PR in the Philippines

HONG KONG, March 20, 2026 - (ACN Newswire via SeaPRwire.com) – Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse successfully concluded at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier annual e-commerce and brand marketing events drew a vibrant crowd of more than 1,700 industry professionals from 22 countries and regions, who gathered in Hong Kong to navigate the ever-evolving marketing landscape and redefine the blueprint for business growth.Driving brand evolution through innovationWelcoming delegates to the conferences, Sophia Chong, Executive Director of the HKTDC, said: "Rapid advances in digital technologies are allowing e-commerce to reshape the market landscape, transforming how businesses reach consumers, transact and scale. From AI-driven personalisation to social commerce, the pace of change is unprecedented, and with this change comes significant opportunity. The theme for this year’s events, "Generate New Growth", challenges us to seize these opportunities by exploring how fresh ideas, new technologies and bold strategies can power the next wave of momentum."E-commerce experts unpack the latest AI trendsThis year’s MarketingPulse and eTailingPulse staged 30 thematic sessions, with a comprehensive agenda exploring topics including "Growth leaders", "E-commerce new horizons", "Cutting edge marketing dynamics/new market potential", " Social media best practices", the "Meet the celebrity dialogue series”, and "PR disasters and opportunities", complemented by a series of digital marketing and e-commerce workshops. More than 85 esteemed e-commerce pioneers, brand leaders, marketing experts and innovative entrepreneurs from around the globe were invited to dissect the latest e-commerce innovations, global marketing trends and consumer opportunities, exploring how to cultivate new growth in a rapidly shifting marketing ecosystem.When discussing the development and outlook for e-commerce, multiple industry experts at the conferences highlighted the importance of artificial intelligence (AI) applications and its latest trends. Terry Li, Vertical General Manager of Smart Retail, Tencent, noted that “AI is redefining digital commerce, and integrating AI into enterprise architecture properly is key to success. It will not destroy creativity; instead, it can inspire creativity and enable personalised customer experiences.” Bruce Pan, Cross-border Industry Operations Manager of TikTok Shop US, added that the real competitive edge will lie not in generating more content faster, but in combining creative direction, understanding the competitive edges of products and emotional storytelling.Quick commerce charts a new course for e-commerceToday's consumers have an insatiable appetite for convenience and personalisation, compelling brands to accelerate the transformation of their e-marketing strategies. Precision data and AI are fundamentally rewiring consumer experiences. Patrick Zhang, Senior BD Manager of Amazon Global Selling, pointed out that the next phase of globalisation will be defined by how quickly and accurately brands can understand local consumer needs and translate data insights into high-quality growth. Yatong Qiu, Vice President of Taobao & Tmall Group, Alibaba, highlighted how brands and merchants can deploy agile merchandising strategies, real-time digital marketing and speed-oriented approaches to upgrade supply chains and streamline order fulfilment, catering to the modern consumer's desire for "everything, instantly". And the "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies" session explored tactics for entering the ASEAN market. Speakers including Luca Barni, SVP, Commercial at Lazada Group, shared battle-tested experiences, providing a practical compass for enterprises eyeing ASEAN e-tailing expansion.Visionary insights from distinguished brand leadersAs the consumer market pivots towards experience-driven models, "taste" and "perception" have become the ultimate battlegrounds for brand competitiveness. Brands are no longer merely delivering product value; they are curating a lifestyle. The "Growth leaders" series at MarketingPulse was inaugurated by Pauline Brown, former Chairman of LVMH North America, who delivered a presentation address on “Aesthetic Intelligence”, illustrating how sensory management and design thinking can elevate brand value and customer experience. “Economic inequality, environmental threats, and the rise of AI make the pursuit of aesthetic intelligence more important than ever,” Ms Brown said. “While AI enhances efficiency, consumers care about brands creating authentic sensory pleasure. Only people can truly convey a clear, well-articulated vision that resonates with customers.”Haijun Wang, Founder, Chief Executive Officer & Chief Experience Officer of Atour Lifestyle Holdings, shared his philosophy on weaving lifestyle experiences into hotel and lifestyle brand management. By extending the "accommodation experience" into new retail, he demonstrated how to forge brand identity through lifestyle sensibilities and customer resonance. Mr Wang believes that when both service and space strike an emotional chord, the resulting customer loyalty offers an enduring competitive edge. "In the experience economy, emotional value and authentic customer advocacy are becoming more important, making experience not only a point of differentiation, but also a source of sustainable brand growth and long-term development potential,” he said.As younger generations emerge as the dominant consumer force, the dynamic between brands and youth demographics is being entirely redefined. JinHee Lee, Chief Operating Officer of South Korea's Olive Young, shared the brand's triumphant journey from local flagship to a global powerhouse. He showcased how this Korean beauty titan leverages seamless omnichannel operations and data-driven marketing strategies, using technology as a compass to build international competitiveness. “In order for a beauty brand to go global, it’s essential to develop a marketing platform that combines digital promotion and offline data,” he explained. “By integrating physical stores with online apps, we have built a seamless omnichannel ecosystem that continuously adapts to our customers’ lifestyles and needs. providing real time updates on product stock and promotions.”Crafting an immersive and unforgettable shopping experience to amplify marketing efficacy and fortify long-term brand influence has always been the golden rule for major international brands. Krzysztof Andrzej Kowal, Global Retail Design Director at YSL Beauty, L'Oréal Luxe, took the stage in the session "The Poetics of Branding: Weaving Story, Design, and Emotion into Iconic Narratives". He shared how to transform physical retail spaces into the ultimate storytelling canvas through the alchemy of "Design × Story × Emotion". He said that to build emotional connections with customers, “physical stores should transcend showcase roles to become temples of experience and content factories that generate authentic and multi-sensory moments. By blending current trends like Y2K and nostalgia, we build up our persona based on new trends while maintaining our brand culture. At the same time, we maintain a cohesive global identity while adapting to local cultures.”Creative social content ignites brand resonanceIn an era saturated with content and dictated by algorithms, brands and creators must rebuild emotional bridges through authenticity and the power of storytelling. This year's conferences approached the subject through the lenses of film, television, social media and content creation, exploring how culturally resonant content can captivate audiences and amplify brand value.Actor and "Threads Admin" Ng Siu-hin joined forces with Kenie Kwok, Creative Strategy Lead at Meta, in the dialogue "Threads for Consumer and Audience Engagement", comprehensively decoding the "traffic matrix" for the platform. Continuing the creative thread, the "Meet the celebrity dialogue series” invited actor and singer-songwriter Louis Cheung to share his creative odyssey and breakthrough moments. Spanning music to on-screen performances, Louis underscored the importance of staying true to one's original aspirations and authentic expression, inspiring brands and creators to co-create content with genuine warmth. Meanwhile, content creator and MUSE TV founder Mayao shared his ingenious use of disruptive social media promotional tactics to market music and content, leaving an indelible mark on the public consciousness.As AI permeates every aspect of the marketing and design sectors, creative thinking faces an unprecedented paradigm shift. Award-winning creative minds, including Stephen Rogers, Group Creative Director at Droga5 from Ireland, explored this dynamic in the session "Creativity & AI: Human vs Artificial Mind". The speakers revealed that human imagination and intelligent technology are engaged in a symbiotic dance rather than a zero-sum game, with industry pioneers sharing how to masterfully navigate the shifting boundaries between human intuition and AI.Practical insights and business matchmaking foster cross-sector synergyBeyond the main forums and InnoTalks series, the events introduced a new feature, “e-Commerce Connect”, that brought together nearly 30 local and international exhibitors to showcase the latest one-stop e-commerce solutions. A series of digital marketing and e-tailing workshops was also held, at which industry experts imparted strategies for AI integration, cross-border market navigation, and brand influence elevation, arming participating brands with actionable intelligence. The organiser curated multiple networking events and arranged more than 170 one-on-one business matchmaking sessions for attendees and exhibitors. In addition, singer James Ng graced the event with a live performance during the conferences’ Happy Hour session.Widespread industry support drives sector advancementThis year's MarketingPulse and eTailingPulse received robust support from numerous organisations and industry bodies, including the Association of Accredited Advertising Agencies of Hong Kong (HK4As), the Hong Kong Internet & Ecommerce Association, the Hong Kong Federation of E-Commerce (HKFEC), the Hong Kong Live E-Commerce Association, the Hong Kong Public Relations Professionals’ Association, IAB Hong Kong and PRHK, providing attendees with invaluable market intelligence and unique perspectives.Forum highlights available via Video on Demand for one monthThe Video on Demand pass for MarketingPulse and eTailingPulse is available from today, 20 March, until 19 April. Industry professionals are encouraged to leverage the platform's versatile features during this period to revisit the wealth of insights shared across the events.Related websites- MarketingPulse website: https://marketingpulse.hktdc.com/conference/mp/en- eTailingPulse website: https://etailingpulse.hktdc.com/conference/etp/en- Hong Kong International Film & TV Market (FILMART) and EntertainmentPulse:https://hkfilmart.hktdc.com/conference/hkfilmart/enPhoto download: https://bit.ly/4sVaOAgHKTDC Executive Director Sophia Chong delivered the welcome remarks. She said the theme for this year’s events, "Generate New Growth", challenged us to seize these opportunities by exploring how fresh ideas, new technologies and bold strategies can power the next wave of momentumMarketingPulse and eTailingPulse attracted more than 1,700 industry professionals from 22 countries and regionsPauline Brown (right), former Chairman of LVMH North America and author of Aesthetic Intelligence, illustrated how sensory management and design thinking can elevate brand value and the customer experienceHaijun Wang, Founder, Chief Executive Officer & Chief Experience Officer of Atour Lifestyle Holdings, shared how to seamlessly weave cultural aesthetics into the management of hotel and lifestyle brandsJinHee Lee, Chief Operating Officer of Olive Young, showcased how Korean beauty leverages agile operations and trend curation, using technology to build international competitivenessKrzysztof Andrzej Kowal, Global Retail Design Director at YSL Beauty, L'Oréal Luxe, highlighted how to craft an immersive and unforgettable shopping experienceJohn Deschner (right), Head of Brand at Maximum Effort, shared how to masterfully repackage negative reactions into creative and heartwarming brand storiesMarketingPulse and eTailingPulse introduced a new feature, “e-Commerce Connect”, bringing together close to 30 local and international exhibitors to showcase the latest one-stop e-commerce solutionsMedia enquiriesFor enquiries, please contact:Raconteur PR Agency:Betsy TseTel: (852)  9742 7338Email: betsytse@raconteur.hkMolisa LauTel: (852)  6187 7786Email: molisalau@raconteur.hkHKTDC Communication and Public Affairs Department:Clayton LauwTel: (852) 2584 4472Email: clayton.y.lauw@hktdc.orgHKTDC Newsroom: http://mediaroom.hktdc.com/enAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

HONG KONG, Mar 20, 2026 - (ACN Newswire via SeaPRwire.com) - Recently, the robot sector has garnered increasing attention, with humanoid robots and embodied AI becoming a primary focus in the capital markets. As a leading enterprise in this field, Unitree Robotics has gradually become a key benchmark for the market’s pricing of the robotics industry due to its technological progress, product iterations, brand popularity, and capitalization process. In this context, Shoucheng Holdings (0697.HK) is being increasingly viewed by the market as a "Unitree Robotics concept stock" supported by industrial logic, owing to its investment in Unitree and its continuous layout across the robotics industry chain.It is worth noting that Shoucheng Holdings participates as more than just a financial investor. In fact, as a platform-based enterprise, Shoucheng Holdings possesses multiple capabilities, including industrial investment, scenario resources, operational expertise, and ecological synergy. Its relationship with Unitree Robotics extends beyond the capital level and may expand into scenario implementation, business synergy, and industrial empowerment in the future. This is a key factor that distinguishes it from typical concept stocks.Shoucheng Holdings’ investment in Unitree Robotics is not only a capital participation but also an effort to drive the commercialization of leading robotics companies through its own platform resources, thereby amplifying its own value within the industry chain. Market analysts believe that this "Investment + Scenario + Service + Ecosystem" model offers greater scalability than single equity investments and helps provide sustained valuation support.From a capital market perspective, Shoucheng Holdings currently possesses multiple pricing logics:Thematic Investment Logic: Analysts believe that Unitree Robotics, as a high-profile company in the robotics track, may generate a "spillover effect" on related listed companies through its brand influence and capitalization progress. In an environment of high sector activity and rising market risk appetite, this factor is expected to draw market attention to Shoucheng Holdings.Platform-Based Revaluation Logic: Some analysts point out that if Shoucheng Holdings continues to disclose progress in scenario cooperation and commercial projects with Unitree and other robotics firms, its pricing logic may shift from "concept mapping" to a "robotics industry platform." This means its valuation anchor will no longer be limited to single-project investment returns but will rely on its ability to build a scarce robotics platform asset in the Hong Kong stock market.Performance Realization and Exit Return Logic: Capital market judgment ultimately returns to the ability to deliver results. With 2026 regarded as a critical year for the industrialization and capitalization of humanoid robots, Shoucheng Holdings' robotics investment portfolio is expected to enter a "harvest period," driving its valuation system from being purely expectation-driven to being driven by both expectations and performance.According to information previously disclosed by management, approximately four portfolio companies, including Unitree Robotics, are expected to initiate the IPO process in 2026. If these projects successfully enter the IPO stage, Shoucheng Holdings will not only realize capital returns but also strengthen its influence and platform status in the robotics field. Its future value will stem from a complete value loop: IPOs of invested projects, valuation increases, the release of exit returns, and deepened industrial synergy.The market is widely watching how Shoucheng Holdings' financial performance may be further enhanced as star projects like Unitree Robotics see valuation increases and as investment portfolios enter potential realization periods. Analysts suggest that if the company releases positive signals in both financial reports and capital operations, its valuation logic may upgrade from concept mapping to "performance-driven platform revaluation."Overall, the definition of Shoucheng Holdings as a "Unitree Robotics concept stock" is based on actual industrial layout and ecological capabilities rather than simple thematic association. In the short term, the company serves as a vehicle for the spillover of Unitree’s popularity; in the medium term, it may benefit from the overall valuation rise of the robotics sector; and in the long term, its value anchor is expected to evolve into an asset with both industrial platform attributes and performance realization capabilities.Industry analysis suggests that as the capitalization expectations of portfolio companies like Unitree Robotics heat up, Shoucheng Holdings is poised to benefit from the dual feedback of asset revaluation and earnings growth. Driven by these factors, the company’s growth potential and valuation elasticity are well-positioned for release. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

HONG KONG, March 20, 2026 - (ACN Newswire via SeaPRwire.com) – Against a backdrop of rising geopolitical tension, shifting trade alliances and accelerating technological disruption, global corporate leaders and investors gathered in Singapore last week for Hall Chadwick’s U.S. Capital Access Forum: the Art of an IPO, exploring how companies are repositioning themselves for a new era of global capital formation.Held over two days at Capella Hotel, Sentosa Island, Singapore, the Forum convened senior executives, capital markets leaders and technology innovators to examine the evolving relationship between capital markets, supply chains, emerging technologies and national economic strategy.Participants also explored how geopolitical competition, industrial policy and supply-chain realignment are reshaping investment flows across sectors including critical minerals, artificial intelligence, digital assets and financial infrastructure.The Forum featured Donald Trump Jr., Executive Vice President of The Trump Organization, as keynote speaker. In his address, he discussed how the world is increasingly recognising the risks of strategic dependence within global supply chains and the need for nations and corporations to strengthen domestic and allied production capacity in critical sectors. He also emphasised that capital markets are increasingly shaped by geopolitical and policy considerations, particularly in areas such as energy, technology and industrial capability.The programme also brought together senior industry figures including Robert Friedland, Founder and Executive Co-Chairman of Ivanhoe Mines; Bob McCooey, Chairman of Nasdaq APAC; Mick McMullen, Chairman of Metals Acquisition Corp II; Dulguun Erdenebaatar, CEO of Boroo Pte Ltd; Jared Shaw, CFO of Animoca Brands; Amar Bedi, CEO of Tashi Network; Gary Dugan, CEO of The Global CIO Office; and David Brudenell, Co-CEO of Decidr.ai, and many more.Across the programme, speakers examined the growing convergence of capital markets, technology and geopolitics, with particular attention to how global companies can access U.S. capital markets while navigating regulatory shifts, supply-chain volatility and emerging technological disruption.Opening the Forum, Hall Chadwick Managing Partner Richard Albarran said the global investment landscape is entering a new phase in which capital access, technological capability and geopolitical positioning are increasingly intertwined.Richard Albarran, Managing Partner of Hall Chadwick, said: “We are entering a period where capital markets, critical resources and technological capability are becoming deeply intertwined with national economic strategy.This Forum was created to bring together global leaders to explore how companies can access U.S. capital markets while navigating an increasingly complex geopolitical and investment landscape.”Albarran noted that Hall Chadwick is actively supporting companies pursuing international capital strategies, including transactions announced during the Forum involving major critical minerals and energy infrastructure projects.A major theme across the Forum was the restructuring of global supply chains and the increasing strategic importance of energy transition resources and critical minerals, which are becoming central to both economic development and national security.During the panel discussion “The Supply Chain Scramble”, Mick McMullen, Chairman of Metals Acquisition Corp II, and Dulguun Erdenebaatar, Chief Executive Officer of Boroo Pte Ltd, joined Rod Colwell, CEO of Controlled Thermal Resources, and Tony Sage, CEO of Critical Metals Corp, to share their perspectives on the growing urgency of securing strategic resources, strengthening downstream processing capabilities and building more resilient supply chains amid rising geopolitical competition.Capital markets leaders also examined how global exchanges are adapting to evolving cross-border listing trends, particularly as companies explore U.S. IPO and SPAC structures to access international capital.Sharing at the panel discussion “Future Vibrancy on Nasdaq: AI & Robotics”, Bob McCooey, Chairman of Nasdaq APAC, said: “Most companies belong in their local markets, but every year a number of companies with global ambitions choose to list internationally. When they make that decision, we believe Nasdaq offers the strongest platform for global capital and liquidity.”Sessions also explored topics ranging from the institutional integration of digital assets and stablecoins, to the growing role of artificial intelligence in enterprise systems and capital markets infrastructure.Speakers highlighted the increasing strategic importance of AI-driven enterprise capability, with companies seeking to develop sovereign technology infrastructure capable of supporting global scale and resilience.Throughout the Forum, participants discussed how investors and corporations are navigating a period of heightened volatility while positioning themselves for the next phase of global economic growth.Many noted that the interplay between capital markets, geopolitical competition, technological innovation and industrial policy will likely define global investment strategies for the coming decade.The Forum concluded with a forward-looking discussion on how corporations and investors are adapting to a rapidly evolving global landscape shaped by geopolitical competition, supply-chain realignment and accelerating technological change. Participants noted that access to deep and liquid capital markets, particularly in the United States, will remain a critical advantage for companies seeking to scale globally, while cross-border hubs such as Singapore will continue to play an important role in facilitating capital flows between East and West.Reflecting the growing convergence between energy infrastructure, critical minerals and global capital markets, the Forum also coincided with the announcement of a proposed business combination between Controlled Thermal Resources (CTR) and Plum Acquisition Corp. IV, which would enable CTR to advance development of its Hell’s Kitchen geothermal and critical minerals project in California. Hall Chadwick is serving as exclusive corporate, financial and lead capital markets advisor to CTR on the transaction.Richard Albarran, Managing Partner, Hall Chadwick, delivers opening remarks at the U.S. Capital Access Forum: The Art of an IPO, held at Capella Hotel, Sentosa Island, Singapore.Donald Trump Jr., Executive Vice President, The Trump Organization, delivers the keynote address “Trade, Sovereignty & the Capital Reset” at the U.S. Capital Access Forum in Singapore.Robert Friedland, Founder and Executive Co-Chairman, Ivanhoe Mines, speaks during his keynote address “The Dawn of the Copper Age” at the U.S. Capital Access Forum.Bob McCooey, Chairman, Nasdaq APAC, speaks at the panel discussion “Future Vibrancy on Nasdaq: AI & Robotics” and delivers closing remarks at the U.S. Capital Access Forum.Panel discussion “The Supply Chain Scramble” at the U.S. Capital Access Forum.From left to right:Lucy Greenleaf, Co-master of ceremoniesRod Colwell, Chief Executive Officer, ACR;Mick McMullen, Chairman, Metals Acquisition Corp II;Tony Sage, Chief Executive Officer, Critical Metals Corp;Dulguun Erdenebaatar, Chief Executive Officer, Boroo Pte Ltd. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

West Palm Beach, FL, Mar 19, 2026 - (ACN Newswire via SeaPRwire.com) - U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has launched its sport-inspired Spring-Summer 2026 Global Collection, a vibrant seasonal lineup inspired by coastal Americana and the relaxed spirit of seaside living. The campaign was photographed in historic Charleston, South Carolina, where Rainbow Row's pastel architecture, coastal landscapes, and the heritage of the Hyde Park Polo Club field create the perfect backdrop for the iconic global brand's latest styles.U.S. Polo Assn. 2026 Spring-Summer Global Collection Photoshoot in Charleston, South CarolinaThe U.S. Polo Assn. campaign once again highlights the authentic connection between the sport of polo and the globally recognized lifestyle brand inspired by the sport. Apparel and accessories from the Spring-Summer 2026 Global Collection are now available.Global Collection at a Glance: Spring-Summer 2026Theme: Coastal Americana with relaxed resort silhouettes, sport-inspired styleLocation: Charleston, South Carolina, including Rainbow Row, The Dunlin Resort, Hyde Park Polo Club, and the Charleston coastlineKey Pieces: Classic polo shirts, breezy dresses, sporty shorts, woven shirts, lightweight cable knits, and the U.S. Open Polo Championship® Capsule CollectionColor Palette: Spring pastels, vibrant summer brights, and nautical red, white, and blue in the spirit of the USA's 250th BirthdayPatterns: Bold seasonal stripes across polo shirts, linen shirts, and relaxed summer layersKey Fabrics: Breathable linens, lightweight knits, and textured cotton blendsAvailability: Available globally in stores and online now"This season's collection continues to reflect what has always set U.S. Polo Assn. apart, which is our direct connection to the sport that inspires our brand around the world," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. "As the Official Sports Brand of the United States Polo Association, our inspiration is shaped by the sport of polo, from the players and the fields to the heritage of the game itself.""Shooting in Charleston, South Carolina, allowed us to capture that Coastal Americana spirit while showing how these pieces move seamlessly from the polo field to everyday life," said Stefanie Coroalles, Vice President of Global Marketing for USPA Global. "From the pastel charm of Rainbow Row to the open fields of Hyde Park Polo Club and the sunlit Charleston coast, the setting brings the Spring-Summer 2026 Global Collection to life, blending relaxed resort style, vibrant color, and the timeless heritage of the sport."U.S. Polo Assn.'s seasonal iconic polo shirts are offered in an expansive range of fabrics and finishes, with updated designs featuring textured ribs, subtle patterns, and elevated construction details, delivering a modern take on the classic polo shirt across men's, women's, and kids' collections. Designed for a life in motion, the season's polo shirt is a versatile short-sleeved button-down, available in classic neutrals or vibrant colors, staying true to the brand's classic, sporty identity. Finished with the brand's signature Double Horsemen logo, every U.S. Polo Assn. polo shirt carries a mark of the sport's authenticity and is a true wardrobe icon."For U.S. Polo Assn.'s Spring-Summer Global Collection, our Design Team set out to create pieces that feel fresh, effortless, and easy-to-wear, perfectly suited for the warmer months," said Jessica Ramesberger, Vice President of Merchandising and Design for USPA Global. "We played with vibrant spring pastels, bold summer brights, and textured fabrics to bring new energy to our most iconic silhouettes."The Spring-Summer 2026 launch also introduced the U.S. Open Polo Championship® Capsule Collection, inspired by America's most prestigious polo tournaments held at the USPA National Polo Center (NPC). The limited-edition capsule celebrates the heritage and excitement of this iconic tournament through a global branded collection around the world that connects fans and consumers to the sport and the brand. The high-goal American polo season culminates with the U.S. Open Polo Championship Final, which takes place on April 26, 2026, at NPC and broadcasts on multiple ESPN platforms, including ESPN2, as well as other media distribution around the world. Check your local listings for airtimes."The 2026 U.S. Polo Assn. Global Spring-Summer Collection and the U.S. Open Polo Championship Capsule Collection bring the sport's legacy to life through timeless Americana style that resonates with consumers and sports fans around the world," Prince adds.Known worldwide for its authentic sport inspiration, U.S. Polo Assn. continues to incorporate products aligned with its global sustainability program, USPA Life, reflecting the brand's commitment to responsible sourcing and long-term environmental initiatives around people, product, and planet.About U.S. Polo Assn. and USPA GlobalU.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, and Star Sportsin India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth and sports content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages the subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.For Additional Information, Contact:Stacey Kovalsky - VP, Global PR and CommunicationsPhone +954.673.1331 - E-mail: skovalsky@uspagl.comKaela Drake - Senior PR and Communications SpecialistPhone +001.561.530.5300 - E-mail: kdrake@uspagl.comSOURCE: U.S. Polo Assn. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com