PR in the Philippines

Boise, Idaho Aug 5, 2025 – Jesse Vierstra, a homebuilder, entrepreneur, and the author of Under the Red Oak Tree, is urging Americans to reconsider their relentless pursuit of status and redefine success through the lens of personal values, resilience, and making tangible contributions to the world.

“Success isn’t a destination; it’s a way of living, reflected in each decision we make,” Vierstra states. “You don’t need fame or an impressive title. What’s important is showing up, committing to the work, and staying true to your core values.”

Vierstra’s message is particularly relevant given that over 70% of Americans report feeling burnt out or disconnected from meaningful work (APA, 2023). He argues that the relentless pressure to “achieve” distracts individuals from cultivating genuine lives grounded in purpose, discipline, and service.

His perspective is rooted in personal experience. Vierstra spent his childhood working on his family’s dairy farm in Twin Falls, Idaho. “You either did the work, or the animals suffered. That’s a lesson that stays with you,” he reflects. After establishing his homebuilding company, Iron Oaks Custom Homes, in 2018, Vierstra constructed more than 50 homes, launched an HVAC business, and even facilitated farmers’ access to solar energy. He emphasizes that none of these achievements came without effort.

“When I started, I had no investors, just a few tools and a notebook. Every day presented challenges, but I persevered,” he recounts.

His key takeaway is that readiness isn’t a prerequisite for starting. “Begin modestly, be honest, and remain consistent. Giving your best effort and honoring your commitments defines success,” he asserts.

Vierstra also believes that giving back is an integral part of success. He established the Ryan Franklin Memorial Golf Tournament in memory of a friend and actively participates in church and local community service. “Helping others, without expecting anything in return, is a great way to stay grounded,” he adds.

Redefine Success for Yourself

Vierstra isn’t soliciting donations or seeking followers. Instead, he encourages people to pause and engage in self-reflection. His call to action is straightforward and deeply personal:

• Define what success means to you, without comparing yourself to others.
• Break down your objectives into manageable steps. Progress is more important than perfection.
• Ask yourself: Am I living according to my values, or am I pursuing someone else’s definition of success?
• When you encounter failure, identify the lessons learned. Then, adapt and persevere.
• Show up, especially when you think no one is watching.

“If you wait for the ideal moment to begin, you’ll never take action,” Vierstra says. “However, if you take even a small step today, you’re already progressing.”

Learn more about Jesse Vierstra and his message at