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San Antonio, Texas Jul 12, 2025  – Rodrigo Amora of Berry Consulting, which has expanded to over 120 franchised units assisting small businesses in Brazil, discusses the impact of consulting on a nation’s economy.

According to statistics, small and medium-sized businesses (SMEs) comprise 99% of Brazil’s formal businesses and 52% of formal employment. Strengthening these businesses through consulting strengthens the entire economic base.

Research indicates that companies that receive consulting services see an average revenue increase of 35% and productivity improvements of 27%. These gains have a multiplier effect on the economy. A 35% increase in sales for a small retail business leads to more hiring, increased supplier purchases, and higher tax contributions, benefiting entire communities.

Amora addresses the significance of formalization for economic development, citing studies with notable statistics.

Formalization is critical. Formalized entrepreneurs in Brazil earn approximately three times more than informal entrepreneurs (R$ 6,117 vs. R$ 2,115 per month). Consulting helps businesses formalize, increasing their income and integrating them into the formal economy, allowing them to access credit, participate in government initiatives, and contribute to the tax base.

In Brazil, consulting programs have helped lift 24 million people out of extreme poverty by promoting sustainable entrepreneurship, demonstrating the role of business consulting in social inclusion and economic progress.

Amora elaborates on the potential impact of their expansion into the US market.

The United States presents a significant opportunity, with over 33 million SMEs accounting for 43.5% of GDP and employing nearly half of the private sector workforce. Many of these businesses encounter similar challenges to those addressed in Brazil: a lack of strategic planning, limited access to expertise, and insufficient technology use.

Amora expresses excitement about entering the US market at a time when AI is making high-quality consulting more accessible. Berry Consulting’s AI tools can provide enterprise-level strategic advice at affordable prices, serving the 99% of companies that have historically been unable to afford top-tier consulting.

Amora explains how AI is transforming the consulting landscape for small businesses.

AI is a great equalizer. Previously, only large corporations could afford extensive analyst and strategic consultant teams. Now, AI-enhanced consultants can provide the same level of analysis and insight to small businesses.

Berry Consulting has automated recruitment, implemented virtual assistants for sales and project management, and created business plan generation tools. This enables them to serve more clients at lower costs while maintaining high quality. A single consultant using AI tools can accomplish the work of an entire team.

Amora highlights the role of consulting in economic inclusion, drawing from personal experience.

Amora shares his personal connection to the issue, recalling his parents’ struggles with their small bakery, which eventually went bankrupt due to a lack of business knowledge and tools. This experience shaped his mission to democratize business education.

Consulting removes barriers for women, youth, minorities, and low-income entrepreneurs. Initiatives like “Elas Empreendem” in Brazil specifically support female entrepreneurs from low-income backgrounds. Providing business training and support to these historically marginalized groups fosters a more inclusive economy and creates individual success stories.

Amora suggests how governments should approach supporting SME consulting.

Governments should consider SME consulting as an infrastructure investment, similar to roads and bridges for physical commerce. Consulting and advisory services are essential for business development.

The return on investment is substantial. Data indicates that every real invested in consulting generates a multiplier effect throughout the economy, making it a cost-effective method for promoting economic growth, creating jobs, and reducing inequality.

Amora shares his vision for Berry Consulting’s impact in the US market.

The company aims to serve 1,600-2,000 US small businesses within 3-5 years, creating 300-500 direct consulting jobs and assisting clients in creating thousands more positions. However, the impact extends beyond mere numbers.

Berry Consulting aims to demonstrate that American small businesses can compete globally with the appropriate tools and support, bringing Brazilian innovation and frugality to American entrepreneurship and efficiency. Amora believes that this combination can greatly benefit the US economy.

Amora concludes with final thoughts on the relationship between SME consulting and national economic development.

Small businesses are essential for economic prosperity. Supporting their growth through professional consulting lays the groundwork for sustained economic growth, innovation, and social mobility. The 33 million small businesses in America deserve access to strategic guidance traditionally reserved for Fortune 500 companies.

Making this a reality is not only good business but also essential for building an economy that benefits everyone.

Rodrigo Amora is co-founder and partner of Berry Consulting, Brazil’s fastest-growing online business consultancy, and is currently expanding operations to the United States and Chile. His company has developed proprietary AI tools that democratize access to high-quality business consulting for small and medium enterprises.