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Highlights:The 2025 Winter Program concluded with 6,997 metres (m) drilled across 14 holes.Drill hole CS25-028 encountered eight (8) spodumene pegmatite intervals, with the widest interval of 50.9 m of continuous spodumene pegmatite, along with additional noteworthy intercepts of 21.5 m and 19.3 m.Drill hole CS25-036 encountered 13 spodumene pegmatite intervals, with the widest interval of 64.3 m of continuous spodumene pegmatite, along with additional noteworthy intervals of 22.3 m, 18.1 m and 12.7 m. Hole 36 ended in pegmatite at a depth of 308.6 m due to time constraints.Assays are pending on all 14 drill holes completed in the 2025 Winter Program.The northeast-southwest strike of the main zone has increased to 1,500 m (previously 850 m at the end of 2024).Vancouver, BC, Apr 28, 2025 - (ACN Newswire via SeaPRwire.com) - Q2 Metals Corp. (TSX.V:QTWO)(OTCQB:QUEXF)(FSE:458) ("Q2" or the "Company") is pleased to provide an update on the Winter 2025 expansion drill program ("2025 Winter Program") at the Company's Cisco Lithium Project (the "Project" or the "Cisco Project"), located within the greater Nemaska traditional territory of the Eeyou Istchee James Bay, Quebec, Canada.The 2025 Winter Program at the Cisco Project concluded with a total of 14 drill holes for 6,997 m of drilling completed. Of the 14 drill holes completed, 10 intercepted spodumene-bearing pegmatite. Assays are pending on all 14 drill holes, and the Company anticipates the first results to be announced in May."We are very encouraged by the results to date, which continue to validate the scale and potential of the Cisco Project," said Q2 Metals President and CEO Alicia Milne. "With only 37 holes drilled for 14,644 metres to date, we've built a strong foundation for continued advancement. Cisco's strategic position in the southernmost part of the Eeyou Istchee James Bay region, just 150 kilometres from rail access, gives it a distinct development advantage and further enhances the project's long-term value. We remain well-funded, the project remains open in all directions and at depth, and we are eager to resume drilling in June.""The 2025 Winter Program was highly successful," said Q2 Vice President of Exploration Neil McCallum. "During the program we nearly doubled the strike length of the main mineralized zone from 850 m to 1.5 kilometres and started to drill test other areas of interest that will require further work. On our return to the Project in June, we will continue to systematically define the known mineralized zone, starting with Hole 36 which ended due to the start of the traditional goose hunting season at 308.6 m and in spodumene pegmatite. Additional mapping and sampling of the Cisco Project will also be a priority this summer as we've explored less than 10 percent of our total land package, leaving a significant amount of the prospective 30-kilometre-long greenstone belt still to be tested."Summary of Spodumene-Bearing Pegmatite IntervalsThe pegmatite intervals (greater than 2 m) of drill holes CS-25-028 to 37 are reported below in detail (Table 1 & 2):Table 1. Summary of Spodumene-Pegmatite Intervals at the Main Zone, Cisco ProjectTable 2. Summary of Spodumene-Pegmatite Intervals at the CO2 Outcrop Area, Cisco ProjectThe mineralized intervals in all the holes are not necessarily representative of the true width and the modelled pegmatite zones are being refined with every additional hole.Cautionary Statement: The presence of pegmatites does not confirm the presence of lithium (spodumene or other lithium minerals). Pegmatites are fractionated coarse grained igneous rocks commonly associated with lithium mineralization; however, many pegmatites do not contain mineralization. The presence of any mineralization can only be confirmed with assaying.The geological team has completed the core cutting and logging of holes CS25-028 to CS25-037 and the samples have been dispatched to the SGS Canada preparation laboratory located in Val-d'Or, QC for mineral analysis to confirm the presence of lithium.Discussion of Drilling ResultsThree holes (CS25-029, 031 and 033) targeted the southern extension of the main mineralized zone. With the 200-metre spacing, and only a few holes per section line, wide (>100 metre) pegmatite intervals were not intercepted. It is expected that the wide pegmatite intervals are present, however additional testing work is required. It is noted that the pegmatite intervals are somewhat deeper in the drill holes at the south and further work will be carried out during the summer exploration season to test the potential up-dip location of the pegmatite towards the west. In summary, the main zone remains open to the south.Hole CS25-030 targeted the deeper portions of the northern extent of the main mineralized zone and has demonstrated that the zone is open in that direction.Hole CS25-028 tested the eastern portion of the main mineralized zone and provided additional information in that area. Combined with the other holes drilled to the east, the zone remains open in that direction as well.Hole CS25-036 was not completed prior to the start of this year's goose-hunting season and ended before the intended completion depth. Despite this, the objective of the hole was accomplished with several wide pegmatite intervals intercepted that will assist in resolving the geometry of the pegmatite as well as providing guidance on definition-scale drilling. Drilling on this hole will re-commence as soon as possible after the goose-hunting season.Drill holes CS25-032, 034, 035 and 037 were drilled to define the subsurface expression of the prominent mineralized CO2 outcrop. Additional work is needed to follow up this area as several potential orientations have not yet been tested.Figure 1. Map of Drilling Area, Cisco ProjectFigure 2. Cross Section B (Looking Northeast)Figure 3. Long Section of the Main ZoneMetallurgical TestingDuring the 2025 Winter Program, representative samples were assembled and dispatched to SGS Canada for additional preliminary metallurgical test work, including heavy liquid separation (HLS), dense media separation (DMS), magnetic separation, and flotation.The primary objective of the preliminary metallurgical program will be to evaluate the beneficiation of the currently defined mineralized zone at the Cisco Project with a traditional lithium pegmatite flowsheet. The goal of the proposed metallurgical work is to produce a spodumene concentrate of greater than 6% Li2O with low iron content, at a maximum lithium recovery.Initial metallurgical testing on 16 drill core analytical pulp samples of pegmatite collected across seven (7) drill holes at the Cisco Project indicated that spodumene is the primary lithium-bearing mineral within all pegmatite samples (see news release from Q2 on February 12, 2025).Optical Televiewer Survey WorkDuring the 2024 drill program conducted at the Cisco Project, optical televiewer survey work was conducted on 13 of the 17 holes drilled by the Company to confirm the pegmatite contact relationships at depth (see news release from the Company on February 3, 2025).Following the compilation and review of the data points collected, it was determined that the orientation of the pegmatite aligns with the surface measurements, and that the drill azimuth is appropriate for this stage of the Company's drilling campaigns. Additionally, the dip of the pegmatite varies between 25- and 80- degrees (relative to the surface), indicating that the current drill angle of -45 degrees is the most appropriate angle.The Company continued to collect downhole televiewer data during the 2025 Winter Program. Additional drill holes from the 2024 drill program were surveyed as well as several of the holes drilled in the 2025 Winter Program (drilling at hole CS25-036 was in process). Data collected will continue to refine the Company's most appropriate drilling approach.Sampling, Analytical Methods and QA/QC ProtocolsAll drilling was conducted using diamond drill rig with NQ sized core and all drill core samples are shipped to SGS Canada's preparation facility in Val D'Or, Quebec, for standard sample preparation (code PRP92) which includes drying at 105°C, crushing to 90% passing 2 mm, riffle split 500 g, and pulverize 85% passing 75 microns. The pulps are then shipped by air to SGS Canada's laboratory in Burnaby, BC, where the samples are homogenized and subsequently analyzed for multi-element (including Li and Ta) using sodium peroxide fusion with ICP-AES/MS finish (code GE_ICM91A50). The reported Li grade will be multiplied by the standard conversion factor of 2.153 which results in an equivalent Li2O grade. Drill core was saw-cut with half-core sent for geochemical analysis and half-core remaining in the box for reference. The same side of the core was sampled to maintain representativeness.A Quality Assurance / Quality Control (QA/QC) protocol following industry best practices was incorporated into the sampling program. Measures include the systematic insertion of quartz blanks and certified reference materials (CRMs) into sample batches at a rate of approximately 5% each. Additionally, analysis of pulp-split and reject-split duplicates was completed to assess analytical precision. The QP has verified the QA/QC results of the analytical work.Drill Hole Collar InformationThe summary of drill holes completed to date, including basic location and dip/azimuth is detailed below (Table 3):Table 3. Summary of Drill Hole Collar Information, Cisco Project (CS25-028 to CS25-037)Upcoming Events121 Mining Investment ConferenceQ2 Metals will be attending the 121 Mining Investment Conference in London, UK from May 12-13, 2025. For more information, click here.Canaccord Genuity Global Metals & Mining ConferenceThe Company will be attending the Canaccord Genuity Global Metals & Mining Conference in Henderson, NV from May 20-22, 2025. For more information, click here.THE Mining Event of the NorthQ2 will be attending and exhibiting at THE Mining Event of the North in Quebec City, QC from June 3-5, 2025. For more information, click here.About Q2 Metals CorpQ2 Metals is a Canadian mineral exploration company focused on the Cisco Lithium Project located within the greater Nemaska traditional territory of the Eeyou Istchee, James Bay, Quebec, Canada where drilling is currently underway.The Cisco Project is comprised of 767 claims, totaling 39,389 hectares. The main mineralized zone is just 6.5 kilometres ("km") away from the Billy Diamond Highway and transects the Project. The town of Matagami, which features direct rail link to much of James Bay, is approximately 150 km to the south.Cisco has district-scale potential with an already identified mineralized zone and 2024 discovery drill results that include:120.3 metres at 1.72% Li2O (hole CS-24-010);215.6 metres at 1.69% Li2O (hole CS-24-018);347.1 metres at 1.35% Li2O (hole CS-24-021); and188.6 metres at 1.56% Li2O (hole CS-24-023)The Cisco Project is situated along the Frotet Evans Greenstone Belt, comprised of a volcanic package dominated by mafic to felsic metavolcanic rocks, of the southern James Bay Lithium District, the same belt that hosts the Sirmac and Moblan lithium deposits, located 130 km and 180 km away, respectively.FOR FURTHER INFORMATION, PLEASE CONTACT:Alicia MilneJason McBrideChris AckermanPresident & CEOInvestor Relations ManagerCorporate DevelopmentAlicia@Q2metals.comJason@Q2metals.comChris@Q2metals.comTelephone: 1 (800) 482-7560E-mail: info@Q2metals.comwww.Q2Metals.comClick to follow us online:X, LinkedIn, Facebook, and InstagramQualified PersonNeil McCallum, B.Sc., P.Geol, a registered permit holder with the Ordre des Géologues du Québec and Qualified Person as defined by NI 43-101 ("QP"), has reviewed and approved the technical information in this news release. Mr. McCallum is a director and the Vice President Exploration for Q2.Forward-Looking StatementsThis news release contains forward-looking statements and forward-looking information (collectively, "forward-looking statements") within the meaning of applicable Canadian legislation. Forward-looking statements are typically identified by words such as: "believes", "expects", "anticipates", "intends", "estimates", "plans", "may", "should", "would", "will", "potential", "scheduled" or variations of such words and phrases and similar expressions, which, by their nature, refer to future events or results that may, could, would, might or will occur or be taken or achieved. Accordingly, all statements in this news release that are not purely historical are forward-looking statements and include statements regarding beliefs, plans, expectations and orientations regarding the future including, without limitation, any statements or plans regard the geological prospects of the Company's properties and the future exploration endeavors of the Company. Although the Company believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results or developments may differ materially from those in the forward-looking statements. Forward-looking statements are based on a number of material factors and assumptions.Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to differ materially from those anticipated in such forward-looking statements. The forward-looking statements in this news release speak only as of the date of this news release or as of the date specified in such statement. Forward looking statements in this news release include, but are not limited to, drilling results on the Cisco Project and inferences made therefrom, the potential scale of the Cisco Project, the focus of the Company's current and future exploration and drill programs, the scale, scope and location of future exploration and drilling activities, the Company's expectations in connection with the projects and exploration programs being met, the Company's objectives, goals or future plans, statements, exploration results, potential mineralization, the estimation of mineral resources, exploration and mine development plans, timing of the commencement of operations and estimates of market conditions. Factors that could cause actual results to differ materially from those in forward-looking statements include failure to obtain necessary approvals, variations in ore grade or recovery rates, changes in project parameters as plans continue to be refined, unsuccessful exploration results, changes in project parameters as plans continue to be refined, results of future resource estimates, future metal prices, availability of capital and financing on acceptable terms, general economic, market or business conditions, risks associated with regulatory changes, defects in title, availability of personnel, materials and equipment on a timely basis, accidents or equipment breakdowns, uninsured risks, delays in receiving government approvals, unanticipated environmental impacts on operations and costs to remedy same. Readers are cautioned that mineral exploration and development of mines is an inherently risky business and accordingly, the actual events may differ materially from those projected in the forward-looking statements. Additional risk factors are discussed in the section entitled "Risk Factors" in the Company's Management Discussion and Analysis for its recently completed fiscal period, which is available under Company's SEDAR profile at www.sedarplus.ca.Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.SOURCE: Q2 Metals Corp. Copyright 2025 ACN Newswire via SeaPRwire.com.

POOLER, GEORGIA, Apr 29, 2025 - (ACN Newswire via SeaPRwire.com) - HydroFleet, Inc. ("HydroFleet") is excited to announce the construction of its new hydrogen production and refueling station at the new HTWO Energy Savannah site in Pooler, Georgia. This state-of-the-art facility represents a significant investment in clean energy and sustainable transportation solutions, aimed at servicing zero-emission FCEV heavy trucks. This investment will significantly enhance the region's clean energy infrastructure, supporting zero-emission heavy-duty trucks and other clean energy vehicles, including port applications and nearby rail, while contributing to a sustainable future.HTWO Energy Savannah Refueling BayHTWO Energy Savannah Station Depictions are Represented for the Planned Pooler, GA, Facility"Pooler is an ideal location for HydroFleet's facility due to the proximity to major interstates, the Port of Savannah, and prospective fleet customers," said Scott Moe, President and CEO, HydroFleet, expressing his enthusiasm for the project. "We know customers want zero-emission fleets but have struggled to source the entire hydrogen ecosystem at a competitive price. Through strategic partnerships and proven, safe technology, HydroFleet solves this challenging industry problem. We look forward to partnering with Pooler to lead the clean energy transition to cost-effective, emission-free heavy truck fleets here in Georgia and across the U.S."HydroFleet's investment in Pooler is expected to bring significant economic benefits to the area, creating jobs and positioning Pooler, and the greater Savannah, GA, area, as a leader in clean energy solutions. The facility will utilize advanced hydrogen production and distribution technology to reduce emissions and noise pollution, contributing to a cleaner, more sustainable future for the community."HTWO Energy Savannah is a breakthrough hydrogen production and refueling station for the heavy-duty trucking industry, allowing zero-emissions trucks to quickly and easily refuel at a single convenient location in the Savannah region," said Jim Park, SVP, commercial vehicle and hydrogen fuel cell business, Hyundai Motor North America. "The HTWO Energy Savannah hydrogen station will also truly fulfill our vision for Hyundai Motor Group Metaplant America ("HMGMA") Clean Logistics, allowing our innovative new electric vehicle plant to transport plant shipments within a clean, zero-emissions ecosystem.""This marks a significant step forward in the decarbonization of emissions-intensive port operations and major logistics corridors," said Jonathan Choi, CEO, HTWO Logistics. "HTWO Energy Savannah provides hydrogen fuel for our Hyundai XCIENT hydrogen-powered class 8 truck fleet, which provides clean logistics for Hyundai's new Hyundai Motor Group Metaplant America."John Porter, CEO of Capital Development Partners, the property owner and project developer, added, "We are thrilled to collaborate with HydroFleet on this groundbreaking project. This hydrogen production station will not only enhance the local economy but also establish Pooler as a leader in clean energy solutions. Our commitment to sustainable development aligns perfectly with HydroFleet's vision for a greener future."Seth Greengrass, Director, Origination of Axpo, the global energy contract provider for the project, commented, "Axpo is proud to support HydroFleet's innovative hydrogen production facility. Our expertise in energy trading and risk management ensures a reliable and efficient supply of feedstock, contributing to the success of this environmentally friendly initiative."HydroFleet also partnered with the Savannah Economic Development Authority ("SEDA") and the Southeast Hydrogen Energy Alliance ("SHEA") in development of the cutting-edge hydrogen facility. The collaboration encompassed comprehensive planning, strategic site selection, meticulous permitting processes, and robust public education initiatives, ensuring the project's success and community engagement.The deal was completed with legal assistance from Jennifer Surprenant and Raffael Fiumara, both shareholders of Greenberg Traurig LLP. HydroFleet was advised by Lazard, Inc.For more details, please contact:Leam NelsonChief Business Officer, HydroFleetEmail: info@hydrofleet.comPhone: (833) 493-7635Follow HydroFleet on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTokAbout HydroFleet:HydroFleet is at the forefront of the clean energy revolution, spearheading the transition to hydrogen-powered mobility and adoption of green technology. We equip industries and fleets with an evolving range of streamlined solutions that maximize operational efficiency and profitability. HydroFleet's versatile hydrogen solutions fuel an increasing range of hydrogen applications, making the transition to a sustainable fleet effortless. HydroFleet, Power to make a difference®. Visit www.hydrofleet.com.Contact InformationLeam NelsonChief Business Officerinfo@hydrofleet.com(833) 493-7635Related Videohttps://www.youtube.com/watch?v=K0wBimtWfC8SOURCE: HydroFleet, Inc.Related ImagesHTWO Pooler FacilityHTWO Energy Savannah Station Depictions are Represented for the Planned Pooler, GA, Site Copyright 2025 ACN Newswire via SeaPRwire.com.

HONG KONG, Apr 28, 2025 - (ACN Newswire via SeaPRwire.com) – Hung Fook Tong is pleased to announce its partnership with data-driven healthy meal brand Nutribite to launch Hong Kong’s first personalised meal service that integrates traditional Chinese wellness wisdom with cutting-edge AI technology. It delivers customised nutritional meal plans for customers, offering a healthy version of “two-dish rice" featuring carefully selected fresh ingredients and nutritionally balanced dish combinations. This service elevates the popular “two-dish rice" into a convenient, science-backed and delicious meal option, redefining healthy eating.Since its establishment in 1986, Hung Fook Tong has remained steadfast to its motto “Naturally Made, Wholeheartedly Good”. Based on traditional Chinese herbal wellness wisdom and embracing both tradition and innovation, the company is committed to offering customers wellness soups, herbal teas, and a diverse range of healthy products. As a pioneer in data-driven healthy meals, Nutribite leverages advanced technology to precisely quantify key nutritional components and calorie data of each food item, providing customers with healthy food options. Now powered by DeepSeek's AI technology, it has realised the transformation from data-driven analytics to intelligent, personalised decision-making.The meal service, launched in partnership between Hung Fook Tong and Nutribite, pioneers the integration of AI technology with nutritional science and traditional Chinese wellness wisdom, offering customers a brand new personalised healthy eating experience. Customers can simply enter their personal information (such as age, height and weight), dietary preferences and health needs on the platform. DeepSeek will then use this data to generate personalised healthy meal plans, including Nutribite meal boxes that are precisely curated to meet individual health needs, and a variety of Hung Fook Tong wellness products that are tailored to the customer's physical condition, saving them the hassle of meal planning. Real-time interactive features also allow customers to adjust their dietary recommendations at any time.Hung Fook Tong offers a fully personalised service, from the design of nutritional meals to their precise delivery, making healthy eating a part of everyday life. Currently, customers can place orders through Hung Fook Tong's "JIKA CLUB" mobile app and pick up their meals at its designated stores in Hong Kong. Boasting a vast retail network of over 100 stores, Hung Fook Tong is the largest herbal retailer in Hong Kong in terms of retail network size, with over 50% of its outlets located at MTR stations. This allows customers to conveniently access its wellness products and Nutribite meal pick-up services. From 28 April to 31 May, 2025, customers will enjoy a 10% discount on meals ordered via this service.Dr. Ricky Szeto, CEO and Executive Director of Hung Fook Tong, stated, “As a modern wellness concept food and beverage enterprise, Hung Fook Tong is committed to integrating traditional Chinese herbal wellness wisdom with innovative technology to offer customers high-quality, diverse products and services that meet their various needs for healthy diets. This strategic partnership with Nutribite leverages advanced AI technology to provide customers with a brand-new healthy eating experience, marking a significant breakthrough in the group's digital transformation. Together, we look forward to creating a new blueprint for healthy eating in the market and injecting new momentum into the group's development.”Mr. Wei Qiang, the founder of Nutribite, also expressed enthusiasm about the partnership, stating, “Nutribite has been dedicated to driving innovation in data-driven healthy meal management and developing customised healthy meal solutions catering to various scenarios. We are pleased to partner with Hung Fook Tong to integrate elements of traditional Chinese wellness wisdom into our healthy meal offerings, marking an important step in deepening our presence in the healthy catering market. We look forward to a close collaboration that will create more innovative value to the market and reshape the future of healthy eating.”Click to download images: https://bit.ly/44yMMSGAccess Meal ordering platform (mobile only)  via JIKA CLUB:Apple Store: https://apps.apple.com/hk/app/%E9%B4%BB%E7%A6%8F%E5%A0%82/id509466853?l=en-GBAndroid: https://play.google.com/store/apps/details?id=com.hungfooktong.hft&pcampaignid=web_share    Designated stores for self-pickup: https://bit.ly/3Gp0aPfAbout Hung Fook Tong (Stock Code: 1446)Established in 1986 and listed on the Main Board of The Stock Exchange of Hong Kong Limited in July 2014, Hung Fook Tong is a modern wellness concept food and beverage enterprise, offering a wide range of additive-free healthy food products for more than 35 years. Currently, it has over 100 retail shops in Hong Kong, thus it is the top retailer of Chinese herbal products in Hong Kong in terms of the number of retail shops. To capture the growth potential of the huge consumer market in Mainland China, the Group's long shelf-life drinks and fresh drinks are sold to third party retailers and distributors covering a number of cities in Mainland China.Website: www.hungfooktong.comAbout NutribiteNutribite is an innovative Hong Kong healthy catering brand that combines DeepSeek’s core AI algorithm with a digital nutrition database to create its "AI Healthy Meal" smart catering solution. Each meal box is labelled with key nutritional information, including calories, protein, fat, carbohydrates and dietary fibre, giving consumers complete transparency about what and how much they are eating.Nutribite has developed four unique core pillars of quantitative nutritional science, home-style flavours, AI personalisation, and automated service. Leveraging Japanese flash-freezing technology and its comprehensive cold chain logistics network in Hong Kong, Nutribite ensures the daily delivery of fresh and nutritious meals. With over 70 dishes developed by its team of renowned Asian chefs, Nutribite makes healthy meals no longer bland. Copyright 2025 ACN Newswire via SeaPRwire.com.

- The Hong Kong International Licensing Show (HKILS) and Asian Licensing Conference (ALC) commence today for three days at the Hong Kong Convention and Exhibition Centre- Some 330 exhibitors from around the world, showcasing more than 600 brands and intellectual properties (IPs) will be attending HKILS- ALC features nearly 20 international licensing industry experts to discuss the latest global licensing trends, sustainable licensing models, immersive art and technology applications, and IP innovations- The event features more than 30 panda-themed IPs, with the Beijing Municipal Cultural Heritage Bureau and two Egyptian museums participating for the first time-“Hong Kong Licensing Force” is a new exhibition zone showcasing design and IP projects from multiple Hong Kong universities.HONG KONG, Apr 28, 2025 - (ACN Newswire via SeaPRwire.com) – The 22nd Hong Kong International Licensing Show (HKILS) and the 14th Asian Licensing Conference (ALC), organised by the Hong Kong Trade Development Council (HKTDC), commence today for three days at the Hong Kong Convention and Exhibition Centre. Over 330 exhibitors from around the world are showcasing more than 600 brands and intellectual properties (IPs) at HKILS. At the concurrent ALC, nearly 20 international licensing industry experts will explore key industry topics. Both these events foster cross-sector and cross-industry collaboration, enhance the commercial value of IP, and expand the IP trading ecosystem, reinforcing Hong Kong’s position as a regional IP and licensing trading hub.Margaret Fong, HKTDC Executive Director, said at the opening ceremony: “These two flagship events reflect the continued growth and vitality of the global licensing sector. Thanks to our world-class experience and talents, robust legal protections, proximity to growth markets and a new generation of consumers, Hong Kong is an established IP and licensing trading hub. HKILS provides a vibrant platform for the city’s emerging creative talents who are developing new IPs.”ALC focuses on trending topics, including how classic character and cultural heritage IPs can preserve their original spirit while staying relevant. Ms Fong added that ALC will include the enduring stories of truly iconic and globally appealing characters such as the Peanuts gang and the Smurfs, and explore the potential of these IPs to further develop their reach and appeal in the ever-changing marketplace. The conference will also take a deep dive into the rich cultural heritage of China and Egypt, two of the world’s most historic civilisations, and how such timeless IP create fresh connections and generate new experiences in today’s world.HKILS and ALC welcomed Raistlin Lau, Hong Kong Special Administrative Region’s Acting Secretary for Culture, Sports and Tourism, as the guest of honour at the opening ceremony. Mr Lau remarked: “Brands and Intellectual Property has been proven as the cornerstone of the creative industry. The annual Hong Kong International Licensing Show is the flagship event in Asia that gathers global license sources and brand representatives in Hong Kong to explore infinite business opportunities with licensees, licensing agents and traders. In the three-day fair, among the 330 exhibitors are 43 Hong Kong emerging design companies which will showcase their licensable designs in Hong Kong Pavillion, which is one of the CreateSmart Initiative projects supported by the Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau.”Panda-themed IPs and museums and cultural institutions from the mainland at both eventsHong Kong’s pandas have welcomed local and international visitors, giving the local economy a significant boost. HKILS features over 30 panda-themed IPs, including Ocean Park Hong Kong’s panda family IP, featuring “Ying Ying”, “Le Le”, “Elder Sister”, and “Little Brother”. For the first time, HKILS welcomes the Egyptian Museum Cairo and the National Museum of Egyptian Civilisation.The Mainland China Pavilion features over 30 museums and cultural institutions including Prince Kung’s Palace Museum and 14 prominent museums led by Beijing Municipal Cultural Heritage Bureau, including the Capital Museum, China, Confucian Temple and the Imperial College Museum and Natural History Museum of China, showcasing Beijing's rich historical and cultural resources and continuously enhancing the internationalisation of its cultural and creative museums.“Hong Kong Licensing Force” supports young talentThis year’s HKILS introduces the “Hong Kong Licensing Force”, aimed at nurturing original brands and IPs. The zone features 15 IPs from students at The Hang Seng University of Hong Kong, Hong Kong Baptist University and The Hong Kong Polytechnic University, covering areas such as environmental protection, cultural conservation and social development. Through diverse media applications, including AR and VR experiences, these projects present the innovative thoughts of the new generation.Another initiative supporting local creative design is the Design Licensing and Business (DLAB) Support Scheme, sponsored by the HKSAR Government’s Cultural and the Creative Industries Development Agency (CCIDA) which returns to the Licensing Show with more than 40 local designers.Classic IPs Reveal Strategies for Sustained PopularityFor ALC, Maarten Weck, Executive Vice President, Global Partnerships & Licensing of WildBrain and Tim Erickson, Executive Vice President, Peanuts Worldwide & WildBrain Brands, shared the sophisticated strategies that keep Peanuts popular and loved across generations during Snoopy's 75th Anniversary: The Beagle that Captured Our Hearts. WildBrain is Peanuts IP owner.Mr Weck said: “Brands are global, but executions need to be local. Consumers nowadays want to be surprised by diverse and different offerings, including brand collaborations. We need to think outside the box about which brands could benefit from working with you, and vice versa. That is something consumers really focus on.”ALC hosted a China Opportunity sharing session, focusing on the potential and opportunities within the cultural industry on the mainland. In the China Opportunity (1) - Hong Kong’s Unique Position to Take Chinese Cultural IP Global session were Lichao Zhang, Chairman of Beijing National Library Innovative Cultural Relics Protection Technology and General Manager of Beijing National Library Innovative Cultural Service, Pan Wei, Deputy Director of Beijing Ancient Architecture Museum (Xiannongtan) and Gabriel Kwong, Ocean Park Hong Kong’s Panda IP Creator and Co-Founder of Air World Limited. During the session, the speakers analysed how Hong Kong’s unique role as a “super connector” in creating cultural symbols with both Chinese characteristics and international appeal, facilitating cultural exports. The conference also specially invited Wan Pin Chu, an erhuist and film composer for the Chinese animated blockbuster “Ne Zha ” as speaker.ALC continues over the next two days with more exciting content, including a series of activities to deepen the understanding of ancient Egyptian civilisation and the commercial opportunities behind its IPs. Metavision Global Entertainment CEO Ethan Tang will join attendees tomorrow in the Licensing Academy II - The Future of Storytelling: How Technology Transforms Narrative in Immersive Art to experience VR and AR that bring new entertainment experiences and explore the development process of the VR immersive journey, "Horizon of Khufu".Dr. Ali Abdelhalim Ali, General Director of the Egyptian Museum, and Dr. Nashwa Gaber Mohamed, Deputy Executive Director of Archaeological Affairs at the National Museum of Egyptian Civilisation, will participate in tomorrow’s Tapping into the Timeless Allure of Ancient Egypt: Licensing Opportunities with Museums, focusing on artifacts with potential and successful commercialisation cases, sharing how museums can expand from traditional souvenir shop models into new licensing domains.Fabienne Gilles, Chief Commercial Officer of Peyo Company, and Marie Van Buggenhout, Senior Licensing Distribution Manager, will join tomorrow’s session, How to Mix Fun and Sustainability in a Smurfy Way. Representing the Smurfs, created by Belgian cartoonist Peyo (Pierre Culliford), they will share how the core values of the Smurfs can be harnessed to promote environmental awareness and sustainable practices worldwide through the collaborations with the United Nations.The Hong Kong International Licensing Show and Asian Licensing Conference are held concurrently with five other lifestyle exhibitions organised by the HKTDC, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, and DeLuxe PrintPack Hong Kong, creating opportunities for cross-industry exchange and collaboration.Photo download: https://bit.ly/4lJ8Z6JMargaret Fong, HKTDC Executive Director (second right), Raistlin Lau, Hong Kong SAR Acting Secretary for Culture, Sports and Tourism (second left), and other guests gathered at the opening of the Hong Kong International Licensing Show and Asian Licensing Conference.This year’s Hong Kong International Licensing Show features over 600 brands and licensing projects, bringing together top global licensors and licensing agents.Maarten Weck, Executive Vice President, Global Partnerships & Licensing of WildBrain and Tim Erickson, Executive Vice President, Peanuts Worldwide & WildBrain Brands, shared the strategies that keep Peanuts popular and loved across generations in Snoopy's 75th Anniversary: The Beagle That Captured Our Hearts.ALC featured a China Opportunity session, focusing on the win-win development between China and the world and sharing the potential and opportunities in the cultural industry.This year’s HKILS introduces the “Hong Kong Licensing Force”, a new showcase from the next generation of local talent and featuring innovative thinking in design and IP, with the aim of nurturing original brands and IPs.WebsitesHong Kong International Licensing Show:https://www.hktdc.com/event/hklicensingshow/enAsian Licensing Conference:  https://www.hktdc.com/event/hklicensingshow/en/programme category=all&date=allHKTDC Media Room: http://mediaroom.hktdc.com/enMedia enquiriesFor more information, please contact Raconteur:Molisa LauTel: (852) 6187 7786Email: molisalau@raconteur.hkBetsy TseTel: (852) 9742 7338Email: betsytse@raconteur.hkThe HKTDC's Communications and Public Affairs Department:Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.orgAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.  Copyright 2025 ACN Newswire via SeaPRwire.com.