EveryMatrix Advances North American Strategy via Alberta Licence

(AsiaGameHub) –   EveryMatrix has received approval to expand its operations in Alberta, positioning it for entry into the province’s upcoming regulated betting market.

The Malta-based gaming technology company has been growing its presence across various gaming markets in the Americas over recent years, following a strong foundation built in Europe.

Its North American footprint currently includes the U.S. states of Connecticut, Pennsylvania, Michigan, New Jersey, and West Virginia, as well as Ontario—Canada’s sole licensed gambling market since 2022.

Since Ontario established its regulated online betting sector, the province has become one of North America’s most significant gaming markets, with CA$9.6 billion (£5.2 billion) in wagers placed through licensed sportsbooks and casinos reported in March.

Starting from 1 July 2026, Alberta will launch a highly anticipated multi-licence market, joining Ontario in the east, attracting numerous European operators and suppliers such as EveryMatrix.

EveryMatrix’s expansion into Alberta has been facilitated by conditional licensing approval granted by the Alberta Gaming, Liquor and Cannabis Commission (AGLC).

Rani Axon, Market Manager for North America at EveryMatrix, commented: “Entering Alberta represents an exciting milestone for the Group as we continue our growth in one of North America’s most promising regulated markets.”

“This approval reflects the strength of our compliance team and our ability to meet regulatory requirements across diverse jurisdictions.”

EveryMatrix’s move into Alberta is part of a broader push into the North American market, highlighted earlier this year when the London-founded, Malta-headquartered firm joined the North American Association of State and Provincial Lotteries (NASPL).

While focusing on North America, the company remains active in other regions, having recently signed agreements with Merkur and Fitzbet to serve Denmark and the UK respectively, along with partnerships in South Africa and Angola.