(AsiaGameHub) – Super Group-owned Betway has appointed former Real Madrid star Guti as a new brand ambassador for its operations in the Spanish market.
The collaboration enhances Betway’s expanding portfolio of football ambassadors, reflecting operators’ increased investment in athlete-driven marketing strategies in preparation for the 2026 FIFA World Cup cycle.
This move follows Stake’s acquisition of Belgian legend Eden Hazard and GR8_Tech’s partnership with the rumoured-to-be-appointed Real Madrid manager José Mourinho.
Guti, whose full name is José María Gutiérrez Hernández, is widely recognized as one of Real Madrid’s most iconic academy graduates.
Having developed through the club’s youth system, he made his senior debut in December 1995 and spent 15 years as a consistent presence in the first team, accumulating 542 appearances for Real Madrid, scoring 77 goals, and securing 15 major trophies.
On the international stage, Guti earned 13 caps for the Spain national football team between 1999 and 2005.
After retiring from professional play in 2012, he transitioned into coaching roles with both Real Madrid and Beşiktaş, before taking over as head coach of UD Almería in 2019. Most recently, he has become a well-known television pundit within Spanish football media.
“I’m thrilled to join Betway Spain as an ambassador,” said Guti.
“My experience at the highest level of football taught me that excellence and dedication go hand in hand; today, I’m honored to embody those principles alongside a leading market player and share this journey with all of you.”
Changes of scenery at Super Group’s Betway
The announcement comes shortly after Super Group released its Q1 2026 results, which reported revenue of $612 million (£452.4 million). These results also marked a strategic shift, as the company now presents revenue under ‘Africa’ and ‘International’ segments, rather than the traditional ‘Betway’ and Spin divisions.
Chief Executive Officer Neil Menashe confirmed that the business has “strengthened sports trading capabilities ahead of the World Cup”.
A leadership change has also taken place at Super Group, with Kirsty Ross replacing Jason Kenny as Chief Operating Officer.
All efforts are now focused on preparing for the World Cup, particularly for the Betway brand, and leadership expressed enthusiasm about their latest brand ambassador.
Ignacio Alonso, Marketing Manager for Betway Spain, stated: “Guti joins Betway as one of the greatest legends in Real Madrid’s modern history.
He embodies loyalty to the club, outstanding performance, and the purest form of talent in world football, making him the ideal ambassador for Betway in Spain.”
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