PR in the Philippines

Los Angeles, California, June 6, 2025 – Artificial intelligence is a rapidly growing field that’s transforming videography, alongside countless other sectors. There’s considerable uncertainty about which AI platforms are truly effective and ethically sound for professional video production. Videographers often closely guard their techniques, as they significantly influence their competitive edge.

336 Productions, based in Orange County, California, is sharing eight AI tools and methods they utilize, which are common in the industry. This is intended to promote transparency and help the creative community adapt to this evolving technology.

336 Productions supports the use of these tools for organizing, enhancing, and editing video. However, they do not advocate for AI to generate entirely new video content.

Unless otherwise stated, all recommended tools are part of the Adobe suite, including Adobe Premiere and Adobe After Effects.

AI Auto-Logging

This tool analyzes, tags, and organizes imported footage based on scene content, facial recognition, speech-to-text transcription, and object detection. It’s particularly useful for extensive projects with lots of raw footage, streamlining content selection for impactful storytelling.

Content Aware-Fill

Using machine learning, this tool identifies and removes unwanted objects from a scene, replacing them with textures and colors that seamlessly integrate into the footage. Content Aware-Fill works on both people and objects, making it easier for video editors to eliminate unwanted elements from the final product.

Auto-Reframing

This feature automates the resizing of videos for different platforms while keeping the focus on the main action. Videos are often filmed in a 16:9 aspect ratio for TV, YouTube, and most computer-based social media. Auto-Reframing can automatically adjust video to a 9:16 vertical format for platforms like TikTok, YouTube Shorts, Snapchat, and X (Twitter).

Speech to Text

This tool automatically creates transcripts and adds captions to videos, saving transcription time and making captions accessible to videos that wouldn’t usually have them, thereby increasing audience accessibility.

Noise Reduction

It identifies and reduces unwanted background noise that can negatively impact the viewing experience. This can save hours of traditional editing and potentially salvage footage that would otherwise need to be re-recorded.

AI Music & Voiceover

Platforms like Aiva, Jukedeck, and Amper Music enable video editors to quickly generate relevant music and voice tracks. These tools are rapidly improving in their ability to mimic emotion, inflection, and other realistic vocal characteristics. However, human review remains crucial to correct errors and inconsistencies.

Music Remixing

Adobe Sensei’s Remix tool can adjust the length of music to fit a scene, potentially saving hours of manual cutting, fading, and rippling in post-production.

Color Correction

Auto Color, another Adobe Sensei feature, automatically detects and applies corrections for color, white balance, exposure, and contrast. It’s particularly valuable for maintaining a consistent color profile throughout a project, even across different scenes and lighting conditions.

The infographic is licensed for reuse and distribution with attribution to 336 Productions, .

About 336 Productions

336 Productions, established in 2008, is an award-winning video production company located in Orange County, California. They specialize in creating corporate video content to promote products and services, helping clients achieve a high return on their marketing investment. Their videos have received industry awards every year since the company’s inception.

Co-founders Marlowe and Josh Stone are a married couple. The number 336 in their company name comes from the film class they took together at Cal State Long Beach.