PR in the Philippines

San Antonio, Texas Jul 12, 2025  – The consulting sector is undergoing its most profound transformation in decades, propelled by artificial intelligence (AI) and large language models (LLMs). Leading this shift is Rodrigo Amora, co-founder of Berry Consulting, Brazil’s top online business consultancy by growth, which has utilized AI to assist more than 3,000 clients across 120 franchise locations.

An interview with Amora explored how AI is redefining consulting, its prospects within the U.S. market, and his conviction that business expertise is becoming democratized.

AI’s Impact on Consulting

“The current developments are fundamentally altering access to premium business advice,” Amora stated. “Historically, advanced consulting services were exclusive to Fortune 500 corporations capable of engaging firms like McKinsey or BCG. AI is dismantling these obstacles.”

At Berry Consulting, Amora has developed an “AI-augmented consulting ecosystem” that integrates human knowledge with artificial intelligence. The outcomes are evident: the company has experienced a 250% year-over-year growth for the past half-decade.

“We have created proprietary AI tools capable of conducting initial candidate screenings, evaluating meeting data, automating market analysis, and even producing business plans,” Amora elaborated. “This enables our human consultants to concentrate on high-impact strategic tasks, with AI managing the extensive analytical workload.”

Making Professional Expertise Accessible

The influence goes well beyond just improved efficiency. Amora’s research, featured in several academic publications, shows that AI-driven consulting is providing unparalleled access to professional services for small and medium-sized enterprises (SMEs).

“In Brazil, companies have seen a 35% rise in revenue and a 27% boost in productivity after collaborating with AI-augmented consultants,” he pointed out. “Crucially, 75% of our clients innovate new products or services during their tenure with us.”

This democratization is especially evident among communities that have historically lacked access. “Our data indicates that groups traditionally shut out from top-tier consulting — including women, minority groups, and entrepreneurs in distant regions — are now receiving the same caliber of strategic advice as large corporations.”

Technology Underpinning the Change

Amora’s methodology employs several specialized AI agents operating in unison. “We utilize AI assistants for financial assessments, market investigations, talent acquisition, and project oversight,” he clarified. “While each agent is trained for particular business operations, they collaborate under human direction.”

The firm has also devised “hybrid consulting models,” a term coined by Amora, where AI manages data-heavy assignments, allowing human consultants to concentrate on fostering relationships, innovative problem-solving, and strategic conceptualization.

“AI does not supplant consultants; rather, it enhances their capabilities,” he stressed. “Our consultants function as orchestra conductors, guiding diverse AI tools to formulate complete solutions.”

U.S. Market Expansion

Amora is currently getting ready to introduce this approach to the United States, anticipating vast opportunities. “The U.S. is home to 33 million small businesses, accounting for 44% of its GDP, yet most struggle to access quality consulting because of prohibitive costs,” he noted.

His analysis of the U.S. market indicates notable similarities to his experiences in Brazil. Recent studies reveal that 48% of American consultants already employ AI tools daily, thereby saving about 13 hours weekly and cutting project expenses by as much as 90%.

“What is especially encouraging is that minority-owned businesses in the U.S. are adopting AI at a faster pace than their white counterparts — 33% of Black entrepreneurs and 30% of Hispanic entrepreneurs compared to 24% of white entrepreneurs,” Amora highlighted. “This implies that AI could serve as a potent instrument for economic integration.”

Economic Implications

The broader economic consequences are significant. McKinsey forecasts that generative AI could contribute $2.6 to $4.4 trillion each year to the world economy, with a large portion of this value stemming from enhanced productivity within small and medium-sized businesses.

“As SMEs grow more efficient and lucrative, the overall economy gains,” Amora elucidated. “They generate employment, support local areas, and stimulate innovation. AI-enabled consulting magnifies these beneficial outcomes.”

His scholarly work illustrates quantifiable societal benefits extending beyond mere business figures. “We have recorded how our consulting initiatives aid in job creation, business legitimization, and even poverty alleviation,” he stated. “When business owners prosper, their communities flourish.”

Obstacles and Prospects

Despite its potential, Amora recognizes considerable hurdles. “Data accuracy, integration difficulties, and the potential for AI ‘hallucinations’ are genuine worries,” he conceded. “Hence, human supervision remains vital.”

Privacy and algorithmic bias are also continuous concerns. “We have made substantial investments in secure platforms and preventative systems,” he remarked. “The objective is to augment human discernment, not substitute it.”

Envisioning the future, Amora believes consulting will transition toward what he terms “continuous advisory services.” Rather than discrete project engagements, clients will enjoy ongoing access to AI-driven insights complemented by regular human guidance.

Consulting’s Future Outlook

“We are progressing towards a reality where every small business proprietor can tap into strategic thinking on par with Fortune 500 companies,” Amora projected. “AI renders this financially feasible for the first time ever.”

His perspective encompasses more than just corporate results. “By democratizing access to business acumen, we are, in essence, democratizing opportunity,” he mused. “Entrepreneurs in remote regions, immigrant populations, and neglected markets can now contend on a more equitable basis.”

As Amora gets ready for his U.S. expansion, slated for late 2026, he maintains an optimistic outlook on the potential for transformative change. “The consulting sector has perpetually aimed to facilitate business success. AI simply enables us to achieve this with unparalleled scope and availability.”

The statistics imply his viewpoint may be accurate. With the increasing adoption of AI and small businesses progressively acknowledging the technology’s capabilities, the consulting revolution outlined by Amora seems to be merely in its nascent stages.

Rodrigo Amora is the co-founder and partner of Berry Consulting, Brazil’s swiftly expanding online business consultancy. He is presently extending operations into the United States and Chile. His firm has created exclusive AI tools that make premium business consulting widely available to small and medium-sized enterprises.