Nearly a year ago, on March 27, 2025, Marvel revealed 27 cast members for Avengers: Doomsday via a tedious five-hour livestream that featured nothing but a set of chairs. Every 15 minutes or so, the camera would shift right, unveiling a new name. Action-packed? Probably not, but Marvel fans still couldn’t talk about anything else all day.
Now, a similar approach is being used for the trailer of Spider-Man: Brand New Day—the fourth Spider-Man film in the MCU and the first directed by Shang-Chi’s Destin Daniel Cretton. Here’s everything you need to know about its unique rollout, including when to expect the full trailer.
In a social media video, Spider-Man star Tom Holland announced that the Brand New Day trailer will be released shot by shot through various fan accounts. As of writing, only four clips have been shared: one of Spider-Man rescuing a civilian (echoing his debut comic’s cover), one of Peter looking distraught and collapsing, one of him running and jumping off a building, and another of him propelled by his webs. “I’m passing this over to the fans,” Holland said. “This is all about community. This is all about being together. Let’s go.”
If you have better things to do than stitch the trailer together bit by bit throughout the day, rest easy— a full trailer is coming. However, it won’t drop until March 18.
The slow, drip-fed reveal hasn’t stopped fans from speculating. Why does Peter collapse in the second clip? Is he infected with something? Does the debut comic reference mean the film will stick closer to comic book canon? The last time we saw Peter, he used magic to make his secret identity truly hidden again—so Brand New Day is a blank slate for him. Because of that, there’s no way to know how the movie will portray him.
At least, not until later today, as fans slowly piece the clips together. If you can’t wait for the full trailer, plenty of fan accounts across all platforms are collecting the shots in one place. The clip timing is inconsistent: the first two were posted 20 minutes apart, but the third took over an hour to arrive. Still, if an unexpected character like the Hulk or the Punisher shows up later today, the wait will have been worth it.