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(AsiaGameHub) –   SBC Summit Malta 2026 is rolling out AI-centric workshops aimed at providing gaming industry stakeholders with a concrete, practical grasp of how artificial intelligence is influencing operations throughout the sector.

As AI transitions from theoretical potential to real-world use, the gaming industry is growing more focused not on if to adopt AI, but on how to deploy it effectively, ethically, and at scale. The AI workshops at SBC Summit Malta 2026 are crafted to respond to this shift, moving from abstract talks to hands-on practice.

Spanning the event’s two-day conference schedule, the workshops are built around active engagement—attendees dive into real-world scenarios instead of just listening to high-level discussions. Every session aims to help participants experiment with ideas, polish their strategies, and gain insight into how AI is already being used in critical parts of gaming operations.

Though AI’s roots go back to the 1950s, its prevalence has skyrocketed over the last ten years, touching both popular culture and every sphere of business. This trend peaked with the launch of ChatGPT, which gained 100 million users in only two months—making it the fastest-growing consumer software app in history.

Speaking about the choice to expand AI-related content in the conference agenda, SBC’s Senior Conference Producer Natalie Lees said: “The conversation around AI has moved on. The industry is no longer debating whether to adopt it. That question has largely been answered. However, while adoption has accelerated, much of AI’s use across the sector remains relatively basic.”

“At SBC Summit Malta 2026, we want to move beyond surface-level applications and help the industry understand how AI can be used more strategically, efficiently, and at scale, through formats that encourage active participation rather than passive listening.”

“From AI tools to AI embedded in business workflows: How AI is transforming workflows, decision-making, data, and technology” delves into the most effective methods for adopting and rolling out AI across businesses. Guided by an AI specialist, the workshop features live demonstrations that teach attendees how to use AI to streamline workflows, boost customer engagement, and enable data-driven decision-making at scale.

The workshop ‘AI in HR: Empowering Teams, Not Replacing Them’ will examine how HR leaders are successfully integrating AI into their organizations. Experts Rosi Bremec (Independent, Former COO, Game Lounge), JP Xuereb (HR Director, HIT Gaming), Reija Airas (EVP, People, Culture and Communications, Veikkaus), and Christopher Grech Bonett (Founder, R77 Elitetalent) will explore how companies can use AI to enhance team performance while building the trust, communication, and reskilling frameworks needed to help employees adapt to the AI era.

With 88% of digital marketers now using AI in their daily tasks, the technology has become an indispensable part of modern marketing. To help stakeholders navigate this evolving landscape, the conference will offer three targeted AI-Marketing workshops.

• The Future of Casino Search is Vertical
• AI Manipulation: How Machines Are Rewriting the SERPs
• Scaling High Volume Content Operations with AI Automation

Workshops will also focus on preparing for future regulations and how AI can help professionals stay competitive. “How Affiliate Managers Can Use AI to Stay Ahead of the Competition”will explore ways AI can boost speed and efficiency in outreach, performance analysis, and partner optimization, while “AI in Gaming: Shaping the Industry’s First AI Charter” will examine how stakeholders can contribute to building clear, responsible standards aligned with upcoming EU regulations.

SBC Summit Malta 2026 will be held from 28–30 April at the InterContinental Malta, gathering 6,000 industry professionals. The conference agenda will place a strong emphasis on workshops: day one will focus on laying theoretical foundations, while day two is entirely dedicated to hands-on sessions, supported by two workshop rooms running across both days.

Get Your Tickets to SBC Summit Malta

Reserve your spot at SBC Summit Malta with our VIP Event Pass. Priced at €600, you’ll gain access to everything the event has to offer, including three days of networking, conference sessions, and the exhibition.

Interested in an Expo+ Pass? It’s available for €150.

If you are an operator or affiliate, you can apply for a free pass! Operators can request a complimentary pass here. Affiliates can apply for their complimentary passes here.