PR in the Philippines

HEYTEA, a renowned new-style milk tea shop in Los Angeles, has made a name for itself with its innovative flavors and commitment to using premium ingredients. The company’s story began in 2012, in a small tea shop in China. Its founder, Neo, was dissatisfied with the quality of tea being served at the time, so he set out to create something better. He developed the first cheese tea, a unique blend of cheese foam and fresh tea, using high-quality cheese foam made from real milk. This innovation quickly gained popularity and helped to establish HEYTEA as a leader in the tea industry. Inspired by the traditional tea culture of China, HEYTEA aims to revitalize the ancient art of tea making with modern techniques and natural ingredients. With over 4,000 stores worldwide, HEYTEA has maintained its commitment to quality and transparency by disclosing its product recipes and using only the best ingredients. In the United States, HEYTEA uses organic milk and real ingredients, without any artificial creamers or flavors, to provide a higher quality and naturally tasting milk tea. They also offer free upgrades to zero-calorie sugar substitutes, developed by HEYTEA, for customers who prefer a lighter option without compromising on taste. This dedication to healthy choices has made HEYTEA a pioneer in the American tea market. HEYTEA’s innovative and surprising flavor combinations are unlike anything you’ll find at other bubble tea shops. Since its inception, the company has redefined the concept of tea and its consumption, creating memorable experiences for customers and allowing them to enjoy tea in a fashionable way.

On July 26, 2024, HEYTEA opened its first West Coast store at 479D Rodeo Drive in Beverly Hills, Los Angeles. The Beverly Hills location, known for its iconic luxury and trendsetting culture, provides the perfect backdrop for HEYTEA’s unique modern tea experience. The Beverly Hills store offers an immersive California-themed experience, capturing the essence of Los Angeles through unique flavors and themed packaging. They also introduced a Beverly Hills exclusive drink, California Sunset, a refreshing smoothie made with HEYTEA’s signature Aqua Green Jasmine Tea and California’s favorite Sunkist Orange. Customers can also get exclusive Los Angeles-themed limited-edition merchandise, including a fridge magnet, cup sleeve, and tote bag featuring an angel enjoying HEYTEA tea. HEYTEA has also placed a large billboard near the iconic Beverly Hills location, officially announcing its presence in this vibrant city.

HEYTEA is preparing to open more stores on the West Coast. HEYTEA has always been strict in using real and high-quality ingredients in its products, laying a solid foundation for healthy tea beverages. As the first tea chain brand in China to release its recipes and ingredients to the public, HEYTEA gave consumers the right to know what they were drinking. Moreover, in March 2024, HEYTEA invited renowned fitness blogger Pamela Reif to serve as its healthy lifestyle advocate, recommending a variety of low-calorie tea drinks that have received great recognition among fitness lifestyle consumers. These selected light and healthy tea drinks were reviewed and tasted by Pamela in person, during which over 100 third-party testing reports were provided to show multiple nutrition indices, including values for calories, protein content, carbohydrates, fats, etc.

The Beverly Hills store menu features five series of choices, including “In Season,” “Cheesy Fruit Tea”, “Fruit Tea,” “Milk Tea,” “Pure Tea,” Classic and popular HEYTEA drinks were included in the menu, such as “Coconut Mango Boom,” “Supreme Brown Sugar Bobo Milk (Original),” “Cheese Grape Boom (Original),” “Cheese Green Tea (Original),” among others. Each drink provides a unique flavor and tea-drinking experience that you won’t find anywhere else.

During the grand opening event, basketball superstar Paul George attended as a friend of HEYTEA. He visited the Beverly Hills store during a special preview event. During the event, Paul participated in a fun tea-making experience, answered some interesting questions, and personally learned about the real ingredients and techniques used to create HEYTEA’s signature drinks. On the grand opening day, many people lined up early to be among the first to enjoy HEYTEA’s unique beverages. The atmosphere was filled with excitement, with customers actively participating in social media activities and exclusive in-store promotions, seizing the opportunity to win unique Los Angeles-themed prizes and free drink vouchers. The event became a lively celebration of HEYTEA’s arrival on the West Coast.

“The drinks tasted amazing – they’re refreshing, unique, and healthy. Thank you for inviting me to be part of this event. HEYTEA has become my go-to spot for tea in LA.” said Paul George.

The Beverly Hills store will allow more local customers the opportunity to taste HEYTEA’s innovative tea drinks and unique brand experience. Future growth plans indicate that HEYTEA is committed to redefining traditional tea culture, promising an exciting future.

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