PR in the Philippines

Fort Walton Beach, Florida Apr 20, 2025  – The Wellness Shoppe, an independently owned and operated wellness store created for the local community, has emerged from the former Vitamin Shoppe in Sun Plaza, showcasing a story of resilience and renewal.

When the national Vitamin Shoppe company declared bankruptcy, local owners Ed Zausch and Dr. Ed Martin, along with their team, decided to revive the community resource by rebranding, modernizing, and broadening the store’s purpose.

According to Zausch, the new name and branding signify the company’s development. Wellness Shoppe embodies the comprehensive, tailored health solutions offered for all life stages, while upholding the values and quality customers expect. This transformation allows for enhanced community service and sustainable growth in the future.

Willie Thomas, the store’s manager, a professional bodybuilder and experienced trainer, is central to the success of the Fort Walton Beach location. Thomas and his skilled staff have had a considerable influence by collaborating with customers to find products that match their wellness objectives, from increasing energy to improving overall health.

The Wellness Shoppe is committed to providing a carefully chosen assortment of potent, thoroughly tested products, exceeding the standards of typical mass-market or online retailers. Customers can anticipate well-informed, individualized support that prioritizes their specific health objectives.

The new branding also represents a contemporary and all-encompassing approach to wellness. The brand’s new circular emblem, which features a flowing “W,” represents harmony and energy, while the tagline, “A World of Wellness Awaits,” encourages customers to discover proactive solutions for healthier, more energetic lives.

In addition to providing excellent products and services, the Wellness Shoppe is dedicated to its community by participating in:

The Wellness Shoppe shows its appreciation to current and former military personnel and first responders by providing a daily 20% discount on all products.

Zausch stated that this is more than just a rebrand, it’s a confirmation of their confidence in Fort Walton Beach. They are dedicated to assisting locals in looking, feeling, and living their best.

The Wellness Shoppe, with its entrepreneurial spirit, dedication to individualized wellness, and unwavering community support, is a strong illustration of local tenacity and vision, making it a true wellness success story.