Parents, there’s good news: Your Gen Z children value your input, particularly concerning their plans after finishing high school.
A recent study by Gallup and Jobs for the Future revealed that 90% of Gen Z students trust their parents’ advice regarding their next steps after high school. Teachers were second at 54%, while social media received less than 10%.
The bad news?
Parents admit they lack sufficient knowledge about the diverse educational and training opportunities available to their children. Their understanding is particularly limited when it comes to options beyond traditional four-year degrees or direct career paths. And it’s not just parents who feel this way.
The survey also indicated that even school counselors—who are specifically responsible for offering this type of guidance—feel ill-equipped to assist students in navigating the evolving job market. While the number of traditional colleges is limited, the pathways beyond college are vast. Options after high school now include short-term training programs, military service, entrepreneurship, and registered apprenticeships.
Although studies show that workers with a four-year degree generally earn more, students today have various education and training options, including bootcamps and credentials, which can significantly boost earnings. However, many of these programs lack sufficient data to prove their return on investment, making it challenging for parents and mentors to provide guidance.
This challenge is more pronounced for first-generation and lower-income students, who are less likely to be aware of high-quality postsecondary options compared to those whose parents attended college. A 2023 study by JFF and American Student Assistance found that almost a third of high school graduates not pursuing college lacked confidence in their ability to transition to a career or further education. Around two-thirds would have considered alternative pathways if they had more information.
A single conversation can make a difference. The spring survey found that teenagers whose parents discussed a particular pathway were twice as likely to express interest in it. However, parents need to be aware of all available options to have these discussions.
Fortunately, there are solutions.
Students can simply ask their parents, guardians, or other adults about their career paths. The answers might surprise you.
Parents should initiate career conversations early and integrate them into daily life and school activities, not just during career days. Visit colleges, encourage summer internships, and help children connect their interests to jobs and learning. Utilize resources like , which shares the post-high school experiences of nearly 4,000 students. Explore local workforce boards, community colleges, and employer-led training programs that offer affordable pathways to in-demand fields.
States and schools can also provide widespread and relevant career support, targeting both students and families.
Employers should also get involved through internships, apprenticeships, and direct engagement with schools, counselors, and students. By helping students understand the company, its operations, career paths, and success factors, businesses can benefit both themselves and the students.
Gen Z is eager for direction. Parents can ensure students have the information and guidance needed to make informed choices about their future, but they need support.
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