CANCÚN, Mexico, Dec. 10, 2025 — Sunset World Group proudly declares the launch of the region’s first immersive Virtual Reality (VR) resort tour, a ground-breaking innovation that revolutionizes how future guests and members preview the highly anticipated Isla Blanca by Sunset World Project prior to its opening.
This advanced VR experience enables users to enter the future adults-only resort via an immersive 360º environment, exploring suites, pools, restaurants, and beachfront areas in a realistic, interactive manner. The tool increases transparency during the pre-opening phase and sets a new standard for the vacation ownership and hospitality sectors in the Mexican Caribbean.
“This is an exciting moment not only for Sunset World but for the industry,” stated Orlanda Arroyo, Director of Innovation at Sunset World Group. “Many have attempted to enhance the sales tour experience, but our immersive VR approach truly transforms it. We’ve reduced time, minimized environmental impact, and created a more engaging process that allows our clients to spend less time touring and more time enjoying our resorts.”
Designed to boost decision-making and strengthen guest confidence, the VR tour not only showcases the resort itself but also highlights the cultural richness and natural beauty of the region, enabling users to grasp the destination’s unique essence from the very beginning.
Developed by YUPIX, a leader in immersive technology
The Virtual Reality tour was crafted by YUPIX, a pioneering company specializing in the development of immersive and interactive digital environments. Their proficiency in creating hyper-realistic virtual experiences made them the ideal partner to bring the Isla Blanca by Sunset World Project to fruition, ensuring that users can explore the resort with exceptional detail, smooth navigation, and a level of realism that significantly improves the pre-opening sales and decision-making process.
Sustainability and Innovation from the Start
The Isla Blanca by Sunset World Project represents the future of luxury eco-conscious travel. By substituting traditional physical mock-ups and printed materials with a virtual exploration platform, Sunset World Group substantially reduces material waste as well as the carbon footprint associated with transporting guests and teams for onsite previews during the pre-opening phase.
Based on sustainable and intelligent resource utilization, the resort has been designed with a deep understanding of the environmental challenges faced by Isla Blanca. Every phase – design, construction, and future operation – incorporates responsible practices that safeguard and respect the surrounding ecosystems.
A New Chapter for Adults-Only Luxury in the Caribbean
Located between the turquoise Caribbean Sea and the serene Chacmuchuc mangrove lagoon, Isla Blanca by Sunset World Project will soon emerge as an adults-only haven that combines luxury, nature, and environmental responsibility.
With the unveiling of its immersive VR resort tour, Sunset World Group invites future guests, members, and travel professionals to experience the next era of hospitality innovation. This initiative brings the resort’s vision to life while reinforcing the brand’s long-standing commitment to sustainability, innovation, and an authentic connection with the natural environment.
About Sunset World Group
Sunset World Group is a Mexican family-owned company founded by pioneers of Cancún’s tourism industry. With over 30 years of experience, the group is recognized for its passion for environmental conservation and its dedication to providing exceptional vacation experiences. All Sunset World properties are powered by clean, renewable energy from Mexican wind and geothermal sources, and the group continuously modernizes its programs and services to delight guests of all ages.
About YUPIX
YUPIX is a world-class immersive sales platform that enables buyers to explore unbuilt real estate projects and experience the lifestyle long before construction commences. Through walkable, multi-user, guided, and emotionally engaging experiences, YUPIX helps developers and agents communicate their vision, elevate brand storytelling, and drive higher conversion rates.
SOURCE Sunset World Resorts & Vacation Experiences