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(AsiaGameHub) –   Stake has launched in Mexico, just weeks ahead of the country hosting the 2026 FIFA World Cup.

Stake already operates across Latin America, with established markets in Colombia and Peru. This latest launch marks its second market entry of 2026, coinciding with industry forecasts predicting significant growth in Mexico’s betting sector as the tournament approaches.

The platform will be accessible via the stake.mx domain, offering Mexican players its globally recognized online casino and sportsbook products.

A time of regulatory reform in Mexico

The expansion takes place during a period of regulatory change in Mexico. Earlier this year, the Special Tax on Products and Services (IEPS) on bets increased from 30% to 50%, often referred to as a sin tax, while operators are also subject to a 30% corporate income tax (ISR).

In addition, gambling advertising has faced stricter regulation in 2026, with proposals introduced to ban such advertising between 06:00 am and 10:30 pm.

… but Stake still sees opportunity

Despite these challenges, Stake remains confident about capitalizing on what it expects to be a major betting market surge this summer.

Mexico has drawn attention from several betting brands aiming to expand in the region, with interest intensifying ahead of the World Cup.

Carolina Diniz Flauzino, Business Development Manager at SOFTSWISS, recently commented on an SBC webinar: “I think Mexico is going to be the next up-and-coming country globally that will boom this year and in the next few years, especially as physical operators begin integrating with online casinos.

“It’s particularly important given Mexico is co-hosting the World Cup this summer—this event is expected to bring substantial new exposure.”

For Stake, Mexico presents key opportunities for commercial growth and brand development.

In Mexico, the company operates under a permit-based system regulated by SEGOB (the Ministry of Interior), functioning as an agent under Uno Capali’s license agreement.

While Stake has previously attracted regulatory scrutiny—including a UK ban following controversial advertising involving an adult actress near Nottingham Trent University—it continues to pursue global expansion.

Recent milestones include a launch in Denmark, a partnership with Belgium’s football legend Eden Hazard, and profits exceeding £100 million, reflecting sustained upward momentum.

Jarrod Febbraio, Stake Director, stated: “Mexico is a vital and exciting market for us—one characterized by strong growth potential and a deep cultural passion for sport, which aligns perfectly with Stake’s core mission.

We have built significant traction across Latin America in recent years, including in Peru and Colombia, and Mexico represents a logical next step due to its size and long-term prospects.

With Mexico set to co-host the 2026 FIFA World Cup, this timely launch enables us to establish a robust presence ahead of one of the world’s largest sporting events and deliver a top-tier experience to Mexican players.”