PR in the Philippines

Istanbul, Turkey, February 15, 2025 – In today’s business environment, success hinges on more than just profitability; trust and sustainability are key to long-term value. Investor relations has evolved from a communication role to a strategic function impacting corporate reputation, financial compliance, and executive decisions.

Leading Turkish investor relations expert Müge Yücel presents a proactive, strategic, and innovative approach in her book, *The Investor Relations Playbook – Achieving Sustainable Success*. This comprehensive guide, valuable for both newcomers and seasoned professionals, academics, and senior executives, offers insights into the evolving investor relations landscape. Yücel covers crucial aspects, including corporate storytelling, crisis management, shareholder engagement, and the integration of digital transformation and artificial intelligence.

This book provides practical solutions to modern corporate challenges, offering checklists and tools to guide professionals through all aspects of investor relations. From fundamental principles to navigating regulations and leveraging new technologies for investor engagement, it equips readers with actionable strategies for success in a competitive market.

Yücel’s clear and engaging style encourages strategic and proactive thinking about investor relations, making this book essential reading for anyone aiming to master this discipline in today’s dynamic environment.

Find your digital copy or download your Kindle copy.

About the Author
Müge Yücel, born in Germany to physician parents, earned a Marketing degree from Michigan State University (1999) and master’s degrees in International Management (2000) and International Finance (2001) from Walsh College.

Starting her career in the USA, Yücel gained experience in project finance, marketing, and consulting. In 2005, she founded Mediterranum AG in Berlin, focusing on assisted living facilities. She also launched a health tourism project. Returning to Turkey in 2008, she served as Investor Relations Manager at Dou Otomotiv (Volkswagen Group importer) for 14 years. Since 2021, she’s been Investor Relations and Sustainability Director at Galata Wind, Turkey’s first green IPO.

Yücel holds a Governance, Risk and Compliance Professional (GRCP) certificate and licenses in Capital Market Activities, Corporate Governance Rating, Derivative Instruments, and Credit Rating. She’s on the Editorial Board of *IR Magazine* and a Board Member of the Turkish Investor Relations Society (TUYID), also actively supporting the sector through organizations like the Corporate Governance Association of Turkey.

Ahead of MIFID II, she independently organized roadshows for foreign investors, raising company profiles internationally. She continues to contribute as a speaker, trainer, and mentor, advocating for digital transformation and AI in investor relations, emphasizing a proactive, strategic, and engaging approach.