HOME Credit Philippines (HCPH) has vowed to further expand its business to cater more Filipinos toward financial literacy and empowerment and boost financial inclusion in the country.In a round table discussion, Shiela Paul, chief marketing officer of HCPH, said they are continuously working on their strategic enhancement to fully penetrate the digital world, including online shopping, such as Lazada and Shoppee.“As a global consumer finance provider, Home Credit continues to find more opportunities to expand its services both online and offline by partnering with more brands and retailers across key categories such as healthcare, fashion, beauty, and fitness,” it said in a statement.Home Credit is the leading financing company in the Philippines that makes money lending safe and easier especially for first-time borrowers who have yet to establish their credit history.The company was incorporated in the Philippines in 2013 and has since enabled almost nine million Filipinos across the country to access credit opportunities.It has disbursed more than P178 billion worth of loans across segments, including services, education and health sectors.The company is widely known for lending money for the purchase of gadgets, such as cellphones and laptops and home appliances.Since the coronavirus disease (Covid-19) pandemic broke, and amid the soaring oil prices, customers have also been seeking Home Credit’s help for the acquisition of bikes.Just recently, the firm’s financial services aided a couple in achieving their dream wedding.Home Credit has expanded its network to a robust 10,000 retail partners nationwide, has aggressively grown its online presence, and has forged partnerships with the country’s biggest brands.“We continuously meet the customers evolving needs through innovative financial products and services. We aim to be their ally in building a better, brighter, and resilient world,” HCPH chief executive officer David Minol said.“Home Credit continues to deliver trusted financial services that customers and partners can access anywhere through the channels of their choice. We continue to move into an omni-channel ecosystem that covers the customers’ daily needs with an expanded product range, wide merchant network, and safe and transparent transactions,” he added.‘Para sa Life’Still in pursuit of its goal of financial inclusion for more Filipinos, the consumer finance company launched its “Para sa Life” campaign to spread a message of hope, making the brand a reliable ally of Filipinos for life.One of the initiatives under the Para sa Life campaign is the “Payo Para sa Life,” a program aimed at various communities, including market vendors, farmers, fisherfolk, public transportation drivers, and security guards.“Through the ‘Para sa Life’ campaign, we definitely want to build a stronger relationship with our customers, to make them emotionally connected with us and show them that we can be their financial ally in many parts of their lives,” said Paul.“Para sa Life gave the brand a ‘face and feeling.’ It also empowered over 13,000 employees showing them that they could be the brand ambassadors themselves. We really wanted to give them something that they can be proud of and show the world the efforts that they put through…Home Credit has been championing financial literacy for the past years so that it can help Filipinos from different walks of life to be financially resilient,” she added.Data privacyMinol also said that they are continuously investing in technology to ensure the data privacy of their customers.He said they are also educating their customers to ensure that their payments for loans are secure, urging them to pay only through legitimate billers, noting that there were fraudsters pretending to be part of their collection department. (SunStar Philippines)