(AsiaGameHub) – Sportsbook technology provider DATA.BET has incorporated tennis into its offerings for global betting and gaming operators.
This addition aligns with DATA.BET’s broader product development strategy, aiming to enhance player engagement and provide a more consistent betting experience for its operator partners.
Tennis will play a ‘central role’ in DATA.BET’s plans to expand across various sports disciplines, the company states. Headquartered in Cyprus, DATA.BET has traditionally specialized in esports but has been broadening its reach into other verticals.
“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET.
“By expanding our tennis coverage, we enable operators to offer deeper, year-round tennis betting opportunities.”
DATA.BET’s tennis integration has been made possible through a partnership with Infront, an official sports data and content provider. The company emphasizes its commitment to sourcing data from the most trusted sources available.
Diogo Almeida, Head of Sales at Infront Bettor, commented: “Our collaboration with DATA.BET supports our goal of ensuring that the entire betting market has access to official data, reaching as many sportsbooks as possible and allowing their customers to enjoy a high-quality offering, all while being protected by live fast-path official data delivered directly from the umpire’s chair.”
This move comes just one week after DATA.BET launched its entry into predictions via a new platform, following the trend set by several major betting companies such as Flutter Entertainment’s FanDuel and Betfair, DraftKings, and Fanatics.
As previously noted, DATA.BET has been actively expanding into traditional sports verticals over the past year. Its expertise in the dynamic esports sector, combined with its use of AI, forms a key foundation of confidence in its capabilities.
“The number of markets we can offer is almost limitless,” Thomas Donson, the firm’s Head of Trading, told SBC News at ICE earlier this year. “If a customer requests a specific bet, we can deliver it because the underlying data exists. This is no longer a generic product—players need what they want to stay engaged.”
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