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Dublin, Ireland Apr 18, 2025 – In response to the significant increase in US-China trade tensions, which have led to tariff increases as high as 145%, Zatino Group has launched a comprehensive China Business Connection Program. This program is designed to assist businesses in Europe, North America, and other regions in navigating the evolving global trade environment and forging strategic partnerships within the Chinese market.

The initiative is particularly relevant now, as businesses grapple with not only higher tariffs but also stricter regulations concerning supply chain verification and the prevention of counterfeit goods. The program offers access to suppliers verified by the Chinese government, which is a crucial factor for companies importing from China.

“We’ve seen a significant increase in requests from companies in Ireland, Europe, the UK, and North America who are looking to improve their current Chinese supply chains and business relationships,” said Jing Farrelly, Director at Zatino Group. “These businesses require more than just an initial introduction; they need facilitated connections with partners verified by the government. This verification is especially important for businesses that face strict anti-counterfeit regulations and potential penalties for selling unauthorized goods. Our program offers structured, relationship-focused business development support with legitimate, verified partners throughout China.”

The China Business Connection Program will feature two key initiatives in 2025:

• June 15-21: The Global Sourcing & Investment Summit (GSIS) will concentrate on the Beijing-Tianjin-Hebei area and Dalian, offering direct access to Chinese suppliers, government officials, and potential partners.

• July 2025: The ChinaSourcing Summit will take place in Wuhan and other Chinese regions, focusing on the pharmaceutical, medical, technology, and innovation sectors.

While there are plans to expand to other Asian markets later in 2025, the immediate priority is to help businesses strengthen their vital Chinese relationships.

For businesses worldwide, the program provides valuable opportunities to renegotiate terms with their existing Chinese suppliers before potential tariff increases take effect. “Many companies are unaware that they can obtain significantly better prices and terms by engaging with suppliers through official channels with government support,” Farrelly noted. “Instead of ending established relationships, our approach helps businesses improve their existing connections while preparing for long-term stability.”

Despite the current trade tensions, China remains a critical market that is difficult to replace. The program recognizes this reality and offers practical solutions for businesses to effectively navigate the current situation.

Unlike traditional trade missions, the Business Connection Program offers comprehensive support, including:

– Pre-trip screening and qualification of suppliers/partners

– Facilitation and introductions at the government level

– Support for cross-cultural negotiations

– Post-connection relationship development

– Ongoing logistical and compliance guidance

– Access to government-verified suppliers that meet international compliance standards

– Opportunities to renegotiate terms with current partners before tariffs are implemented

– Official documentation to support supply chain verification requirements

– Risk mitigation strategies for regulatory compliance

“Businesses from Dublin to Toronto, and London to Frankfurt, are facing complex decisions in this unstable environment,” Farrelly noted. “Our program assists companies in making informed, tailored decisions about their China strategy, rather than reacting hastily to tariff pressures. For many, maintaining strategic Chinese relationships with improved terms is much more practical than trying to rebuild supply chains elsewhere.”

The program caters to businesses in various sectors, including technology manufacturing, pharmaceuticals, medical devices, renewable energy, and consumer goods. These industries face particularly complex regulatory environments where supplier verification is essential. With significant tariff uncertainty and increased scrutiny of international supply chains expected to continue throughout 2025, Zatino anticipates growing demand from businesses seeking enhanced legitimacy and improved terms in their existing Chinese relationships.

Registration for the June program is currently open, but spaces are limited. Interested businesses can find detailed information at  and

About Zatino Group

Zatino Group is a global business consultancy that specializes in Asian market development and facilitating cross-border partnerships. With offices in Ireland and extensive partnerships throughout Asia, the company offers tailored business connection services to clients navigating complex international markets.

Contact Information

Jing Farrelly  

Email: info@zatino.ie

Phone: +353 12678018  

Office: 15 Harcourt Street, Dublin 2, Ireland, D02 XY47   

Website:

Press Contact

Pat McCarthy  

Email: team@irelandchinainstitute.eu  

Phone: +86 13358993352

Office: The Ireland Sino Institute, Number 6 & 7 Binhebei Street, Changtu Town,

Tieling, Liaoning Province, China, 112500

Web:

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