This acquisition enhances , combining consumer, search, and generative AI insights within one unified ecosystem.
CHICAGO, Dec. 11, 2025 — Cision, a worldwide leader in consumer and media intelligence, has announced its acquisition of Trajaan, a top-tier search intelligence platform. This strategic step greatly advances Cision’s AI and data initiatives, offering clients a more comprehensive perspective on consumer actions — covering what individuals search for, what they discuss, and what they plan to do.
The technology from Trajaan, which gathers continuous, geographically-specific search data from traditional search engines, e-commerce sites, social media, and new GenAI assistants, will be incorporated throughout Cision’s portfolio — which encompasses Brandwatch, CisionOne, PR Newswire, and Cision’s Insights Services. This will empower marketing and communications professionals to move beyond retrospective analysis to predictive insights, helping them to foresee trends, comprehend intent, and make quicker, more assured strategic choices.
A New Era of Consumer Intelligence
A unified view of voice and intent
Clients can now merge social and media data with search intelligence to confirm trends, predict demand, and gain a richer understanding of what motivates consumers.
Visibility into GenAI-driven discovery
With generative AI playing a larger role in purchasing choices, Trajaan provides brands with insight into how AI systems analyze, condense, and suggest products, categories, and rivals.
Faster, more confident decision-making
The continuous, location-based data from Trajaan allows organizations to detect emerging micro-trends faster, predict market changes, recognize potential brand threats earlier, and respond with improved accuracy.
This acquisition represents a significant achievement in Cision’s AI product development plan and bolsters the comprehensive insights available through Brandwatch, PR Newswire, and CisionOne.
“The purchase of Trajaan is a logical progression from the partnership Brandwatch revealed earlier this year,” said Guy Abramo, Chief Executive Officer at Cision. “Fully integrating Trajaan into the Cision ecosystem allows us to combine search intelligence, conversational understanding, and AI analytics to offer clients a deeper, more predictive insight into the reasons for consumer behavior — from their initial inquiries to the indicators that create demand.”
“Becoming part of Cision gives us the opportunity to expand our technology and vision on a global scale,” said Matthieu Danielou, CEO of Trajaan. “In partnership, we can assist brands in comprehending what people search for, what they converse about, and how GenAI platforms influence their choices — well before trends become widespread.”
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About Cision
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We provide PR, corporate communications, marketing, and social media experts with the necessary resources to succeed in today’s data-centric environment. Our extensive experience, unique data collaborations, and acclaimed products enable more than 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, and to understand and be understood by their key audiences.
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Cision Public Relations
SOURCE Cision Ltd.