PR in the Philippines

London, United Kingdom Jun 13, 2025  – Participants from two NHS Trusts described their AIcoach.chat sessions as “better than most supervision I’ve had in years” and “surprisingly useful and intuitive,” demonstrating how digital innovation is addressing a crucial need for professional development and mental well-being support.

The pilot’s primary success lies in its accessibility and psychological impact, rather than solely focusing on quantitative results:

• Staff members using the platform reported greater clarity in their career direction, improved communication skills, and increased resilience after just one session.
• 90% of users selected coaching topics related to constructive leadership and self-awareness, indicating a strong desire for introspection and personal development.
• Self-assurance and confidence scores increased by 5% after the session, suggesting that users felt more equipped to handle challenges and drive progress in their roles.

One user commented, “Blimey, that was very good! Better than most supervision sessions I’ve had in many years.”

, founder of AIcoach.chat, stated, “We are proud to be piloting ethical, purely non-directive AI coaching with NHS Elect. Our platform provides an affordable sounding board for the many NHS staff who currently lack access to a human coach. AIcoach.chat enables reflection, progress, and personal insight – anytime, anywhere, on their own terms.”

Darren Leech, Director and Executive Coach at NHS Elect, said, “I was initially skeptical about AI coaching. However, after testing the application and conducting our pilot study, we are delighted with the outcomes for frontline staff. As a result, NHS Elect is now expanding the pilot into a multi-session program, incorporating lessons learned to maximize its impact.”

This significant program represents a turning point in how coaching can be delivered within the public sector at scale, affordably, and without sacrificing ethical coaching principles.

Addressing a Pressing Need

Recent UK studies indicate that:

• 74% of UK workers report experiencing significant burnout or overwhelm due to their jobs.
• Nearly 50% of younger workers report feeling uncomfortable discussing pressures or asking for help, fearing potential negative impacts on their careers.
• Traditional coaching often costs £4,000-£5,000 per person annually, making it inaccessible for many early-career professionals.

AIcoach.chat was designed to directly address this issue by offering scalable, accessible, and private support that aligns with the preferences of this generation: on demand, without pressure, and with psychological safety.

Key Features & Benefits

• Reflective Intelligence – Intelligent, human-like questioning intended to stimulate insight, rather than provide answers.
• Mini Breakthroughs – Concise, asynchronous reflections to facilitate daily growth.
• Self-Alignment – Prompts and patterns that assist users in reconnecting with their values, goals, and authentic voice.
• Fully customized to Personal Cadence – On-demand support that adapts to the user’s individual pace, rather than the other way around.
• A Daily Quiet Sparring Partner – A distraction-free environment for thinking, challenging assumptions, and reframing perspectives, rather than reacting impulsively.

https://www.linkedin.com/company/aicoach-chat/