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San Antonio, Texas, July 12, 2025 – Rodrigo Amora has witnessed the transformative power of artificial intelligence firsthand. The Brazilian entrepreneur and co-founder of Berry Consulting has been integrating large language models (LLMs) into his company’s operations for several years, resulting in what he describes as a fundamental change in how businesses can deliver specialized solutions.

Berry Consulting, a rapidly expanding online business consultancy in Brazil with over 120 franchised units and 400 team members, has become a testing ground for AI-driven business solutions. Amora’s research and practical application have demonstrated how LLMs are not only increasing efficiency but also making high-quality business expertise more accessible.

The Great Equalizer

Amora states, “What we’re seeing is unprecedented. Large language models are leveling the playing field in business consulting. A small consultancy with the right AI tools can now compete with firms that have hundreds of consultants.”

This transformation is supported by data from Amora’s research, which shows that consultants using AI tools are saving up to 13 hours per week and reducing project costs by as much as 90%. Furthermore, 48% of consultants in the United States are using AI tools daily in their work.

He notes, “The barrier to entry for delivering sophisticated business analysis has essentially disappeared. A consultant equipped with AI can analyze market trends, generate strategic recommendations, and create comprehensive business plans in minutes rather than weeks.”

Beyond Efficiency: Quality and Innovation

While speed and cost reduction are noteworthy, Amora stresses that the true value lies in quality improvement. “Our research shows that AI isn’t just making consultants faster; it’s making them better,” he says.

The data confirms this, with companies receiving AI-enhanced consulting services showing average productivity increases of 22-27%, and some achieving up to 35%. Quality improvements are equally significant, with 75% of businesses reporting better service quality and 39% fewer customer complaints.

Amora explains, “AI allows us to process thousands of data points simultaneously. We can identify patterns and opportunities that would take human analysts weeks to discover. This means our recommendations are not just faster; they’re more comprehensive and accurate.”

Democratizing Business Intelligence

Most importantly, LLMs are removing traditional barriers to business expertise. Amora’s research reveals that minority-led businesses are adopting AI at a higher rate, with Black entrepreneurs (33%) and Hispanic entrepreneurs (30%) using generative AI more than their white counterparts (24%).

Amora notes, “This isn’t just about efficiency; it’s about access. Historically, sophisticated business analysis was only available to large corporations with significant consulting budgets. Now, a small business owner can access the same level of strategic insight for a fraction of the cost.”

This democratization extends beyond consulting. Berry Consulting‘s AI tools assist small businesses with tasks ranging from financial analysis to marketing strategy, providing “enterprise-level capabilities at startup prices,” according to Amora.

The U.S. Market Opportunity

As Berry Consulting plans its expansion into the United States, Amora sees substantial potential. “The U.S. market is fascinating because it combines high technological maturity with a massive ecosystem of small and medium businesses hungry for accessible solutions,” he observes.

His research indicates that 82% of small business owners in the U.S. believe AI adoption is essential for maintaining competitiveness. With approximately 33 million small and medium enterprises representing 44% of U.S. GDP, the market opportunity is considerable.

Amora explains, “We’re not just bringing consulting services to the U.S.; we’re bringing a new model of AI-enhanced consulting that can serve businesses that were previously underserved. Our goal is to establish 100 franchise units within five years, creating 300-500 high-quality jobs while serving 1,600-2,000 businesses.”

Practical Applications Across Industries

The applications cover nearly every business function. Amora’s team has developed AI systems that can:

• Conduct automated market research and competitive analysis
• Generate customized business plans and strategic recommendations
• Analyze financial data and identify optimization opportunities
• Create marketing content and sales strategies
• Provide real-time business intelligence and reporting

Building Sustainable AI Integration

Amora emphasizes that successful AI implementation requires more than just technology; it requires a thoughtful approach to human-AI collaboration. “We call our consultants ‘cyborgs,'” he says. “They use AI to handle data analysis and routine tasks, freeing them to focus on creativity, relationship building, and strategic thinking.”

This hybrid model has proven effective. Berry Consulting‘s consultants report higher job satisfaction and better client outcomes when working with AI tools. “The technology doesn’t replace human expertise; it amplifies it,” Amora notes.

Looking Forward

As Berry Consulting prepares for its U.S. market entry, Amora believes LLMs will continue to evolve and expand their capabilities. “We’re moving toward a future where every business, regardless of size, will have access to sophisticated analytical capabilities,” he predicts.

His vision extends beyond individual business success to broader economic impact. “When small businesses succeed, communities thrive. When we give small businesses the tools to compete with larger corporations, we create more jobs, more innovation, and more prosperity for everyone.”

For Amora, integrating large language models into business operations is more than a technological advancement; it’s a path to economic democratization. “We’re not just changing how businesses operate,” he concludes. “We’re changing who gets to succeed in business.” As AI continues to evolve, entrepreneurs like Rodrigo Amora are proving that the future of business consulting isn’t about replacing human expertise, it’s about amplifying it to reach more people and create better outcomes for businesses of all sizes.

Rodrigo Amora is co-founder and partner of Berry Consulting, Brazil’s fastest-growing online business consultancy, and is currently expanding operations to the United States and Chile. His company has developed proprietary AI tools that democratize access to high-quality business consulting for small and medium enterprises.