Brand strategist Rande Vick introduces a groundbreaking new approach that combines neuroscience, storytelling, and strategic thinking to help companies stand out and create truly memorable brands.
Los Angeles, California May 1, 2025 – Strategist Rande Vick is making a bold statement in a world filled with “authentic” content and similar designs. His new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, is released today with a strong claim: most branding efforts fail not because they are inherently poor, but because they are easily forgotten.
NeuroBranding utilizes innovative neuroscience and practical brand strategy to present a method that integrates immersive experiences, subconscious cues, and narrative design, resulting in brands that leave a lasting impression on the human brain.
“We are taught to compete for attention,” Vick states. “However, attention is fleeting. Memory drives sales.”
Drawing inspiration from neuroscientists like Dr. Paul Zak and cognitive researchers such as Uri Hasson, NeuroBranding elucidates how trust, immersion, and storytelling can embed your brand into long-term memory, the foundation of genuine loyalty.
Key insights include:
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Why the majority of marketing strategies disregard the actual workings of memory and emotion.
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How to foster subconscious associations through various brand interactions.
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Why effective storytelling goes beyond mere content; it’s a neurobiological phenomenon.
Vick, the founder of Vick Agency in California, has assisted brands across various sectors, from professional services to musical instruments, in achieving distinction through impactful, story-driven strategies. In NeuroBranding, he has formalized this approach into a user-friendly system for business owners, creative professionals, and marketers.
The book is currently available on in both Kindle and paperback versions.
About the Author
Rande Vick is the originator of the NeuroBrand Method and the founder of Vick Agency, a specialized consulting firm that integrates strategy, storytelling, and neuroscience to enable brands to overcome market clutter and establish strong emotional connections. He is a speaker, strategist, and former recording artist with two decades of experience in the branding and creative fields.
Media Contact
Vick Agency
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1015 W Foothill Blvd
Source :Vick Agency