PR in the Philippines

Sanya, Hainan Jun 6, 2025 – As Hainan makes significant strides in its special customs operations and evolves into a premier international tourism and consumption hub, the Overseas Tour Operators Hainan Tour 2025 will commence in Sanya from June 7th to 10th, 2025. This event is a collaborative effort by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, the People’s Government of Sanya City, and China Tourism Group Travel Service Co., Ltd.

Following the success and positive reception of the inaugural Overseas Tour Operators Hainan Tour 2024, the second edition, themed Travel to Meet the World, is poised to begin. Tour operators worldwide are invited to participate in shaping the future of Hainan’s tourism sector.

Elite Gathering: Welcoming Global Guests to Hainan

The event aims to showcase Hainan’s stunning scenery, rich cultural heritage, and superior tourism services, while also fostering international tourism cooperation and enhancing its global reputation as a top travel destination. Approximately 450 distinguished tour operators from across the globe have been invited, along with leading figures from international tourism organizations, domestic industry associations, airlines, hotel groups, cruise companies, and media representatives, making it a large-scale event. Participants will witness Hainan’s transformation into an international tourism and consumption destination, explore new opportunities for inbound tourism development, and promote the internationalization of Hainan’s tourism industry.

Splendid Activities: Experiencing Hainan’s Cultural Heritages

The Night of Hainan Tourism Promotional Event on June 7th will feature an immersive themed performance and promotional banquet, allowing guests to enjoy Hainanese cuisine and experience its cultural charm. A variety of artistic and intangible cultural heritage performances will highlight Hainan’s rich cultural legacy. Key information about Hainan’s direct inbound flight routes and the 59-country visa-free entry policy will be presented, offering global travelers more convenient travel options and demonstrating Hainan’s openness and inclusiveness.

In-Depth Dialogues: Co-charting the Future of Tourism Development

On June 8, the opening day, the organizers will host promotional activities and parallel dialogues focused on Hainan tourism, bringing together guests from the tourism and cultural sectors. These sessions will provide industry professionals in Hainan with the latest policy updates and market insights, helping tour operators understand Hainan’s position among world-renowned island destinations and explore new measures for boosting inbound tourism. The event aims to stimulate new ideas and perspectives for the global tourism industry, showcasing Hainan’s strategic vision and forward-thinking approach to tourism development.

Networking Events: Facilitating In-Depth Industry Cooperation

A one-on-one negotiation area will be available during the event to facilitate direct exchanges and cooperation between overseas tour operators and Hainan’s cities and counties, scenic spots, hotels, travel agencies, and other tourism-related enterprises. This will promote local tourism cultures, intangible cultural heritages, tourism products, specialties, and cultural and creative products. The goal is to deepen cooperation between Chinese and international tour operators, accelerate the internationalization of Hainan’s tourism industry, and contribute to the further expansion and upgrading of Hainan’s tourism market.

Omnimedia Promotion: Showcasing Hainan’s International Charm

To maximize the event’s visibility and impact, the organizers will implement omnimedia coverage, including traditional mainstream media, new media, and OTA platforms, during the pre-heating, ongoing, and extension periods. Thoughtfully curated site visits will share the event’s highlights and key features with global audiences, further enhancing Hainan’s international reputation and influence and showcasing its appeal as a world-class Free Trade Port.

The Overseas Tour Operators Hainan Tour 2025 is a significant event for the tourism industry and an opportunity for Hainan to engage in meaningful dialogue with the world. We eagerly anticipate this grand occasion and the start of a new chapter in Hainan’s tourism development!