PR in the Philippines

New York City, New York May 11, 2025 – Sebastian Chacon, celebrated for his role as Warren Rojas in Amazon Prime’s Daisy Jones and the Six, is entering the fashion scene with a meaningful purpose. This month, Chacon announced the launch of MASOMENOS, a boutique in New York City’s Chinatown, dedicated to showcasing and championing independent Latino designers.

Fueled by a desire to elevate and honor his cultural heritage, Chacon’s MASOMENOS embodies the dynamic creativity present within marginalized communities. The boutique offers a diverse collection of apparel, accessories, and art, carefully selected to represent a wide array of talent and artistry.

“This is more than just a store,” Chacon states. “MASOMENOS is a haven where identity, artistry, and innovation are celebrated without reservation. It’s about providing visibility for designers who deserve greater recognition.”

From Acting to Entrepreneurship: A Personal Commitment

Sebastian Chacon has consistently expressed his pride in his Latino and New York background, often integrating cultural elements into his acting roles. With MASOMENOS, he extends this advocacy by providing concrete support to fellow creatives who frequently encounter systemic obstacles in the fashion world.

“I’ve been fortunate to incorporate my culture into my acting,” Chacon explains. “But I wanted to do something more direct—something that provides Latino creators with financial resources, attention, and respect.”

Chacon’s journey toward MASOMENOS began during publicity for his acting work:

“When working with stylists for interviews or red carpet events, they often suggested European luxury brands, which didn’t resonate with me. I preferred wearing designs from smaller-scale independent designers who shared my background and experiences. These connections were important to me, and I believed others felt the same.
I recently completed a semester at FIT to study design, textiles, and fashion beyond a consumer perspective, aiming to apply that knowledge in a meaningful way.”

A Carefully Selected Collection Grounded in Culture

Entering MASOMENOS feels less like a typical boutique and more like exploring a constantly evolving exhibition of Latino artistry. The store’s atmosphere is vibrant yet sophisticated, blending textures, colors, and cultural influences while maintaining a contemporary, urban aesthetic that is distinctly New York.

Each item at MASOMENOS has a unique story. The boutique collaborates directly with designers to ensure fair compensation, highlight the origins of their creations, and foster collaborative relationships that surpass conventional wholesale arrangements.

“This isn’t fast fashion,” Chacon emphasizes. “This is deliberate, thoughtful, and heartfelt work. When you purchase something here, you’re investing in someone’s vision, history, and future.
I encourage designers to take risks and create pieces they’re passionate about. Every item is unique—handmade, small-scale work has always appealed to me. You can see the designer’s creative process, like a fingerprint, on each garment.”

MASOMENOS currently features brands from across North, South, and Central America, and beyond. Chacon intends to expand this selection as the boutique develops, including limited-time collaborations and exclusive capsule collections.

An Alternative to the Status Quo

Chacon’s dedication to designers from underrepresented communities is timely, as discussions about diversity in fashion are increasingly prominent—yet often lack substantive action. Instead of partnering with established brands or seeking celebrity endorsements, Chacon actively chooses to spotlight emerging and independent voices.

“There’s constant pressure to follow conventional paths—work with major brands, pursue what’s ‘marketable,'” Chacon explains. “But MASOMENOS isn’t about trends. It’s about authenticity. It’s about celebrating the inherent brilliance within our communities, without requiring anyone to conform.”

This emphasis on authenticity is also reflected in the boutique’s name. Mas o menos, a common Spanish phrase meaning “more or less,” is playfully reinterpreted as a proud declaration of cultural resilience and inclusion.

“When speaking with people from formerly colonized nations, I notice how much we share culturally. It’s a unique experience to be descended from both proud people and those who murdered, exploited, and enslaved them. We’re a mix of extremes.”

A New Phase for Latino Representation

As Chacon continues his career in Hollywood, he sees MASOMENOS as an essential extension of his broader artistic and cultural objectives.

“Representation extends beyond the screen,” he says. “It includes business ownership. It includes who earns money, who shares their stories through art and fashion, and who is recognized as valuable.”

For Chacon, launching MASOMENOS is both a personal and a political act—a bold step towards creating opportunities for Latino excellence in industries where it has been historically marginalized.

Future Plans for MASOMENOS

Looking forward, Chacon has ambitious plans for MASOMENOS. In addition to expanding the designer network, he plans to introduce an in-house line developed with emerging BIPOC fashion students. He is also considering opening a second location in Brooklyn, to engage directly with communities and promote emerging artists.

For now, Chacon is focused on the organic growth of MASOMENOS, maintaining its community-focused values, and ensuring that all initiatives align with its core mission.

“It’s not as simple as promoting Latinos as a unified group—I’m interested in collaborating with and supporting the artistry of designers from all colonized peoples, especially if they’re from New York.”

“This is just the start,” Chacon says. “There’s an abundance of talent. Our role is to elevate it—and to continue advancing the culture.”