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(AsiaGameHub) -   Chinese police have taken more than 50 individuals into custody during raids targeting groups that transformed abandoned buildings, private residences, and restaurants into makeshift gambling dens. In Guiding County, Guizhou Province, law enforcement officers detained 35 alleged gamblers who had assembled to bet on a fast-paced, high-stakes game favored in underground betting circles, according to Tianyan News, a Chinese media outlet. The group is said to have met at an abandoned structure adjacent to a train station. Investigators noted that the building was selected due to its limited accessibility and multiple entry points. Law enforcement personnel stated they monitored the group gathering at the same spot multiple times while preparing their operation. Guiding County, Guizhou Province, China (Image: Zhangmoon618 [CC BY-SA 3.0]) They described the gambling ring as “closely organized and extremely secretive,” with its leaders “deliberately opting to conduct activities after dark.” On the evening of April 15, multiple police teams raided the building—surrounding the gambling den, blocking all entry and exit points, and forcing open a door to gain access to the site. They discovered a group of gamblers “desperately placing bets” on a card game. No bettors managed to flee, according to police, who also seized cash and gambling equipment at the scene. Law enforcement officials noted that their investigation into the group is still in progress. Illegal Gambling Dens in China: Police Target Underground Betting Rings In the meantime, the Chibi Public Security Bureau announced that police in Chibi, Hubei Province, have dismantled two suspected gambling rings. On April 8, law enforcement officers apprehended more than 10 people caught betting on Texas Hold ’em games at a restaurant close to Chibi North Railway Station. Authorities stated that all suspects admitted to their offenses, and six individuals have been placed in custody. Investigators also seized over 30,000 yuan (approximately $4,400) in cash at the location. In the early morning of April 11, officers from Yujiaqiao Police Station seized a comparable sum of money from a group of alleged gamblers who had gathered to play poker at a private home in Hunan’s Shaziling Community. Authorities noted that the group had met twice before that month to engage in gambling activities. Seven individuals have been arrested, including one suspected ringleader who will face severe charges. All are said to have fully confessed during police interrogations. Police departments across the country have issued public alerts regarding the risks of gambling. All types of betting are prohibited in China. A police spokesperson stated that law enforcement agencies nationwide will continue to step up their crackdowns on gambling. Earlier this month, police in Hangzhou utilized a drone to locate and arrest a group of alleged gamblers caught betting in a public cemetery. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The acquisition of German brand Tipico Group by French industry leader Banijay Entertainment has now been formally finalized. The groundwork for the merger was laid in late 2023, when Banijay – a prominent entertainment and media conglomerate – publicly stated its plan to purchase a 65% share in Tipico from CVC Capital. Since French gaming brand Betclic was already part of Banijay’s portfolio, the company has now also gained control of Tipico and Admiral Austria, accessing a customer base of 6.5 million spread across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire. This establishes Banijay as a key European participant in the sports betting and online gaming sector. The company anticipates that its expanded Banijay Gaming unit will see double-digit revenue growth, with projected synergies of approximately €100 million (£86.7 million) over a medium-term timeframe. This transaction comes on the heels of a recent joint venture with infotainment company RedBird IMI, where the two entities took 50-50 ownership of All3Media, forming a leading global content production giant. On a pro forma basis for 2025, the combination of all assets would have generated revenues of €7.4 billion (£6.4 billion) for Banijay Group, adjusted EBITDA of €1.6 billion, and adjusted free cash flow of €1.2 billion. Internal restructuring includes the following:– Joachim Baca transitions from his previous role as Chief Executive Officer of Tipico Group to Vice-Chairman of the Banijay Gaming Board;– Mate Bacic shifts from CEO of Tipico Austria to CEO of Tipico Group;– Nicolas Béraud, founder and former CEO of Betclic, is named Chairman of the Banijay Gaming Board;– Julien Brun advances from Betclic’s Chief Operating Officer to Betclic’s CEO. Banijay Group holds 65% ownership of Banijay Gaming’s capital, together with CVC and the founders of Tipico and Betclic. This share is set to gradually rise to at least 72% over the coming years. Béraud commented: “Through this integration, Banijay Gaming emerges as a fully scaled European platform, boasting greater diversification and expanded access to large, fully regulated markets. “By combining our shared values, technologies, trading know-how, and customer platforms, we will speed up product innovation, improve our omnichannel services, and provide a more smooth and immersive experience for our players. “Our current focus is on unlocking the full potential of this integration to fuel growth across all our markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Caesars Entertainment revealed this week that it is assuming control of Westgate SuperBook—a decision that caught many familiar with the Las Vegas-based betting operator off guard. Westgate has earned a reputation in Vegas as a “sharp” sportsbook, one of the last independent betting providers in the city. Its acquisition by a giant corporation like Caesars signals the end of an era. “Since opening in 1986, our SuperBook has been a defining part of the Las Vegas sports betting landscape,” said Cami Christensen, President & General Manager of Westgate Las Vegas Resort & Casino, in a press release. Independent Bookmakers Face an Unfriendly Landscape Caesars’ takeover follows Westgate’s unsuccessful attempt to scale its business. The company expanded into eight states before shutting down operations in Arizona, Colorado, Iowa, Maryland, New Jersey, Ohio, Tennessee, and Virginia in 2024. Christensen stated the company is “thrilled to partner with Caesars Sportsbook to take it to the next level, combining decades of history with innovation, scale, and an even more dynamic guest experience.” However, this also feels like an admission that Westgate couldn’t compete with major sports betting firms and casinos. Westgate executives noted the company will continue operating in a similar style, and its famous SuperContest franchise will remain an integral part of the SuperBook experience. Vegas Tourism Decline Adds to Westgate’s Challenges Nevada has at least temporarily fended off the threat of prediction markets, but as online gambling expands into more states, Vegas’s appeal has diminished. Tourist numbers continue to drop. “Operating an independent bookmaker is expensive,” Robert Walker told CasinoBeats. Walker worked as a bookie in Vegas for 35 years, primarily under the MGM group. “Larger casinos are definitely more dominant,” Walker added. “Westgate failed in the US market. This move, while somewhat surprising given Westgate’s history, allows them to operate without the need for higher-priced traders.“ Despite recent struggles, there are signs Sin City will recover, and Caesars may have made a shrewd move in partnering with Westgate. The announcement came amid Texas billionaire Tilman Fertitta‘s ongoing talks to buy Caesars for $18 billion. A New Chapter Ahead Located inside the Westgate Las Vegas Resort & Casino, Westgate SuperBook describes itself as the world’s largest sportsbook. The space spans 30,000 square feet, with over 350 seats, and a massive 220-foot-by-18-foot 4K video wall. It’s designed more like a sports theater than the typical betting kiosks found in many casinos. “The Westgate SuperBook is one of the most recognizable sportsbook destinations in the world, and we are proud to partner with Westgate on the next chapter of its evolution,” said Eric Hession, President of Caesars Digital. “By powering the SuperBook with our sportsbook platform, we’re combining a legendary sportsbook environment with a modern betting menu and added convenience that reflects how sports fans want to wager today.” No financial details have been disclosed for the deal. Caesars suffered losses last quarter, but its digital sector is growing. Rather than invest in prediction markets as online sportsbooks like FanDuel, DraftKings, and Fanatics have done, the company is betting on a Vegas recovery. Time will tell if this is a sharp move. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Carsten Koerl, Chief Executive Officer of sports technology leader Sportradar, has retaliated against claims put forward by two short-selling investment research firms. Two days prior, Muddy Waters and Callisto Research released accusations of unethical business practices by Sportradar. Both firms have also publicly admitted to shorting Sportradar’s stock. The firms claim Sportradar has been actively working with hundreds of unlawful gambling operators, even as it offers integrity oversight services to the legal sector and major sports bodies such as FIFA and UEFA. Following these allegations, Sportradar’s shares on the New York Nasdaq fell by 23%. Since both Muddy Waters and Callisto had shorted the stock—meaning they bet its value would decline—it’s probable the pair profited from this drop. Sportradar moved swiftly to address the claims, and its CEO has since intensified his pushback. “I take this as a personal attack considering my position and responsibility I have for investors, clients, partners and employees,” Koerl wrote on LinkedIn. He added that “it is alarming to see so many false, misleading and defamatory statements about myself and the business designed to manipulate our stock price for the benefit of short sellers”. Sportradar addresses the disruptive allegations Koerl has grounds for calling the short sellers’ claims a personal attack. The accusations against Sportradar included pointed claims about Koerl personally, like assertions that the German executive has connections to Russian oligarchs. “I believe these were thrown in to promote controversy and take advantage of the current news cycle,” Koerl said. The CEO further noted that he was once a shareholder in Russian betting company Liga Stavok, but he sold those shares “when it no longer felt right to invest in an entity seen as linked to a geopolitical conflict”. Established in 2001 with significant funding from Koerl, Sportradar spent the next 25 years becoming one of the globe’s largest players in the sports tech and data gathering industry. Sportradar went public on the New York Nasdaq in September 2021 through an initial public offering (IPO), which valued the company at $8 billion (£5.9 billion at 2026 exchange rates). Today, its market capitalization is approximately $4 billion, with its share price falling from around $17 per share on April 21 to $12.90 as of this writing. The company boasts a wide-ranging client list that includes the previously mentioned FIFA and UEFA, along with major leagues like the National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB), NASCAR, and the Ultimate Fighting Championship (UFC), to highlight a few key partners. A large portion of its revenue comes from collecting data from these leagues and sharing it with sports betting and media partners. Prominent bookmaker clients include FanDuel (owned by Flutter Entertainment), DraftKings, and William Hill (owned by Evoke). Last year, Sportradar greatly expanded its international sports data rights coverage by acquiring IMG Arena from Endeavor Group Holdings. It also plans to enter the iGaming and predictions sectors in 2026, and last month launched a dedicated division focused on iGaming. While integrity services are still an important part of Sportradar’s operations, they are far less prominent than its betting technology arm. In its FY25 financial results, the company reported total group revenue of nearly $1.3 billion, with $1 billion coming from its Betting Technology and Solutions segment, versus just $8.9 million from the Sports Performance and Integrity Services division. Even so, the accusations against the company and its founder/CEO could affect not only its integrity services but also its partnerships with major licensed operators—many of which have spoken out about the risks that illegal gambling poses to their businesses. “There are numerous allegations in these reports that are either entirely false, poorly researched, deliberately taken out of context, or, at best, repackaging the same tired stories we have heard for years,” Koerl asserted. Koerl further stated that Sportradar ‘will address the allegations in due course with the appropriate facts’, and concluded by saying: “I am confident that Sportradar will continue to lead the industry with the support of our partners and incredible global team.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The sportsbook brand 3et, owned by Eurasia Sports, has obtained a bookmaker's licence from the Irish Revenue Commissioners (IRC), gaining access to the market. With its parent company headquartered in Guernsey, the sportsbook has stated its strategy is to target bettors who prioritize value, moving away from the mainstream audience that is heavily focused on promotions. This approach is founded on providing more competitive odds, increased betting limits, and a reduced number of gamified elements. The style is comparable to an exchange or predictions platform, aiming to cultivate an experience for "professional bettors" that contrasts with the entertainment-centric model common among many large European operators. For its initial launch in Ireland, the focus will be on core markets with high liquidity, such as major US sports and elite football, featuring pricing centered on 1X2, Asian handicaps, and totals. “Irish bettors are knowledgeable about sports and value, and a significant number are searching for a sportsbook that delivers competitive odds and substantial limits, free from distractions,” commented Micheál Deasy, Marketing Manager at 3et. “This is the area where we feel 3et differentiates itself.” Opportunity in a tough regulatory environment? While European regulations become stricter, smaller operators employing sharp pricing strategies are pursuing licences in markets that are newly structured or in transition, particularly the UK and Ireland. This trend is illustrated by Bet St. George's entry into the UK, while Fitzwilliam Sports recently entered the online sports betting arena in both the UK and Ireland via a partnership with EveryMatrix. Additionally, Welsh operator DragonBet received a Remote Bookmaker’s Licence to extend its operations into Ireland this past January. The current Irish system, managed by the Revenue Commissioners under older laws, is being phased out in favor of a new framework supervised by the Gambling Regulatory Authority of Ireland (GRAI), which was created by the Gambling Regulation Act 2024. Current licences will stay effective throughout this transition period, offering a chance for new market entrants to build a presence before the new system is fully implemented. These new companies might still allocate funds for international growth, even in the face of widespread tax increases. The rise of these smaller operators counters predictions that European markets might undergo significant ownership and structural changes as larger corporations attempt to consolidate market share. Such theories have been supported by developments like Banijay's purchase of Tipico, Bally's Intralot's proposed offer for evoke, and discussions of merger and acquisition activity involving Entain, the owner of Ladbrokes Coral. Another potential shift is Ireland's growing importance as a betting market. As UK taxes are set to rise significantly starting in April 2026, Ireland's relatively lower-tax environment could become more appealing to companies focused on Western Europe, acting as a counterbalance to the high-tax UK sector. 3et’s future moves Eurasia Sports' 3et has indicated intentions for a wider, multi-market expansion in 2027, with its entry into Ireland serving as a real-world trial for its competitive-odds, high-limit strategy within a fully regulated and competitive European setting. The brand is not a recent creation. 3et was originally introduced in 2015 as an exclusive, invitation-only platform for corporate clients and betting agents, only becoming available to the general public in 2023. It holds licences from the Alderney Gambling Control Commission, based in its home jurisdiction of Guernsey. It represents another brand for the industry to monitor in Europe, as the sector navigates a flood of regulatory updates and shifting consumer demands. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Svenska Spel experienced a robust trading quarter, with its online division's expansion and the steady performance of its Lotto and Oddset brands contributing to a 2% rise in the Swedish group's overall net gaming revenue (NGR). In its interim results for January–March 2026, Svenska Spel reported that NGR reached SEK 1.88bn (£150.4m) for the quarter, an increase of SEK 30m compared to the same period last year. Svenska Spel's total operating profit for Q1 2026 stood at SEK 659m, marking an increase of SEK 25m, approximately 4%. Sports and casino drive Q1 growth The operator saw its most significant growth in the Sports and Casino segments, with NGR for these divisions up by 3%. While the Oddset brand was the primary driver of this growth, Svenska Spel also highlighted the positive impact of the Winter Olympics on betting volume, noting increased customer activity and higher average bets per customer. Anna Johnson, President and Chief Executive Officer of Svenska Spel, commented: “We have high ambitions for 2026, and one of our priorities is sustainable growth with a focus on our strong products. It is therefore positive that the year begins with growth in line with the market, with the product brands as the driving force.” Sports betting was not the only area to show growth during the quarter. Svenska Spel also reported an increase in both activity and player volume for its casino and lottery games division. This translated to a 2% increase in NGR for the Luck Division, indicating a favorable outcome for Svenska Spel in Q1. The boost in performance was also evident across Svenska Spel's Lotto brand. However, this was somewhat tempered by jackpot levels not reaching the same heights as the previous year. During the trading quarter, operating margins also improved, rising from 34% to 35%. It is worth noting that achieving organic growth in mature, highly regulated markets like Sweden presents a considerable challenge. Svenska Spel has managed to achieve this modest growth by maintaining relatively flat overall costs as its NGR continues to increase. This growth is a notable achievement for a Swedish company in the gambling industry, especially when contrasted with revenue declines reported by several other Stockholm-listed companies, including Betsson, Evolution, and Kambi, in their recent financial results. As the Swedish operator continues to channel its revenue through its digital channels, which now represent 67% of total revenue, it is clear that Svenska Spel has moved beyond the initial heavy investment phase of its digital transformation and is now focused on optimizing growth. Land-based operations face challenges Conversely, Svenska Spel's land-based operations did not experience the same positive trends as its online counterparts, with its Vegas division facing a significant decline in Q1 2026. With a 17% decrease in NGR compared to the previous year, Svenska Spel has already implemented cost-saving measures to counteract the trend of players increasingly opting for online gaming. While the initial NGR declines may raise concerns, they are not entirely unexpected. Svenska Spel has been managing the reduction of its physical presence in Sweden for some time, as evidenced by the closure of its Casino Cosmopol properties. Following the closure of its final property in April 2025, Svenska Spel stated: “Casino Cosmopol has had declining profitability and visitor numbers for several years, as more and more people choose to play casino online. To limit losses, the casino in Sundsvall was closed in 2020, in February 2024 the casinos in Gothenburg and Malmö were closed and now Stockholm has also closed.” It is anticipated that Svenska Spel will continue its strategic shift away from retail and towards online operations, prioritizing "profitable business partners" in 2026 and beyond. Channelisation remains a key concern Eight years after Sweden introduced gambling regulations, the market continues to grapple with the persistent presence of unlicensed operators, particularly in the online casino sector. In its interim report, Svenska Spel highlighted that channelisation remains a "central issue" for the market's development, especially in a context of "tough competition" within the regulated market. With 134,500 players registered via Spelpaus, a "clear increase" from the previous year, the Swedish operator indicated that responsible gambling will continue to be a significant priority for the broader industry. In addition to responsible gambling, developments in Finland have also been identified as a potential influence on the Swedish market's trajectory. The interim report noted: “In Finland, the licensing process has now begun ahead of the upcoming reregulation of the gambling market, and applications for licenses under the new Gambling Act could be submitted from March 2026. This marks a clear step from political direction to actual market opening and is expected to gradually affect competition in the Nordic countries in the coming years. Overall, developments indicate that the gaming industry will increasingly be characterised by the ability to put decisions into practice, clearer regulation and intensified competition in already mature markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Nicholas Emiliou, a Cypriot diplomat serving as Advocate General (AG) of the Court of Justice of the European Union (CJEU), has issued what amounts to another EU legal position opposing Malta’s Bill 55. Delivering his second opinion on a Bill 55-related case in the span of two months, Emiliou primarily referenced a request from an Austrian court for a preliminary ruling to assess if the provision of the Maltese Gambling Act known as Bill 55 aligns with EU law. In response to this submission, Emiliou ruled that the Austrian court’s request is inadmissible. The court’s request is tied to one of multiple ongoing legal disputes across Austrian and German courts, which are examining restitution claims from players who lost money to Malta-based, Maltese-licensed operators that either lacked licences in Austria or Germany at the time of the transactions, or still do not hold valid licences in those countries. Even so, Emiliou did not hold back in his criticism of Bill 55, the common name for Article 56A of Malta’s Gambling Act. Passed into law in 2023, Bill 55 is largely designed to shield betting and gaming firms holding Maltese licences from court judgments issued outside of Malta. Emiliou declared that national measures like Bill 55 are “manifestly incompatible with the rules governing the recognition and enforcement of judgments” from Brussels. He added that rulings concerning player restrictions against Maltese online gambling operators, issued by any EU member state, must be “recognised and enforced in all other member states, including Malta”. Opinions from ECJ Advocates General are not legally binding, and are only intended to provide guidance for ongoing legal debates and proceedings. Even so, they can carry significant weight independently, particularly given the high number of ongoing legal disputes between Maltese courts and those of other EU member states at present. Thomas Bugeja, Partner at Fenech & Fenech Advocates, a Valetta-headquartered law firm, wrote on LinkedIn that “these observations will no doubt form part of the wider legal debate around Article 56A”. Malta left on the defensive When considering the wider context, the outlook is unfavorable for Malta’s protectionist policies for its gambling market, which was dealt a major blow just last week. On 16 April, a preliminary ECJ ruling – which, unlike an AG opinion, is legally binding – stated that EU law does not bar member states from banning online gambling services operated by entities based in other member states. This ruling undermined the argument put forward by Maltese legal authorities that the operations of Malta Gambling Authority (MGA) licence-holding companies in other EU nations were protected under the EU’s freedom of trade standards. Reinforcing this point in his statement yesterday, AG Emiliou asserted that “other member states are entitled to apply their respective gambling laws to operators licensed in Malta”. He added that “situations are bound to arise in which the services provided by a gaming operator holding a Maltese licence are unlawful in a Member State while being lawful under Maltese law”. Commenting on LinkedIn, Dr. Jeanella Grech, a Lawyer Linguist at the CJEU, summarised Emiliou’s opinion as being “that there is no mutual recognition of gaming licenses in EU law and, hence, a Maltese gaming license is in principle valid only in Malta”. Malta’s iGaming sector is of enormous economic importance to the Mediterranean island nation. The online gaming industry, regulated by the MGA, makes up roughly one-tenth of the country’s annual GDP. Two core factors have underpinned the sector’s success: the country’s 5% tax rate for iGaming firms, and the long-held belief that an MGA licence and the regulatory standards it represents allow holders to operate internationally, both within the EU and in other global markets. Legal challenges from Austria and Germany, combined with recent CJEU rulings and AG opinions, are calling this long-held belief into question, and could ultimately threaten Malta’s status as one of the world’s leading iGaming hubs. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Sports sponsorship activity in the global betting and gaming industry never stops. Just this week alone, several major new deals have been announced that will reach millions of sports fans across the world. This edition of Sponsor Spotlight takes a closer look at Polymarket’s latest breakthrough in Europe, heads to the races with Betway and CopyBet, follows SOFTSWISS as it speeds ahead, and covers the game-changing home run partnership from Caesars. S.S. Lazio teams up with Polymarket Following Polymarket’s recent partnership with the North American business arm of LALIGA, we predicted that the path to Europe for prediction market platforms could be more open than it initially looked. This latest deal has now confirmed that prediction. Italian football giant S.S. Lazio will feature the Polymarket logo on the front of its match kits, and the arrangement will run for the next two years. This move highlights the extremely complex regulatory landscape of the prediction market sector. Italy bans gambling sponsorship in sports, so Polymarket has been named the club’s official fan intelligence and digital insight partner – a strategy that could prove very valuable for its future expansion across Europe. Betway steps into mainline jockey role UK horse racing has seen better days. Recent years have been marked by fluctuating audience numbers, ongoing campaigns against tax increases, and multiple operators pulling their sponsorship support. However, a revival may now be on the horizon, with Betway as the latest operator stepping in to support the sport. The online sportsbook just announced it will sponsor 16 total races across Newmarket, Haydock Park and Market Rasen. Even more importantly, the Super Group-owned brand will serve as the main partner of The Jockey Club for the full 2026 racing season. Could this be a sign that the tide is turning for the better for UK horse racing? CopyBet gallops into new racetrack partnership Offering another much-needed lifeline to horse racing, CopyBet has joined the space as the official partner of Worcester Racecourse for this year’s National Hunt summer season. Already a prominent supporter of this beloved British sport, this new partnership builds on CopyBet’s existing commercial footprint, which already includes racing sponsorship deals across Carlisle, Exeter, Haydock, Huntington, and Kempton. Judging by the company’s growing racing sponsorship portfolio, it is safe to say CopyBet is here to stay, at least for now. Are bookmakers already returning to racing? Betway and CopyBet pen fresh sponsorships SOFTSWISS keeps renowned driver at the wheel Online gaming technology firm SOFTSWISS has announced the extension of its contract with Brazilian F1 legend Rubens Barrichello, who will continue serving as the company’s Non-Executive Director for Latin America for a third consecutive year. A multiple Grand Prix winner, Barrichello is no stranger to high speeds and sharp turns – metaphors that fit perfectly with the fast-paced iGaming industry, both when it comes to innovation and regulatory change. This comparison rings especially true for Barrichello’s home market of Brazil, where the regulatory landscape for the gambling sector seems to shift dramatically every few days. SOFTSWISS gears up for another year with F1 legend Caesars hits home run with MLB Caesars Entertainment has secured the highly-coveted imagery rights for the entire roster of Major League Baseball (MLB) players, in a deal brokered through the commercial arm of MLB Players Inc. As a result, both Caesars Sportsbook and the US branch of William Hill are now the official sportsbook partners of MLB Players across all their online and retail operations. This means both platforms can integrate MLB player imagery into their gaming offerings for the entirety of the 2026 MLB season, allowing them to connect with a domestic US MLB fanbase that totals more than 170 million people. MLBPA signs new licensing deal with Caesars Entertainment Spotlight rankings: Which deals stand out? Betway/The Jockey ClubFor this edition’s rankings, we’ve ordered our list based on broader political and regulatory context. Under this framework, the policy debates surrounding UK horse racing are not only closest to home for the SBC News team, but have also been the most dynamic in recent times.That’s why we’ve placed our horse racing deals at the top of our selection today, leading with Betway – an order that holds no particular significance outside of alphabetical sorting. CopyBet/Worcester RacecourseAs promised, CopyBet comes next on our list. As we noted earlier, the regulatory landscape for UK horse racing has seen its fair share of ups and downs over the past few months, a reality regular SBC News readers are already very familiar with. S.S. Lazio/PolymarketContinuing the theme of regulatory tension, most of Europe has taken a hostile stance against prediction markets and what they claim to represent. Regulators argue that these platforms count as gambling, while platforms like Polymarket claim they are a completely separate service – as seen in its role as digital insight partner for S.S. Lazio.Will challenging Europe’s status quo in this direct way prove a successful strategy to change long-held perceptions of prediction markets? Only time will tell, but the fact remains: cracks in existing barriers have already started to show. SOFTSWISS/Rubens BarrichelloAs the next entry in our selection, this deal is no less tied up in shifting political and regulatory change than any other on our list. Barrichello may have swapped the steering wheel of an F1 car for a tablet, but he still navigates constant change much like he did on the track, as he works to stay up to date on the new gambling policies coming out of Brazil’s Parliament on a daily basis. Caesars/MLBLast but not least on our list is the partnership between Caesars and MLB. While it is less tied up in active political and regulatory debate, this partnership still earned its spot on our list thanks to the outsized importance MLB holds for the US sports industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Jake Pollard Jake Pollard reports that the UK giant’s entry is poised to stimulate marketing and heighten competition within the mature French sector… just in time for the World Cup. Bet365 is set to launch in France imminently, following the receipt of its online sports betting license. The approval was granted after a scheduled session by the Autorité Nationale des Jeux (ANJ) last Thursday, with the official announcement following yesterday morning. The news of Bet365’s expansion into France was first reported by SBC-Gaming&Co last October, with the UK operator filing its license application through its subsidiary, Hillside (New Media Malta) Plc, in January. This development allows Bet365 to begin marketing to French consumers ahead of the World Cup, meeting the internal deadline the company had set for its 2026 launch. Its entry represents a significant shift for the French online sports betting (OSB) industry, as it marks the first time in years that a new operator with the financial resources and brand equity to challenge established leaders like Betclic, Winamax, and Unibet has entered the market. Furthermore, with PMU introducing its new PMU Play app—which emphasizes converting horse racing bettors into sports punters—competition in this sector is expected to intensify. Although OSB is not PMU’s primary focus, the company informed G&Co that it intends to make online poker and sports betting central components of its digital strategy. Previously, Bet365 had opted against entering the French market. However, as the group has grown across Europe, Australia, and more recently the US, France has increasingly become a strategic priority. As SBC-G&Co noted in October, the firm’s “financial firepower provides it with the luxury of time to promote its offerings and absorb initial losses, a strategy it successfully employed during its expansion into Australia and the US, where it is now live in 14 states.” France refreshes Euro ambitions Corporately, a French launch extends Bet365’s growth trajectory and increases its footprint in another major regulated market, potentially setting the stage for a future sale. Bet365 reported a 9% year-on-year revenue increase to £4bn for the 12 months ending March 2025, bolstered by a 5% rise in sports betting and a 25% surge in online casino revenue. Nevertheless, pre-tax profits fell by 41% to £349m for the 2024/25 period, while operating profits dropped 40% to £218m, driven by costs rising from £687m to £896.5m due to expansion into new regulated territories. The company’s arrival is expected to drive up media inventory costs. With affiliates prepared to launch promotional campaigns, a surge in marketing activity is anticipated in the coming weeks. As a globally recognized betting brand, Bet365 already enjoys strong awareness among French bettors despite its previous absence. Additionally, its global UEFA Champions League sponsorship runs through 2027; the new license will allow the brand to advertise directly in French stadiums during UCL matches, replacing the "Follow Scores" branding used previously. France remains a mature, highly regulated, and heavily taxed market, where OSB serves as the primary growth driver in the absence of regulated online casino gaming. Following the announcement, industry insiders told SBC-G&Co that while they are not thrilled about the arrival of such a formidable competitor, they acknowledge that increased competition typically drives operational improvements and better product development. Natives ready to battle Nicolas Béraud – Betclic At the time, Nicolas Béraud, founder and president of Betclic (Banijay Group), told Les Echos that Bet365 possesses a “powerful brand” capable of impacting all operators. However, he noted that its “traditional English model, which focuses on technical bets favored by sophisticated players,” differs from Betclic’s approach, which he believes is “better suited to the French market.” Béraud also pointed out that while one of Bet365’s core strengths is its vast array of betting options, the strictly “regulated and limited offer” in France will restrict its ability to differentiate itself. He added that the country’s 85% Return to Player (RTP) requirement prevents the operator from utilizing its typical “best price,” low-margin model. Nevertheless, Béraud conceded that if the UK firm invests “millions of euros in marketing—which they have the resources to do—it will inevitably impact existing legal French operators.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.