LOS ANGELES, Dec. 12, 2025 — As legal uncertainty and public concern continue to mount across the U.S. hemp market, industry leader Dino Awadisian, CEO of The Mamba Brand, is urging lawmakers and businesses to adopt immediate national standards for hemp manufacturing, verification, and retail practices. In a newly released Q&A, Awadisian warns that the booming hemp sector is on a collision course with collapse unless real oversight is put in place.
According to Awadisian, the industry is grappling with a paradox: sales are on the rise, yet consumer trust is rapidly eroding. “Right now, anyone can manufacture and peddle anything under the pretense of hemp,” he states. “That’s pure chaos. Hemp will only become a legitimate market when companies treat it as such.”
Awadisian argues that regulation is not the adversary of growth, but the cornerstone of long-term viability. “Lack of regulation will decimate hemp more swiftly than regulation ever could,” he explains. As mislabeled and unsafe products keep surfacing nationwide, he cautions that lawmakers respond to disorder with bans, not support. “Regulation doesn’t snuff out opportunity; it actually shields it.”
One of the most pressing safety issues, Awadisian emphasizes, is the widespread use of fake lab reports, inaccurate THC levels, and the near-complete absence of age controls. He notes that today’s market allows products to hit shelves that would never pass regulatory scrutiny. “A product you couldn’t defend before a regulator shouldn’t be on a shelf.”
Awadisian also highlights a critical shortfall in government readiness. He states that many federal and state agencies lack the funding, staff, and lab capacity necessary to enforce emerging hemp laws. “This market can’t rely solely on government resources. The industry must construct its own compliance infrastructure before regulation comes knocking.”
In outlining what a responsible, modern hemp retail system should entail, Awadisian advocates for a fully verified supply chain: licensed manufacturers, vetted retailers, national labeling guidelines, traceable product origins, and genuine age-verification technology. “If we establish those standards, hemp can flourish legally, safely, and indefinitely,” he affirms.
Addressing companies still taking shortcuts, Awadisian issues a stark warning: “Your strategy has a sell-by date. The shortcuts that filled your coffers today may put you out of business tomorrow. Consumers are getting savvy. Retailers are becoming choosy. Legal oversight is coming. This is the last chance to get it right.”
Looking ahead, Awadisian believes hemp has enormous potential; but only if the industry embraces transparency and accountability. “Hemp can be bigger than tobacco and more innovative than cannabis,” he says. “But not if it’s built on imitation labs, phony compliance, and unregulated supply chains. The future belongs to companies that embrace real regulation. Everyone else will vanish.”
About Dino Awadisian
Dino Awadisian is the founder and CEO of The Mamba Brand, a California-based manufacturer specializing in certified hemp products, regulated THC-alternative formats, and premium consumer goods. He is a vocal proponent of national hemp standards rooted in safety, transparency, and retailer responsibility.
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SOURCE Dino Awadisian