PR in the Philippines

Liverpool, UK – August 20, 2025 – UGCera today announced the launch of a new agency model focused on performance-driven user-generated content (UGC). This model is designed to enable brands to convert creator content into tangible results by integrating creative strategy, a carefully selected creator network, and a process of continuous testing and learning to produce platform-optimized content for both paid and organic distribution.

Jennifer White, Founder and CEO of UGCera, stated, “Marketers require content that not only captures attention but also drives conversions. UGCera’s framework bridges the gap between content that appears authentic and content that achieves specific outcomes by combining the genuineness of creators with well-defined objectives, rigorous testing, and rapid adjustments.”

UGCera’s strategy is built upon three core principles:

Performance-focused creative development: Creative briefs and modifications are structured around analyzing the initial seconds of engagement, incorporating clear calls to action (CTAs), and developing platform-specific variations for TikTok, Instagram Reels, and YouTube Shorts.
A reliable and vetted creator network: UGCera maintains a curated roster of creators specializing in beauty, wellness, home goods, travel, finance, SaaS, and gaming, ensuring brand safety and clear usage rights.
Agility with oversight: Creative sprints with fixed timelines deliver numerous concepts swiftly, supported by straightforward scorecards that link creative work to key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and customer retention.

Parul Ganatra, Founder of The Silk Glow, commented, “UGCera functioned as an extension of our own growth team. They provided content accompanied by a testing strategy, allowing us to make informed decisions about scaling our efforts.”

Available services include UGC Sprints for quickly testing and validating 5-15 concepts, Always-On pipelines for ongoing iteration, and optional creator handle amplification for campaigns that require it. In addition to advertisements, the agency tailors successful content for product pages and customer lifecycle channels to improve conversion rates beyond the initial click.

The process involves:

• Identifying target audience, defining the offer, and aligning on key performance indicators (KPIs).

• Structuring creative content by mapping different angles, engaging hooks, and clear calls to action to the sales funnel.

• Matching brands with appropriate creators, providing direction, and producing platform-specific content variations.

• Launching campaigns, gathering insights, and making iterative improvements based on structured testing and performance scorecards.

White added, “UGC has developed into an essential tool for growth. Our model provides brands with a dependable system for generating creator content that is authentic, safe for the brand, and delivers measurable results.”

About UGCera
UGCera is a performance-oriented UGC agency dedicated to helping brands leverage creator content to achieve predictable growth across paid, organic, and customer lifecycle channels. The company combines creative strategy, vetted creators, and rapid experimentation to produce high-impact assets. To learn more, visit .