30 patented gold reformers take over the lawn as the brand expands across the U.S. and readies for major East Coast studio launches
NEWPORT BEACH, Calif., Dec. 12, 2025 — Pilates Addiction has now sold over 200 territories nationwide, reaching a milestone for one of America’s fastest-growing fitness franchises. To celebrate, the brand hosted a custom Art Basel–themed pop-up at the iconic Fontainebleau Miami, set on the resort’s oceanfront lawn. The event introduced the brand-new Aurum, its patented gold WundaFormer: a premium, handcrafted Pilates machine that delivers a superior, high-energy workout for users.
Against Miami’s sun-drenched coastline, the pop-up brought together influencers, media, VIPs, DJs, Pilates enthusiasts, franchise owners, and wellness brands, highlighting the upscale, performance-driven culture that defines Pilates Addiction. The newly launched gold reformers featured at the event will soon anchor the brand’s next wave of East Coast studio openings—including West Boca Raton—signaling its ongoing national growth.
This milestone, paired with the Miami activation’s cultural relevance, underscores a broader shift in boutique fitness: performance-based Pilates is emerging as a major national category, and Pilates Addiction is leading that trend.
Rooted in athletic intensity, biomechanical precision, and proprietary technology, Pilates Addiction’s patented gold-plated WundaFormer—the Aurum—combines a reformer, jump board, ballet barre, and Wunda Chair into one dynamic system. The machine enables programming that pushes clients toward measurable strength, mobility, and functional performance, attracting franchisees who want to offer a distinct, results-focused Pilates experience.
“Hitting 200 territories reflects both the brand’s momentum and the rising demand for performance-focused Pilates,” said Sarah Luna, CEO of Pilates Addiction. “Our Miami pop-up brought the brand to life in a way that mirrors where fitness culture is headed—experiential, elevated, and grounded in real results. Operators and clients alike choose Pilates Addiction because it blends premium design, precise coaching, and athletic training into one powerful experience.”
Over recent months, Pilates Addiction has seen a surge of sophisticated multi-unit franchisees and experienced fitness operators joining the system, with recent agreements in Chandler, AZ; Mission Viejo, CA; and Bridgewater, NJ. Their confidence speaks to the strength of the brand’s infrastructure, which includes:
- A science-based training approach that elevates classical Pilates into an athletic, results-oriented practice
- Polished studio design that prioritizes premium experiences and operational efficiency
- A proprietary Educator training pipeline focused on anatomy, alignment, and functional movement
- An integrated operating ecosystem covering real estate, marketing, studio operations, and member acquisition
With more than 100 new locations set to open in 2026, Pilates Addiction continues to scale with intention, community impact, and long-term operator success in mind. Its signature method remains particularly appealing to consumers seeking training that delivers strength, energy, and lasting results.
For franchise inquiries and more information, visit or follow @mypilatesaddiction on social media.
ABOUT PILATES ADDICTION
Pilates Addiction, a Sequel Brands company, is a national boutique Pilates franchise offering a high-performance, results-driven experience. Each studio features the brand’s patented WundaFormer—exclusive to Pilates Addiction—and is led by certified Educators who guide clients through anatomy-informed, full-body training designed to build strength, control, and mobility. Its signature method fuses intensity with precision, creating sessions that challenge, transform, and energize. With sleek, modern studios and a focus on alignment, performance, and client experience, Pilates Addiction offers more than a class—it’s the healthiest obsession you’ll ever have. Backed by strong demand and rapid growth, the brand is now expanding nationwide with over 200 territories awarded across the U.S., establishing itself as a new standard in results-driven Pilates.
MEDIA CONTACTS
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SOURCE Pilates Addiction