Many popular pinball machines in Hong Kong award points to players who successfully land balls in designated holes. These points can be redeemed for prizes such as figurines, game consoles, and even high-end mobile phones. Tang Ka-piu, Chairman of the Legislative Council’s Committee on Home Affairs, Culture and Sports, described the existing regulatory framework as overly "lenient." He pointed out that current rules allow centers to bypass age verification and impose no restrictions on operating hours. Wider Crackdown on Claw Machines Across Asia Tang explained that the proposed measures aim to balance support for local businesses with public concerns about the machines' potential impact. The bureau emphasized its commitment to preventing what it calls "hidden gambling" and protecting young people from developing gambling addictions. Last year, Thailand reclassified claw machines as "gambling equipment," warning that unlicensed operators could face up to two years in prison. Similarly, South Korea—which had nearly 6,000 unstaffed claw machine centers as of August last year—has seen the number of such establishments grow by over 15% in just two years. South Korean high school students have told media they view the machines as a form of gambling, with some admitting to losing more than $100 in just 30 minutes at unstaffed centers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The governor of Japan’s Aichi Prefecture has announced plans to build a major integrated casino-resort (IR) on an artificial island in hopes of establishing an international tourism hub. However, the chances of success may be slim. According to the Japanese newspaper Mainichi Shimbun, Aichi Governor Hideaki Omura stated that the resort would serve as an “international tourism hub.” The proposed site is located adjacent to Chubu Centrair International Airport, near the city of Nagoya. Chubu operates flights to various Asian destinations, including Beijing, Seoul, Taipei, Manila, Hong Kong, Bangkok, and Shanghai. Japanese Governor’s IR Dream As the gambling market in Asia continues to expand, Tokyo has identified the IR sector as a key growth driver for the future. The central government intends to approve three IR projects nationwide, with provinces required to submit their applications by the end of 2027. However, opposition from local residents and anti-gambling advocates has led to a slow response. So far, Tokyo has approved only one IR project: MGM Osaka, scheduled to open in 2030. Aichi had initially considered submitting a bid in 2019 but suspended its efforts due to the coronavirus pandemic. This year, however, Omura and his administration decided to revive the plan. Last month, the prefecture set a July 31 deadline for potential operators to submit bids. Aichi aims to select a preferred operator between autumn 2026 and spring 2027. Mainichi reported that since April, Aichi officials have been reviewing proposals from several operators. A popular tourist attraction in Nagoya, Japan. (Image: Goh Win Nie) Why Does Aichi Want to Build a Casino-Resort? Omura’s initiative is reportedly driven by three main factors. First, no other regions besides Osaka have submitted proposals, meaning that if Aichi develops a strong plan before next year, it could face little resistance in gaining approval. Second, attracting international tourists is a significant incentive for Aichi. The prefecture receives fewer foreign visitors compared to other major cities in Japan. An increase in tourism, Omura believes, could help revitalize the local economy, which has suffered from population decline in recent years. Lastly, Aichi is seeking stable funding sources. Officials expect revenue from the IR to provide substantial financial support, which could be used to develop medical and welfare policies. Nevertheless, success remains uncertain, according to the newspaper. Experts predict prolonged increases in construction materials and costs due to the “unstable international situation.” This, along with other factors, has contributed to a “significant rise” in expenses related to Osaka’s IR project, they say. Therefore, concerns persist within Aichi about whether reputable domestic or overseas businesses will be willing to undertake the “enormous initial investment” required to build an IR in the region. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Commodity Futures Trading Commission (CFTC), a leading U.S. financial regulator, announced its collaboration with Major League Baseball and other major sports leagues to combat insider trading in prediction markets. The agency pledged to partner with sports organizations to identify suspicious trading activities and take action against attempts to manipulate sports-related contracts on platforms such as Kalshi and Polymarket. The CFTC has already established a memorandum of understanding with MLB, according to the agency’s chairman Michael Selig. Selig made the announcement during this year’s Financial Industry Regulatory Authority conference, as reported by CoinDesk. “We are currently engaged in discussions with all professional sports leagues,” Selig added. Selig also rejected claims that sports prediction markets were merely a modern version of casino gambling. “These are distinct products governed by parallel regulatory frameworks,” he stated. CFTC: Insider Trading Will Be Prosecuted Selig has been vocal about regulating prediction markets. Earlier this month, he responded publicly to critics in a letter to the Wall Street Journal, refuting allegations that insider trading is widespread on these platforms. “Claims that our insider trading rules are less defined than others are entirely false,” he wrote. “The CFTC remains a vigilant overseer of prediction markets.” He cautioned that efforts to “drive regulation out” could push prediction markets offshore, where they would operate without oversight or standards. “These markets deliver substantial benefits to individuals, businesses, and the broader economy,” Selig emphasized. “We are committed to maintaining their integrity and supporting their growth.” His remarks followed an op-ed in the Wall Street Journal that characterized prediction market contracts as “old-fashioned betting.” The article noted that approximately 90% of activity on Kalshi is related to sports. An MLB game held at Bristol Motor Speedway in Tennessee. (Image: Brycenrichter) Regulator Set to Clash With States The CFTC is preparing for conflict with state governments. Lawmakers across several U.S. states continue advancing legislation aimed at banning prediction markets. Earlier this month, Minnesota legislators approved a bill prohibiting various forms of prediction market activity, including those tied to sports. Additionally, multiple tribes in New Mexico have filed a lawsuit against Kalshi, alleging the platform violates Indian gaming law by offering illegal gambling services. Nevada has taken even stronger measures: in March, the state successfully obtained a court order that temporarily halted Kalshi’s operations in Nevada. This ban was upheld and extended by a Nevada court last month. The CFTC has signaled it will challenge states attempting similar restrictions. Selig warned that the agency would pursue legal action against any state seeking to ban prediction markets without federal approval. “Under the Commodity Exchange Act, the CFTC holds exclusive jurisdiction over prediction markets,” Selig wrote. “While some may express skepticism toward innovative financial instruments, we remain steadfast in defending our authority and protecting it.” The Long-Term Outlook Last year, gaming consultancy Eilers & Krejcik projected that sports contracts would represent 44% of total volume on prediction markets over the long term. The firm also forecasted that annual trading volumes could reach $1 trillion by the end of 2029. Earlier this week, the New York Times reported that 80 accounts on Polymarket had exhibited suspicious betting behavior over the past two years. The newspaper noted that these account holders had profited significantly from “dozens” of longshot bets, earning hundreds of thousands of dollars in cryptocurrency. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The British government is moving forward with plans to abolish NHS England, one of three administrative bodies responsible for overseeing funds generated from the statutory levy on gambling harms. Yesterday, King Charles III delivered his annual speech outlining the Labour government’s legislative priorities for the remainder of the year. Among the bills announced was the NHS Modernisation Bill, which is expected to be introduced in the near future. If enacted, the bill will dissolve NHS England—a body within the Department of Health and Social Care established by the previous Conservative administration to manage the planning, budgeting, and delivery of NHS services across English regions and local authorities. The decision to scrap NHS England is not new; Keir Starmer’s government first proposed this move over a year ago, aiming to restructure the UK’s health system under a more streamlined framework designed to tackle pressing national health needs and regional inequalities. Under the new plan, the Labour government intends to replace NHS England with Integrated Care Boards (ICBs) to oversee regional commissioning arrangements. This broader reform of the NHS has coincided with the implementation of the statutory levy and a comprehensive overhaul of how problem gambling harms are addressed in the UK. Since April 2025, responsibility for these efforts has been shared between NHS England, the Office of Health Improvement and Disparity (OHID), and UK Research and Innovation (UKRI). For what was once a well-established network tackling gambling harms—and especially for the charitable organisations in England that provide treatment funding to those affected—the abolition of NHS England has left several critical questions unanswered. Drama surrounding the levy Previously, GambleAware served as the primary commissioner for gambling research, education, and treatment (RET), managing the allocation and distribution of its finances. The organisation had long advocated for replacing the voluntary system with a mandatory one. However, it became a casualty of the new structure, as the government opted instead to designate NHS England, UKRI, and OHID as the commissioners of levy funds. GambleAware subsequently ceased operations in March 2026. While various organisations—including those in NHS Scotland and Wales, along with OHID—have outlined their intended use of the funds, NHS England has not yet done so. It remains likely that the responsibilities for administering the levy will fall to the newly established ICBs and regional commissioning bodies, but without clear funding commitments, stakeholders are left awaiting clarification. Nevertheless, not all responses have been negative. GamCare, which operates the UK’s national gambling helpline, has stated it will collaborate with the government throughout this transition in NHS governance. The organisation has already received £4 million in funding from OHID’s inaugural round of allocations. Victoria Corbishley, Chief Executive of GamCare, commented: “We recognise the Government’s ambition to modernise health commissioning and bring decision-making closer to local communities. “For people affected by gambling harms, ensuring continuity of access to support during any period of structural change will be vital. The initial phase of levy-funded commissioning has provided valuable insights into how services can be effectively coordinated and commissioned within a complex system. “As one of the largest providers in the sector, offering services ranging from helplines and treatment to outreach and prevention, we possess direct experience of what functions well and where improvements are needed.” Work continues… Despite the ongoing debate around NHS England’s dissolution, the other two levy-commissioning bodies remain active. Today, UKRI announced it has allocated funding to establish the UK’s largest dedicated research centre focused on gambling harms. The Gambling Harms Research UK Evidence Centre will foster collaboration among government agencies, healthcare providers, charities, and individuals with lived experience of gambling-related issues. Research will be led by the Universities of Glasgow, Sheffield, Swansea, and King’s College London, focusing on policy development, clinical practice, and public understanding. Notably, Glasgow and Sheffield universities are frequently cited for their research into gambling’s societal impacts. “Gambling harms can devastate individuals, families, and communities,” said Christopher Smith, Executive Chair of the Arts and Humanities Research Council. “This new independent Evidence Centre represents a significant step toward building a robust, high-quality research foundation to guide better policies, prevention strategies, and treatments across the UK. “Through the Gambling Levy, UKRI is helping to create a sustainable, credible, and independent research capability on gambling harms, grounded in research integrity and public benefit.” NHS at the centre of Labour’s agenda Despite these developments, the government’s timetable may face delays. As of publication, ministers appear preoccupied with internal challenges, particularly following a significant defeat in last week’s local elections that sparked unrest among backbench MPs. Notably, the main challenger to Prime Minister Keir Starmer at present is Wes Streeting—who, as Health Secretary, has overseen the planned dismantling of NHS England. According to some observers, this process has encountered difficulties, much like other major government initiatives. Yet for funding commissioners and beneficiary charities, the situation remains fluid. GamCare’s Victoria Corbishley added: “With further commissioning decisions anticipated before April 2027, we believe there is an important opportunity to review the early rollout of the levy and ensure the next phase is built on the strongest possible foundations. “We would welcome the chance to contribute our frontline experience and expertise to that process.” Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Super Group—parent company of global brands Betway and Spin—has elevated senior executive Kirsty Ross to the role of Chief Operating Officer. Ross takes over the COO position from Jason Kenny, who held the role since late 2024. It remains unclear what role Kenny will assume next, as he is no longer listed as a member of Super Group’s Executive Team. The new COO has been with Super Group since October 2023, having previously served in other C-level roles including Chief People Officer and Chief of Staff. Currently based in the UK, she previously held multiple positions in South Africa’s financial sector, including stints at the country’s Investec and Bank of America operations. “I’m excited to announce that I’ve taken on the role of Chief Operating Officer at Super Group,” Ross stated in a LinkedIn post. “Over the past couple of years, I’ve had the chance to collaborate closely with teams across the business, supporting our leaders, enhancing operational processes, and bridging the gap between strategy and execution. I’m eager to build on the solid foundations already in place. “Super Group is a company driven by talented people, clear goals, and a global perspective. In this role, my focus will be on empowering our teams to operate efficiently, scale sustainably, and meet our long-term priorities. “Thank you to my colleagues for their support, trust, and ongoing collaboration. I’m looking forward to what the future holds.” Kirsty Ross. Credit: LinkedIn Super Group gears up for a strong 2026 The leadership changes coincide with Super Group’s Q1 results announcement, which revealed increases in revenue, profit, and adjusted EBITDA—coming in at $612m (£452.3m), $86m, and $152m respectively. In percentage terms, these metrics rose by 18%, 31%, and 26% respectively. The Guernsey-headquartered firm uniquely split its results update into two segments: Africa (its largest market) and the rest of the world. Despite the challenges facing many iGaming businesses right now, Super Group has shown resilience, and its leadership remains optimistic in the early part of 2026. Ross is one of several recent changes within the organization. Neil Menashe, Chief Executive Officer of Super Group, commented during the company’s investor call: “We’re seeing significant efficiency gains right now. We’ve brought on Justin Stock—who previously served as our external counsel and helped guide the business to its current state—as our Head of Commercial and M&A. “We have an excellent team at the C-suite level of Super Group, and throughout the rest of our organization, we have truly talented people. “With our International and Africa segments, we’re strengthening these areas, but to grow and sustain that growth, it’s all about our people, our platforms, and the technology we use. “We need top-tier talent to help us make these critical decisions—and that’s exactly what we’ve been doing so far, and now we’re taking this to the next level.” Interested in more stories like this? Check out the new SBC Media YouTube Channel—the new home for all multimedia content at SBC—where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Global interest in esports betting is expanding rapidly, according to DATA.BET, a leading sportsbook solutions provider focused on this sector. DATA.BET anticipates that the overlap between gaming and betting audiences will continue to grow through 2026, largely due to rising demand for esports—a trend further supported by the firm’s latest data. The company has reported increased player engagement during Q1 2026, particularly on its own platform, with total placed bets rising by 33.2% and combo bets surging by 72.1%. This shift reflects users adopting more advanced betting strategies, though DATA.BET attributes part of the combo bet increase to enhancements in user experience, especially improvements to its Single Page Application iFrame. “High margin efficiency has been a major driver this quarter,” stated Bohdan Holovnov, Head of Esports at DATA.BET. “Partners are increasingly recognizing that esports can deliver significant commercial value, prompting them to expand promotional efforts and attract greater traffic to the vertical. “This directly translates into more new users, higher turnover, and improved margins. At the same time, we maintain the most comprehensive coverage of matches and disciplines available, which is also evident in the swift growth of combo bets across our partner networks.” Traditional bookmakers worldwide are naturally preparing for the World Cup. However, the situation appears different in the esports space, where DATA.BET identifies Rocket League as the most promising discipline for betting—surpassing the FIFAe World Cup, which it acknowledges as typically being the year’s flagship event. Rocket League experienced a quarter-over-quarter turnover increase of 85.3%, alongside an 18.7% rise in bet coins and a 50.1% uptick in active players. The platform also boasts a 94% live coverage conversion rate. Additionally, DATA.BET found that top-tier esports events consistently outperform lower-tier events in terms of turnover, profit, and number of bets, although the volume of low-tier events continues to climb—particularly in CS2. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team provides in-depth analysis of major developments across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The UFC is forging more sponsorship agreements with prediction markets, while Dana White claims President Donald Trump is failing traditional sports betting. Coinciding with Kalshi's announcement of a deal with Nate Diaz, White dispatched a letter to Trump pressing the President to reverse tax modifications affecting gamblers. Kalshi stated its arrangement with Diaz covers sponsorship of his fight shorts, billboards, and a joint social media campaign. Diaz is slated to display Kalshi branding during his comeback fight against Mike Perry this weekend. Kalshi Deal Follows UFC-Polymarket Collaboration This Kalshi-Diaz partnership comes after the UFC declared last November that competing platform Polymarket had become its “Official and Exclusive Prediction Market Partner.” “Kalshi stepped up and showed love and support for me for this fight and my brand overall,” Diaz commented. “It’s good to be in business with them.” “Nate Diaz ranks among the most genuine and fearless competitors in sports,” stated Valeria Vouterakou, counsel at Kalshi. “He is precisely the type of representative we want for our brand.” Prediction markets are securing a growing number of partnerships with sports leagues, teams, and athletes. Beyond the UFC, these firms have allied with MLS, NHL, FIFA, MLB, and, most recently, LIV Golf. UFC Relies on Betting, Says White In his letter to Trump, White asserted that betting is vital to the UFC's survival, notwithstanding several prominent betting controversies. White is urging the President to repeal the gambling tax adjustment enacted as part of Trump’s One Big Beautiful Bill Act last year. The new regulations permit bettors to offset just 90% of their losses against their winnings before being taxed on the balance. While some legislators have pushed to overturn the rule, Trump has hesitated to endorse a rollback. White argued the new policy endangers Trump's “no tax on tips” stance because “gamblers will probably be less generous, if they wager at all.” He further stated the change “renders betting in the United States illogical, as you might owe taxes despite losing or face a tax bill higher than your annual winnings.” “The UFC backs a robust, legal sports betting market to boost fan engagement, broadcast value, and sponsorships,” White wrote in the letter, which was noted by prediction markets analyst Dustin Gouker. “Discouraging legal betting damages the ecosystem we have built over years alongside state regulators and licensed operators. It also weakens the transparency and integrity safeguards that legal betting offers professional sports,” White said. Betting Scandals & Rule Change Impact UFC The UFC has recently experienced a drop in betting volume, potentially due to the tax change or recent betting scandals. “We’ve observed a recent decline in the handle and betting activity for the UFC,” noted Borgata Race & Sportsbook Director Thomas Gable. “It’s probably a mix of factors, with integrity concerns being one of them.” Worries about unusual betting patterns re-emerged around the Sean Brady vs. Joaquin Buckley bout at UFC 328 on Saturday. Pre-fight odds shifted significantly to establish Buckley as the favorite, even though he was the underdog beforehand. However, unlike recent matches featuring Isaac Dulgarian and Michael Johnson, the Brady fight proceeded as scheduled. The heavy betting on Buckley was misleading, as he lost decisively. Tax Change Could Strengthen Prediction Markets Although detractors of prediction markets contend they heighten risks of match-fixing and insider trading, the UFC seems untroubled, as it and fighters like Diaz partner with these operators. The tax hike does not affect profits from prediction markets, since they are not formally classified as gambling. White worries the tax amendment will deter bettors from wagering on the UFC or drive them toward unregulated sites. It may also push gamblers toward prediction markets. Under current rules, if you gained $5,000 on a prediction market and lost $5,000, your tax liability would be $0 because you can net the amounts as capital losses. Performing the same activity at a sportsbook would leave you taxed on $500 (the 10% of losses now non-deductible). A recent survey indicates that bettors still favor sportsbooks, citing DraftKings' overall wagering experience as making it the top platform. This preference may shift, however, as Kalshi increases its sports advertising through sponsorships like the one with Diaz. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.