Saint Louis, Missouri Jul 28, 2025 – After more than two decades operating as a strategic brand consultancy, Cohesion has formally transitioned into The Brand Direction Company. This evolution includes the launch of a revitalized website and the introduction of a forward-thinking model designed to unify brand, marketing, and content within a single operational framework. The move represents the culmination of a multi-month transformation, implemented as a strategic response to the essential requirements of modern organizations.
“This isn’t a pivot—it’s the culmination,” stated Brian Creath, Cohesion’s founder. “We’ve built Cohesion to integrate everything we’ve learned: how to lead with clarity, how to scale a brand across diverse teams and channels, and how to bridge human creativity with the realities of automation and artificial intelligence.”
Having served over 300 companies since 1999—ranging from Fortune 500 corporations to innovative growth-stage enterprises—Cohesion now operates as a full-spectrum brand agency. Its comprehensive solutions span from developing positioning and messaging systems to creating branded content, executing campaigns, and providing marketing leadership.
At the core of Cohesion’s model lies a fundamental conviction: Brand is not merely a component of marketing; it is the overarching system that should guide it.
The newly relaunched platform features:
The Brand Solutions Series: A collection of modular offerings tailored to resolve specific brand challenges, including brand architecture, strategic messaging, AI integration, and fractional brand leadership.
Network 17: A dedicated branded content and intellectual property studio that develops podcasts, docuseries, advanced video systems, and original branded entertainment platforms.
Full-Service Brand Agency Model: Retained partnerships that consolidate strategy, creative development, media placement, and performance analytics into one cohesive engine for growth.
All solutions are delivered through a proven three-phase framework: 1) Development, 2) Acceleration and 3) Stewardship. This structured model empowers organizations to build, grow, and sustain initiatives that are aligned, differentiated, and scalable.
“We’re not here simply to create more content,” Creath added. “We help organizations determine what truly deserves to exist—and construct the systems to ensure it has impact.”
To learn more, visit:
ABOUT COHESION
Cohesion is The Brand Direction Company, assisting organizations in unifying brand, strategy, and marketing to drive relevance, value, and growth. Since 1999, we have provided services to over 300 companies, from Fortune 500 enterprises to visionary startups. Discover more at
Media Contact
Cohesion
314-276-5383
Source :Cohesion