PR in the Philippines

Columbus, Ohio, October 31, 2024  – When Ibrahim Jawara started singing and posting original songs on YouTube around November 2016, he had no vision. There was no support or guidance for the future he was reaching for. As a college dropout and minimum wage worker in the harsh city of Columbus, Ohio, the only thing he felt was frustration!

It’s understandable. Most of us know what it’s like to go through our days without plans, watching colleagues seemingly live better lives than us. Frustration is amplified when we’re active on social media, where our peers love to show off. But undeterred, Ibrahim Jawara had a strong belief that he would eventually create something valuable.

That belief was the reason all his videos were imprinted with a simple promise: “Jmusic Singer and Songwriter”! Original songs written from the heart that would serve as therapy for young professionals seeking a path to something more.

Transformation was taking place. Ibrahim Jawara reflected and wrote honestly about topics that most young professionals face. He spoke about his love of music and its ability to bring a broken soul from the depths of despair to the height of jubilation. He found the pieces of his soul that were broken and starving for transformation, though he didn’t know what it was at the time.

Slowly but surely, he found peace and happiness. This was strange, especially since his entire YouTube career for the past seven years had not yielded significant success. He didn’t have a huge following, a mass subscriber base, or even hundreds of likes. Yet, he was proud, happy, excited, and most importantly, he had a vision!

You see, as a YouTube musician, the popular strategy was to cover songs. Since no one was familiar with a new artist like Ibrahim Jawara, the most sensible thing to do would have been to post cover songs of trendy artists to potentially gain mass exposure and a supportive fanbase. However, for those seven to eight years, Ibrahim Jawara found love and purpose.

He loved the written songs he had created. He loved how beautifully he sang those words. The few compliments he did receive supported his suspicion that he was a lyrical and musical genius. In fact, some of the words used by the few strangers who saw and listened to his work were: beautiful, soulful, inspiring, talented, and much more motivating.

Watch one of his more soulful singles, “You Haven’t Been Here” by Ibrahim Jawara

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What does one do when they have something valuable they wish to spread all around the world? Well, Ibrahim Jawara held on tightly to his newfound purpose and dedicated his time to learning and perfecting the skills necessary to bring attention to his God-given gifts. In his new desire to bring attention to his beautiful art, he became well aware and understood the problem most musicians face. But this Godly purpose was too strong for him to just give up.

So, Ibrahim Jawara found blogging, studied marketing, fell into branding, and with luck came a new vision. A vision for a luxurious brand! A brand that stands for transformation. Transformation for culture, for you and me, for the better.

Ibrahim Jawara is now the founder of a music label “” which you can visit at ( )

His vision has expanded. He sees a future where his brand would bring awareness to other individuals, musicians, and brands. Jmusic Singer and Songwriter LLC has services for all types of professionals. For example: online and offline marketing services, blog and press release services, playlisting services for musicians, and above all, a revenue-share model for its newly created clothing brand, the “Spark of J”!

According to Ibrahim Jawara, all around the globe, there exist certain individuals with that certain spark; that if supported in the right way, would bring about transformation for themselves, for you, for me, for culture, for the better. THE MONIKER THE “SPARK OF J”! This is the tagline that belongs to all those with the spirit of transformation.

The brand that Ibrahim Jawara has created has a very luxurious identity. After all, it is a story built on art and taste itself. The brand takes on some bits and pieces of Ibrahim Jawara’s personality to create a fun and witty voice; while at the same time standing for sophistication, timelessness, and elegance in all the things they do for their heroes. Who are their heroes? The “”!