PR in the Philippines

Temecula, California May 19, 2025 – Core Factors, a leader in psychometric innovation, is releasing Type Discovery, a contemporary personality assessment method that uses the well-known four-letter code made popular by Isabel Myers and Katharine Briggs to identify individuals’ psychological types.

Specifically designed for today’s coaching, consulting, and HR experts, Type Discovery offers similar personality type insights but in a more accurate and user-friendly way. It refines how professionals utilize type-based insights in real-world situations, rather than introducing a completely new model.

For professionals using personality types in their work, clarity is crucial. However, many current tools, including traditional Myers and Briggs assessments, use outdated formats that can hinder accuracy and user engagement. Forced-choice questions, a lack of neutral response options, and ambiguous results often necessitate lengthy debriefings or create uncertainty when identifying the best-fit type.

Consequently, practitioners often face a dilemma: stick with a familiar but rigid tool or opt for a modern alternative that remains theoretically consistent. Core Factors developed Type Discovery to bridge this gap, providing an improved way to access the insights expected from personality type assessments.

“Type Discovery gives professionals a clearer perspective on understanding personality,” said Dr. Mark S. Majors, the assessment’s creator. “We’ve kept the effective aspects of the Myers and Briggs framework while incorporating modern measurement practices to enhance clarity and confidence in the results.”

Type Discovery identifies the same 16 personality types as the Myers and Briggs model, which was also used by David Keirsey in his popular book, Please Understand Me. It employs a more flexible and user-friendly approach. The core 52-item instrument, enhanced by the Type Precision Module, uses adaptive questioning to clarify preferences when necessary.

The assessment features Differential Intensity Weighting, a rating system that enables individuals to indicate the strength of their agreement with each item, rather than simply choosing between two options. The inclusion of a neutral response option further improves response accuracy and participant comfort.

The accompanying nine-page Participant Report introduces the type preference model and offers a clear summary of the individual’s type, based on their responses. It is designed to effectively support both individual insight and group discussions.

For individual practitioners, Type Discovery minimizes the ambiguity and guesswork often needed to interpret unclear type reports. It enhances the participant experience and makes debrief sessions more efficient.

At the organizational level, the assessment is easily scalable for leadership programs, team workshops, and coaching initiatives. With improved reliability and a streamlined assessment process, Type Discovery allows talent development teams to make quicker, more informed decisions regarding team dynamics, learning preferences, and leadership potential.

Professionals who depend on the Myers and Briggs framework can now utilize a tool that respects its legacy while adhering to contemporary standards. To see the advantages of Type Discovery, you can download a sample report, request a demo, or apply for a certification on the Core Factors website.

About Core FactorsCore Factors is a leading provider of psychometric assessments and development tools. The company specializes in creating assessments that provide actionable insights into individual strengths, communication tendencies, and . Core Factors’ innovative tools are designed to enhance leadership, collaboration, and personal development in diverse professional environments. With a commitment to empowering individuals and organizations through data-driven insights, Core Factors remains at the forefront of psychometric research and application. For more information, visit the Core Factors website.