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(AsiaGameHub) -   The Arizona Department of Gaming (ADG) announced a rise in tribal gaming contributions during the third quarter of FY26. This uptick coincides with the state ramping up its legal battle against sports prediction markets, claiming these platforms engage in illegal gambling. In the latest quarter, the ADG received more than $33 million from tribal gaming sources—an 8.3% jump compared to the same period last year. In a public statement, Jackie Johnson, Director of the ADG, noted: “Tribal gaming contributions offer essential backing for state and local programs that help maintain safe, robust, and prosperous communities throughout Arizona.” More than $16 million of these funds were allocated to the Instructional Improvement Fund and Education initiatives, while the Trauma and Emergency Services Fund got approximately $8 million. Both the Arizona Wildlife Conservation Fund and Tourism Fund each received $2.3 million, and slightly over $600,000 was directed to problem gambling education, treatment, and prevention efforts. Tribal Funds Support Legal Battle Against Kalshi The ADG was directly allocated over $3 million from these funds for operational expenses. A portion of these costs covers legal fees related to its court disputes with prediction market platform Kalshi. Johnson is being sued by Kalshi over the ADG’s efforts to bring charges against the company. Earlier this week, the ADG and its Chief Law Enforcement Officer, Douglas Jensen, were removed as defendants in the case, leaving only Johnson and Attorney General Kristin Mayes as remaining parties. In the wake of the lawsuit, Mayes took an unprecedented step by filing criminal charges against Kalshi. The company faces 20 counts, including betting and wagering offenses as well as election wagering violations. “Kalshi may brand itself as a ‘prediction market,’ but what it’s actually doing is running an illegal gambling operation and taking bets on Arizona elections, both of which violate Arizona law,” said Mayes. Tribal Nations Join Legal Case Against Kalshi On April 1, 28 tribes—six based in Arizona—submitted an amicus brief to support the ADG in its case against Kalshi. Arizona has emerged as one of the country’s top tribal gaming regions, where 16 out of its 22 federally recognized tribes run 26 casinos in the state. These establishments generate roughly $3 billion in annual gaming revenue. The tribes contend that Kalshi’s sports market offerings violate Arizona’s gaming compacts, which remain in effect until 2046. “Kalshi, without any license or approval by the Arizona Tribes or the State, brazenly entered onto state and tribal lands to conduct unregulated gaming with its so-called ‘legal sports betting’ app,” said the filing. “In doing so, Kalshi is siphoning vital tribal and state government revenue into its owners’ pockets. For tribes, gaming is not just a commercial endeavor but an existential one.” Arizona is among several states pursuing legal action against Kalshi and other prediction market platforms. Crypto.com has agreed to exit Arizona, but to date, only Nevada has managed to successfully impose restrictions on Kalshi. Kalshi Denies Allegations, Yet Identifies Its Service As Gambling In response to the charges, Kalshi told CasinoBeats, “These state-court charges are seriously flawed. It’s gamesmanship.” The company maintains that it operates legally as a platform licensed by the Commodity Futures Trading Commission (CFTC). “As other courts have recognized, Kalshi is a regulated, nationwide exchange for real-world events, and it’s subject to exclusive federal jurisdiction. It is very different from what state-regulated sportsbooks and casinos offer their customers. We are confident in our legal position,” said a company spokesperson. In legal proceedings, Kalshi claims its product is distinct from gambling. However, when applying to the U.S. Patent and Trademark Office last year to trademark the term “prediction market,” it requested that its proposed intellectual property rights include the gambling sector. As reported by Sportico, in its November filing, Kalshi also stated that its prediction market product is linked to “bookmaking services, including providing information related to sports betting; organizing, arranging, and conducting sports betting and gambling tournaments, competitions, and contests.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A recent archaeological discovery indicates that Native Americans participated in games of chance as early as the Ice Age, approximately 12,000 years in the past. This positions them as the earliest known people to take part in such pursuits. The research was released in the publication American Antiquity. Robert Madden, an archaeologist from Colorado State University, examined archived records of Native American artifacts to identify the most ancient dice in the nation. His focus was on items scholars believed were connected to gaming or dice. “The results suggest that dice, games of chance, and gambling have been a persistent feature of Native American culture for the last 12,000 years, with the earliest dice appearing in Late Pleistocene Folsom deposits in Wyoming, Colorado, and New Mexico,” wrote Madden. Were Americans First Humans To Gamble? While Colorado still discusses the definitions of skill-based and chance-based games, the proof implies North Americans were wagering long before other populations. Earlier studies uncovered evidence of artifacts like dice and lottery-style games dating from roughly 5000 to 6000 years ago. This seems to be a widespread human practice, with analogous finds in ancient Egypt, China, ancient Greece, and Rome. For his quest to find the earliest dice, Madden applied specific standards. First, Native American 'dice' were two-sided. Also, the artifacts needed to be marked on at least one face and small enough to hold in a hand. They also could not possess holes, as that might suggest use as adornment. Madden identified 565 objects fitting these parameters and concluded at least 94 were probable gaming pieces. These items came from 57 archaeological locations spread over 12 states, all within the Great Plains and western U.S. The majority were from 2,000 to 450 years old, but a minimum of 31 were from 8,000 to 2,000 years ago, and at least 14 originated as far back as 12,000 years ago. Native Americans and Gambling Madden further stated that “the findings presented here place prehistoric Native American groups at the forefront of the invention of dice, games of chance, and gambling.” Researchers had earlier noted more contemporary two-sided objects with distinct 'heads' and 'tails' sides, similar to coins used in modern betting games. Upon reaching the continent, early European colonists witnessed Native Americans partaking in these games. According to Madden, the events “were often raucous affairs with huge groups of people around.” In more modern times, tribal gaming saw a resurgence in the U.S. about five decades ago. The Seminole Tribe of Florida launched the first high-stakes bingo hall in 1979. The tribe maintains sole gambling rights in Florida, where other unauthorized gaming operations face legal action. A 1987 Supreme Court win for the Cabazon Band of Mission Indians in California prompted the passage of the Indian Gaming Regulatory Act (IGRA) in 1988. Tribes in California keep upholding their authority to provide the only legal gambling in the state. They are at the forefront of opposition to prediction markets, claiming they violate their gaming agreements. Although critics of tribal exclusivity contend an open market would generate increased employment, tax income, and drive innovation, the new find reveals the connection between Native Americans and gambling could be much more ancient than earlier understood. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Gambling operator Flutter Entertainment, listed on the London Stock Exchange, has announced the exit of Alfred F Hurley Jr. This follows his choice to step down as a corporate advisor for the LSE/NYSE-listed group in June 2026. Alfred F Hurley Jr An experienced US corporate director, Hurley Jr became a board member in 2016, a time of significant change for the company. He contributed to Flutter's development during its key merger and acquisition deals. This included the mergers with The Stars Group and Paddy Power Betfair, a landmark $10bn (£7.5bn) transaction that reshaped the iGaming industry. Previously a Managing Director at Merrill Lynch, Hurley Jr was acknowledged as a pivotal director focusing on the US market, aiding Flutter's corporate strategy and growth across North America. The 2018 purchase of FanDuel by Flutter was a fundamental acquisition that secured its leading status in the US betting market. While in his role, Hurley Jr held the positions of Lead Independent Director and Chairman of the Compensation Committee. He also participated in the Audit, Nominating, and Transaction Committees. Flutter anticipates its full-year 2026 group revenue will be between $17.75bn and $19.05bn, with adjusted EBITDA projected from $2.65bn to $3.30bn. This points to sustained expansion in the face of regulatory and taxation challenges. For its US operations, FanDuel is predicted to produce revenue of $7.4bn to $8.2bn and adjusted EBITDA of $0.85bn to $1.25bn. Its results are influenced by expenses in new states and continued funding for FanDuel Predicts. Flutter Chairman John Bryant stated: “On behalf of the Board, I want to thank Al for his ten years of dedicated service, including his significant contributions during our U.S. listing transition, and exceptional stewardship of our Compensation and Human Resources Committee. We wish him every success ahead.” Effective after the Annual General Meeting on May 29, 2026, Nancy Dubuc will succeed Mr. Hurley as the Chair of the Compensation and Human Resources Committee. _______________ Interested in more stories like this one? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our experts provide in-depth analysis on major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   During a March 31 address at New York University Law School, David Miller—recently appointed Director of Enforcement at the Commodity Futures Trading Commission (CFTC)—told the audience, “the era of regulation by enforcement is over,” marking a major shift in the commission’s strategy.  In his speech, he emphasized that under the CFTC’s current leadership, the commission will focus on its core mission of “policing fraud, abuse, and manipulation” rather than setting policy.  He also issued one of the clearest warnings to date for prediction market traders, stating the commission will “aggressively detect, investigate, and, where appropriate, prosecute insider trading” in these markets.  Miller underscored that using inside information to trade on prediction markets isn’t a victimless crime and carries “serious consequences for market integrity and trust.” Miller Affirms Prediction Markets Are Not Exempt From Insider Trading Rules Miller used his NYU speech to outline five key enforcement priorities for the CFTC, with insider trading and market manipulation at the top of the list.  He specifically called out what he described as a “myth in the mainstream media and social media” that prediction markets are exempt from insider trading laws, noting those claims are “wrong.”   Miller explained that the Commodity Exchange Act and Rule 180.1—both modeled after federal securities laws—allow the agency to treat certain types of insider trading in commodity and swap markets as fraud.  A trade comes under scrutiny when it involves information someone was obligated to protect, he said, stressing that regular informed trading isn’t a problem and the agency targets those who “tip or trade with misappropriated information.” Prediction market exchanges also have a responsibility to protect their platforms, according to Miller, who called them the “first lines of defense” against insider trading and manipulation. He noted exchanges have a statutory obligation to “protect markets from abusive practices” and only list contracts that aren’t “susceptible to manipulation.”Former CFTC regulator Carl Kennedy explained these responsibilities to CasinoBeats in a February interview, saying:  “The CFTC is a mighty strong agency, but it’s a few people,” which is why Congress gave it the authority to let exchanges “help the agency regulate these markets.” He added, “If you are a registered exchange … one of your roles is also to be a regulator deputized by the CFTC to police your own market.” As part of their duty to police their own markets, Miller said exchanges have “an obligation to have appropriate surveillance, compliance practices and procedures” in place to “promote fair and equitable trading.”  During his speech, Miller also highlighted a recent case involving Kalshi, where a MrBeast editor used job-related information to place trades on the platform.He also pointed to the CFTC’s new information-sharing agreement with MLB as an example of the agency’s proactive approach to integrity risks in event contract markets.  Washington’s Pressure on Insider Trading in Prediction Markets Grows Miller’s NYU remarks come as the CFTC and prediction markets face increased pressure from Capitol Hill to stamp out insider trading.  On March 29, Sen. Elizabeth Warren (D-MA), along with 41 other lawmakers, sent a letter to CFTC Chairman Michael Selig and the Office of Government Ethics calling on them to issue formal guidance to federal employees, warning against using inside information to trade on prediction markets.   In that letter, lawmakers point to suspicious trading ahead of the January capture of Nicolás Maduro by U.S. Armed Forces, well-timed bets that appeared to anticipate March’s joint U.S.-Israeli strikes on Iran, and speculation over former Department of Homeland Security Secretary Kristi Noem’s job status.  Congress is also using legislation to target insider trading on prediction markets, introducing several bills since the start of the year, including: The PREDICT Act: Prohibits members of Congress and senior federal officials from trading on political event contracts.  The Public Integrity in Financial Prediction Markets Act: Bans federal officials from trading when they hold material nonpublic information obtained through official duties. The End Prediction Market Corruption Act: Bars the president, vice president, and members of Congress from trading event contracts entirely. Given the focus on insider trading in Miller’s speech, it seems the CFTC is trying to send a message before the next scandal breaks: while prediction markets may be new politically, the agency doesn’t see insider trading as a legal gray area and has the power to pursue traders who misuse nonpublic information.  This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A technical fault in a William Hill online slot has been linked to a player suffering a heart attack. John Riding, aged 76, experienced cardiac arrest shortly after finding that his £285,000 ($376,000) winnings had vanished from his account. The error took place on the Jackpot Drop game last month. During that time, the platform distributed 35,072 jackpots, a significant increase from the 518 awarded during the same period the week before. Some users, like Riding, saw their balances credited with six-figure amounts. After celebrating the win at a local William Hill branch and telling his family, Riding was notified by the operator that the funds were issued by mistake. In a statement, the company explained, “A routine check of our platform's activity revealed a glitch with the Jackpot Drop game, which caused incorrect amounts to be temporarily added to player accounts and led to errors in withdrawal processing.” Stress and Disappointment Linked to Health Decline “I was completely crushed. It felt as though my dreams were destroyed,” Riding remarked to the Mirror. “I wasn't officially told it was a mistake, just that a ‘manual adjustment’ occurred. While the £285,000 is gone from my balance, the system still claims I am £285,000 ahead this month.” According to his family, Riding was in good health until he became stressed while trying to access and withdraw his funds. “The shock has been impossible to handle,” his son, Adam, stated. “It isn't just the money; it's the treatment. It feels like a major injustice, and the resulting stress has taken a toll on his health.” His daughter added that her father expressed an inability to cope with the pressure. “I attribute the heart attack to the stress. We all do!” A spokesperson for William Hill commented, “We are saddened to hear about Mr. Riding’s health issues and hope for his quick recovery.” Potential Group Legal Action The betting firm is now facing potential litigation. Paul Kanolik from Ellis Jones solicitors noted that about 50 affected individuals have reached out regarding a possible group lawsuit. The firm is encouraging other impacted users to contact them. Their website states, “At Ellis Jones, our legal team specializes in gambling claims, frequently assisting clients in recovering funds lost due to operator errors.” Last year, a similar legal battle was won against Paddy Power. The operator tried to cancel Corrine Durber’s £1 million ($1.3 million) win by claiming a system glitch. Following a five-year dispute, she was awarded the full sum. The judge noted, “It seems unreasonable for a trader to shift all the risk onto the consumer for its own negligence, errors, or poor digital testing.” Ellis Jones also highlighted the Andrew Green v Petfre case involving Betfred. Green won £1.7 million ($2.25 million) because of a technical error and was eventually paid after a judge found Betfred’s terms too ambiguous to deny the claim. With approximately 35,000 jackpots affected, William Hill is seeking cooperation from its users. “We have reached out to the customers involved to explain the situation and are recovering the funds according to our terms. We appreciate our customers' patience and apologize for the trouble,” the firm stated. William Hill’s future remains uncertain as its parent firm, Evoke, conducts a strategic review that could result in the split of the group, which also owns 888. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Polymarket will remain on Romania’s blacklist after a court ruled in favor of the country’s gambling regulator in a legal dispute initiated by the prediction markets platform. Vlad-Cristian Soare, President of the ONJN gambling authority, announced on LinkedIn that Polymarket’s court appeal against its ban as an unlicensed gambling provider has been rejected. Last October, the ONJN reported it had been closely monitoring Polymarket’s domestic operations. Romania’s May Presidential elections drew over $600 million (£455 million) in trades on the platform, with an additional $15 million in activity related to Bucharest’s Mayor elections. Your word against mine Top prediction market platforms like Polymarket and Kalshi—the two largest players in the space—have long argued they do not offer gambling products, but rather “event contracts” where users wager against each other on the outcome of an event. These events can range from political election results to winners of award shows like the Grammys. The claim that these contracts are financial instruments instead of gambling products is supported by the fact that prediction markets are regulated by the Commodity Futures Trading Commission (CFTC) in the U.S.—the home country of Polymarket and Kalshi. However, this view is not shared globally; gambling regulators elsewhere have stood firm in their belief that these platforms are considered gambling. For example, New Zealand has directly banned Kalshi and Polymarket for lacking gambling licenses in the country. Similar stances are widespread across Europe. Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, Portugal, and now Romania have all taken action to ban prediction markets from operating locally. In the UK, the Gambling Commission has stated that any prediction market platform launching domestically would fall under its regulatory scope. Still, a recent decision in Gibraltar to license a prediction market platform as a B2C betting intermediary could signal that Europe remains a more accessible entry point for these platforms than many think. Soare, however, has maintained that Romania’s appeal rejection adds another layer to the defensive wall European regulators are building against prediction markets. He concluded: “There has been a lot of speculation around this decision. In reality, the stake was not and is not only Polymarket. The real stake is to protect the legal framework that regulates gambling and prevent a dangerous loophole: redefining betting under the seemingly harmless name of ‘prediction platform’. “Today’s decision is, therefore, more than a solution in a specific dispute. It is a signal at European level that the law cannot be circumvented by artifices to reclassify activities that, after all, fall within the sphere of gambling.” Want more stories like this? Check out the new SBC Media YouTube Channel—the new home for all multimedia content at SBC—where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This week signals a fresh chapter for UK gambling as a 40% tax on online casino gross gaming revenue (GGR) takes effect. Even amid this challenging new landscape, Digitain is stepping in with assurance and enthusiasm. Alexander Jones, Digitain’s Regional Sales Director for the UK and Western Europe, speaks with SBC News about the provider’s significant entry into the UK market following its acquisition of a UK Gambling Commission (UKGC) license earlier this year. Jones explains that the UK offers Digitain not just an exciting chance to break into a major, global, and competitive market, but also an opportunity to make a worldwide impact. Given the strict regulations and the newly implemented tax system, Digitain’s UK sales head points out that if operators and suppliers can thrive in this tough setting, they can succeed almost anywhere. Tell us about Digitain’s plans for the UK market and why certification from the UKGC is such an important milestone? Image source: Digitain For Digitain, obtaining UKGC certification is a strategic milestone that showcases both our preparedness and ambition. The UK ranks among the world’s most profitable iGaming markets, yet it’s also one of the most regulation-heavy. Meeting compliance standards here isn’t just a matter of checking boxes; it’s about demonstrating that your technology, processes, and approach meet some of the highest global benchmarks. When it comes to our plans, we’re taking a long-term approach to the UK market. This isn’t a fleeting entry; it’s about forging lasting partnerships, delivering tailored solutions, and establishing ourselves as a reliable technology provider for operators. As I’ve mentioned before, I’m inviting operators to share their needs and allow us to prove we’re the top go-to problem solver and solutions provider. What is your strategy for the UK market and how will it differ from other regulated markets in terms of product and solutions? The UK calls for a distinct way of thinking—what works in other markets doesn’t always apply here, and tone of voice is crucial. Our strategy rests on three core pillars: localisation, compliance-focused development, and player retention driven by product innovation. From a product standpoint, UK players have very particular expectations. This means prioritising popular sports such as football and horse racing, offering highly competitive odds, and delivering smooth in-play betting experiences are essential. We’re refining our offerings to meet these expectations while ensuring every feature complies with UKGC rules. Whether it’s our bore-draw feature, sports tournaments designed to engage first-time users, or our AI-powered sportsbook segmentation tool that delivers a personalised experience for each site visitor, every feature is carefully crafted with a B2C focus.UK operators are increasingly seeking modern, flexible, and scalable alternatives to traditional platform providers without sacrificing regulatory compliance. Leveraging our Centrivo iGaming platform and over 25 years of sportsbook expertise, we provide a cutting-edge solution aimed at boosting operators across the UK, Ireland, and broader European markets. The UK also requires more robust integration of responsible gaming tools. This isn’t just about meeting compliance; it’s about fostering trust with both operators and end-users. As part of our UK strategy, we’re also investing in expanding our local team, with plans to create a dedicated hub to support multiple functions. This guarantees that operators receive close, on-site collaboration and continuous support. In brief, although our core technology stays consistent, the way it’s packaged, presented, and optimised for the UK market is highly customised. The UK is also one of Europe’s most tightly regulated markets. Why did you want to enter this market and what does this tell us about your compliance capabilities? If you can succeed in the UK, you can succeed almost anywhere. That’s the plain reality. Entering a market with such strict regulations is both a challenge and a declaration. For Digitain, it’s a way to show that compliance isn’t a barrier but a core strength. We want the iGaming industry to know that we’re a major player in all regulated markets. Delivering a complete turnkey platform successfully in this environment is a clear sign of both our product’s maturity and our organisation’s readiness. We’ve put considerable work into fostering a compliance-first culture across our teams. This covers everything from internal procedures to the design of our platforms. The UKGC certification is essentially an external confirmation of that hard work. What are your targets and objectives for the UK market and where do you hope to be in the next 12–24 months? Over the next 12 to 24 months, we aim to enhance Digitain’s presence in the UK and Western Europe by becoming a trusted, long-term technology partner for both online and retail marketplaces. Our focus will be on delivering scalable solutions, advanced risk management, and personalised player engagement—all while staying fully compliant and offering innovative, end-user-focused services. We also intend to grow our existing UK office into a full headquarters, including commercial, trading, product, and account management teams. This local presence will allow for closer collaboration with UK and Irish operators, ensuring hands-on support and ongoing communication. Ultimately, our goal is for Digitain to be seen as a premium, reliable, and innovative provider—trusted by operators in every regulated market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This week ushers in a new era for UK gambling, as a 40% tax on online casino GGR comes into effect. Despite this challenging new landscape, Digitain is entering the market with confidence and excitement. Alexander Jones, Regional Sales Director for UK and Western Europe at Digitain, spoke to SBC News about the supplier’s landmark entry into the UK market after the brand secured its UKGC licence earlier this year. Jones explains that the UK not only gives Digitain an exciting opportunity to break into a prominent, global and competitive market, but it also allows the company to make a clear global statement. With strict regulations and the new tax regime now live, Digitain’s UK sales lead notes that if operators and suppliers can find success in this difficult environment, they can thrive just about anywhere. Tell us about Digitain’s plans for the UK market and why is UKGC certification such an important milestone? Image source: Digitain For Digitain, securing UKGC certification is a strategic milestone that reflects both our readiness and ambition. The UK is among the world’s most profitable iGaming markets, while also being one of the most demanding when it comes to regulation. Achieving compliance here is more than just ticking boxes – it proves that your technology, processes, and approach meet one of the highest global industry benchmarks.  In terms of plans, we are approaching the UK with a long-term outlook. This is not a quick, short-term market entry; it is focused on building sustainable partnerships, offering customised solutions, and growing into a trusted technology provider for operators. As I’ve said before, I challenge operators to share their wishlists with us and let us prove we are the go-to leading problem solver and solutions provider in the space. What is your strategy for the UK market and how will it differ from other regulated markets when it comes to products and solutions? The UK requires a different way of thinking – what works in other regions does not always translate here, and a tailored approach is key. Our strategy is built around three core pillars: localisation, compliance-first development, and retention driven by product innovation.  From a product perspective, UK players have very specific expectations. That means a strong focus on popular sports like football and horse racing, highly competitive odds, and seamless in-play betting experiences are all critical. We are fine-tuning our offerings to meet these expectations while ensuring every feature aligns with UKGC requirements. From our bore-draw feature, to our sports tournaments that engage first-time users, to our AI sportsbook segmentation tool that delivers a personalised player experience for every site user, every feature is carefully designed from a B2C perspective.UK operators are increasingly looking for modern, flexible, and scalable alternatives to traditional platform providers, without sacrificing regulatory standards. With our Centrivo iGaming platform and more than 25 years of sportsbook expertise, we offer a next-generation solution built to elevate operators across the UK, Ireland and wider European markets. The UK also demands deeper integration of responsible gaming tools. This is not just about meeting compliance rules – it is about building trust with both operators and end users. As part of our UK strategy, we are also investing in growing our local team, with plans to build a dedicated hub to support a range of business functions. This ensures operators can benefit from close, on-the-ground collaboration and consistent ongoing support. In short, while our core technology remains consistent, the way it is packaged, presented, and optimised for the UK is highly tailored to local needs. The UK is also one of Europe’s most tightly regulated markets. Why did you want to enter this market and what does this tell us about your compliance capabilities? If you can make it in the UK, you can make it just about anywhere. That is the simple truth. Entering such a tightly regulated market is both a challenge and a statement. For Digitain, it is a way to demonstrate that compliance is not an obstacle, but a core competency. We are here to show the global iGaming community that we are a major player across all regulated markets. Successfully delivering a full turnkey platform in this environment is a clear indicator of both our product maturity and organisational readiness. We have put significant work into building a compliance-first culture across all our teams. This covers everything from internal processes to the architecture of our platforms. UKGC certification is essentially external validation of that work. What are your targets and objectives for the UK market and where do you hope to be in the next 12–24 months? Over the next 12–24 months, we aim to strengthen Digitain’s presence in the UK and Western Europe by establishing ourselves as a trusted, long-term technology partner for both online and retail marketplaces. Our focus will be on delivering scalable solutions, advanced risk management, and personalised player engagement, all while maintaining full compliance and providing innovative, end user-centric services. We also plan to expand our current UK office into a full regional headquarters, bringing together commercial, trading, product, and account management teams. This local presence will enable closer collaboration with UK and Irish operators, ensuring hands-on support and continuous open dialogue. Ultimately, our goal is for Digitain to be recognised as a premium, reliable and innovative provider, trusted by operators across all regulated markets This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   It has become a recurring theme: a prominent UK footballer signs an endorsement deal with a betting firm that is ostensibly not intended for the British market. Following in the footsteps of Michael Owen, who partnered with Punt Casino, and Teddy Sheringham, who worked with 8xBet, the latest high-profile figure to join this trend is Steven Gerrard, a legend of Liverpool FC. Gerrard, who captained Liverpool to their 2004 Champions League victory, has been named the new brand ambassador for We88, a gambling operator largely unknown to the UK public. This brand should not be confused with W88—the sponsor of Sunderland FC—but it represents the same growing pattern of Asia-focused, unlicensed operators securing high-profile sponsorships with UK-linked football clubs and players. Like W88, We88 is not licensed by the Gambling Commission. It operates under an Anjouan license and is owned by MockingBird Technologies Pte. Ltd. Ostensibly, the brand is designed for Asian markets and is not intended to be accessible to UK users. While that may be the stated intent, the situation is complicated by the fact that Gerrard promoted the partnership on his personal Instagram account, which reaches thousands of UK followers. Furthermore, the We88 website can be easily accessed from the UK using a simple VPN. View this post on Instagram A post shared by Steven Gerrard (@stevengerrard) This raises concerns regarding the responsibility of public figures when choosing partners, particularly when dealing with unlicensed gambling, where the risk of addiction is significantly heightened. As part of the commercial arrangement, We88 has featured Liverpool FC jerseys on its marketing materials, despite having no official partnership with the club. SBC News has contacted Liverpool for a statement. The UKGC has previously cautioned English clubs against collaborating with unlicensed betting entities, citing previous examples such as the deals between Kaiyun Sports and clubs like Nottingham Forest and Crystal Palace. A spokesperson for the Gambling Commission stated that they do not comment on specific cases. However, the regulator noted that “Anyone who engages in advertising arrangements with unlicensed gambling operators is at risk of committing the offence of advertising unlawful gambling under section 330 of the Gambling Act 2005. “Anyone engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain.” Is there any answer to the unlicensed question? It is widely acknowledged that offshore gambling platforms lack the essential protections required to prevent harmful gambling behaviors, unlike the strict responsible gambling standards mandated for licensed operators. UK-based gambling charities, such as Deal Me Out, have repeatedly warned about the significant revenue lost by both consumers and the Treasury to operators that function outside the oversight of the UKGC. The impact of the black market extends to various industry stakeholders as well. Two years ago, SBC News reported that an advertisement for an Asia-facing platform appeared on the website of the International Betting and Gaming Association (IBIA). Currently, a profile for We88 is visible on the Gordon Moody website. The charity, which provides treatment for problem gambling, has been contacted for comment. Finally, the Department for Culture, Media and Sport (DCMS) has initiated a consultation regarding a potential total ban on black market operators in British sports. Despite these efforts, offshore firms continue to pursue partnerships with UK football stars and utilize club branding. This prompts the question of whether legislative changes are necessary to prevent influential figures from entering into these deals, which are often unpopular with fans—though it remains unclear how many supporters distinguish between licensed and unlicensed operators. Regardless, Gerrard’s followers have made their opinions on the new partnership clear. Comments under Gerrard’s post Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This morning, Prime Minister Anthony Albanese announced that Australia will put in place “strong and decisive measures” to limit gambling advertising and safeguard young people and other vulnerable groups. An issue that has plagued Albanese’s tenure as Prime Minister since 2023 has been resolved, with the Labor government committing to support five measures designed to drastically reduce the Australian public’s exposure to gambling advertisements. Starting January 1, 2027, the government will restrict gambling advertising on broadcast television to no more than three ads per hour between 6 a.m. and 8:30 p.m., alongside a full ban on such advertising during live sports broadcasts within those hours. This key reform directly targets what gambling reformers describe as the “normalisation loop” between sport and betting — an issue that has driven a nationwide campaign calling for federal intervention. Labor’s reset is built around five core restrictions that redefine how, where and to whom gambling marketing can be displayed: Broadcast TV limits: No more than three gambling ads per hour between 6 a.m. and 8:30 p.m. Live sport blackout: Complete ban on gambling ads during live sports broadcasts within the 6 a.m. to 8:30 p.m. window Radio watershed: Prohibition on gambling ads during school commute times (8–9 a.m. and 3–4 p.m.) Digital controls: Online ads restricted to logged-in, age-verified (18+) users, with mandatory opt-out options Sporting environment bans: Removal of gambling ads from stadiums and from players’ and officials’ uniforms Further measures will see the government impose a ban on using celebrities and professional athletes in gambling promotions, alongside prohibiting “odds-style” advertising targeting sports fans. Collectively, these measures aim to dismantle the environment Albanese described where “kids grow up thinking that footy and gambling are the same thing.” Breaking Links Following a two-year delay in rolling out federal reforms, Labor believes its measures will redefine the cultural boundary between sport and wagering — without imposing a blanket ban on gambling advertising, as had been anticipated in 2023. In the absence of a unified federal framework, Australia’s media channels have become saturated with gambling content, including in-play odds, sponsored segments and personality-led betting promotions. Albanese notably rejected the Murphy Report’s 2023 recommendations, which called for a phased three-year approach to implement a blanket ban on gambling advertising. The decision drew criticism at the time and split party ranks, with reformist camps arguing the government had delayed reforms to appease media networks. The issue reached a boiling point last year as the Alliance for Gambling Reform (AGR), led by Tim Costello, launched a campaign backed by 101 Australian sports and media figures calling for a full ban on gambling advertising. By siding with major TV networks, the Labor government faced criticism for allowing gambling to remain embedded in the fabric of sports consumption. Minister for Communications and Sport Anika Wells stated that from 2027, families should be able to watch sport “without being bombarded by gambling advertisements.” However, the reforms stop short of a full advertising ban — highlighting the government’s balancing act between public health objectives and the commercial realities of Australia’s sports and media sectors. Albanese reiterated this position: We’re getting the balance right here, letting adults have a punt if they want to but also making sure Australian children don’t see betting ads everywhere they look. “What we don’t want is kids growing up thinking that footy and gambling are the same thing.” Yet the cumulative impact is significant. Removing live sports advertising slots alone will strip out premium opportunities, while digital restrictions introduce friction into acquisition strategies that have historically relied on broad targeting. The key question now is how operators respond — whether through CRM-led engagement, product differentiation or increased investment in compliant, first-party marketing ecosystems. Secondary Measures Additional measures include: Crackdown on online lottery-style products deemed harmful or misleading Ban on online keno products (“pocket pokies”) Standardisation of match-fixing offences nationwide Enhanced enforcement against illegal offshore operators Continued development of BetStop, the National Self-Exclusion Register Expansion of financial counselling services for those impacted by gambling harm Increased public awareness campaigns on the risks of online gambling These interventions signal a broader policy shift — positioning gambling harm as a public health and social welfare issue, rather than solely a regulatory concern. Minister for Social Services Tanya Plibersek reinforced this stance, linking gambling harm to wider societal impacts, including family breakdown and domestic violence. Albanese: Trust the Process The government must now draft legislation, with industry consultation and regulatory design expected to shape the next 12–18 months. The January 1, 2027, start date provides a transition window for media owners to adapt to new compliance frameworks and commercial realities. Broadcasters, sports bodies and digital platforms will be given time to offset lost revenues tied to gambling partnerships, while operators face the challenge of re-engineering marketing strategies within tighter constraints. Wells concluded: “From 1 January next year Australians will be able to sit down with their families and cheer on their favourite team without being bombarded by gambling advertising. “Our reforms will break the connection between wagering and sport, minimise children’s exposure to wagering advertising and reduce its saturation across the internet, radio and TV channels. “Australian parents, families and sports fans have been calling for action, and we thank all those involved for their continued engagement and advocacy as we’ve worked continuously to get the settings balanced and right.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Sportradar AG is confronting legal allegations that its management and distribution of official sports data from major leagues are unfair and biased against competing sportsbook providers. Altenar, a Malta-headquartered sportsbook solutions firm, has confirmed filing multi-million-pound legal actions against the Nasdaq-traded sports data and tech company. The claims have been submitted to the US District Court for New Jersey and London’s High Court, where Altenar accuses Sportradar of misusing its role as a primary data partner to leading US sports leagues. The St Gallen-based global sportstech company boasts an extensive partner list that includes the National Hockey League (NHL), National Basketball Association (NBA), Major League Baseball (MLB), and the Association of Tennis Professionals (ATP). Altenar argues that Sportradar has limited access to critical live data and betting odds, violating both Section 2 of the Sherman Act and the UK Competition Act. The provider additionally asserts that Sportradar has refused it access to vital data needed to run its sportsbook platform—like data supporting odds calculation—and accuses Sportradar of prioritizing its own offerings and chosen partners, which distorts market competition. Legal filings cite: “Sportradar is trying to maintain its market dominance by unfairly eliminating its competitors. It is relying on its monopoly on sports data to squash businesses with a competing offer, despite previously decrying other companies for doing exactly the same.” Altenar maintains that Sportradar has created a ‘structural barrier’ to its ability to offer a sportsbook platform by withholding or limiting access to key data from popular sports leagues. Among the ‘big four’ leagues, the NFL is the only exception, as its official data rights are owned by competing firm Genius Sports. At the heart of the dispute are Sportradar’s data and intellectual property partnerships with major US sports leagues; the company has secured and repeatedly extended “exclusive data and innovation” deals with the NBA, NHL, and MLB. Sportradar is no stranger to competition-related allegations This isn’t the first instance where Sportradar has come under scrutiny for competition-related issues. Sportradar’s purchase of IMG Arena was reviewed by the UK’s Competition and Markets Authority (CMA) over possible violations of the nation’s competition laws, though the regulator eventually approved the deal. In March 2025, Sportradar was also named in a lawsuit in Texas, along with its main competitor and fellow sports data leader Genius. The plaintiff, PANDA Interactive, claimed that the pair had stifled competition by restricting access to the sports data they officially controlled. In Altenar’s case, the Isle of Man-based company argues that Sportradar is misusing its ‘exclusive rights’ to benefit its own sports betting solutions—such as those offered via the 2022-launched ORAKO platform—and the offerings of NSoft, which it acquired in 2022. Altenar is seeking a court order to put an end to what it calls Sportradar’s ‘refusal to supply’, as well as millions of pounds in damages. It has hired Cahill Gordon & Reindel LLP to represent it in the US and Geradin Partners for its UK case. “Sportradar is trying to maintain its market dominance by unfairly eliminating its competitors,” an Altenar spokesperson said. “It is relying on its monopoly on sports data to squash businesses with a competing offer, despite previously decrying other companies for doing exactly the same. “We remain open to discussions with Sportradar, but its unilateral and aggressive actions have left us with no choice but to take legal action.” Altenar’s legal challenge carries significant implications. The company is pushing for legal action to define the limits of ‘exclusive terms’ in data partnerships, ensuring that official sports league data is distributed in a ‘fair manner’ free from conflicts of interest. On the other hand, if Sportradar successfully defends itself, it would strengthen the existing model, solidifying the position of established data providers and creating additional barriers for new entrants. A key term Sportradar might use in its defence is ‘exclusive’: if the company holds exclusive rights to a sports league’s data, shouldn’t it have the right to decide who gets access to that data? Sportradar provided the following response to SBC, on Altenar’s legal proceedings: “While we prefer not to comment on pending litigation, we strongly disagree with the claims made by Altenar, which we believe are without merit and contain numerous inaccuracies. Sportradar will address these through the legal process. We encourage stakeholders to rely on our public disclosures and SEC filings for a complete and accurate view of our business.” ________________ Interested in more stories like this? Visit the new SBC Media YouTube Channel—SBC’s new hub for all multimedia content—where our team takes an in-depth look at the top stories from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.