The School of Business and Management at CHRIST (Deemed to be University) in Bangalore, India, is inviting submissions for its upcoming hybrid conference, NTSMD 2024, which will be held on July 26-27. The deadline for paper submissions is July 10th, 2024.

Call for papers: CHRIST (Deemed to be University), a leading institution known for its commitment to educational excellence, is hosting a hybrid international conference on July 26-27, 2024, focused on the theme “Marketing and Digital Transformation for Sustainable Market Development.”

About the Conference

The conference aims to explore the evolving business and market landscape shaped by rapid technological advancements. As businesses adapt to changes in advertising, promotional strategies, and media spending, the conference will serve as a platform to discuss innovative approaches for maintaining brand relevance and customer engagement.

Key Highlights:

– Theme: Marketing and Sustainable Transformation in the Age of Technological Innovation.

– Date: July 26-27, 2024

– Venue: Hybrid – School of Business and Management, CHRIST (Deemed to be University), Hosur Road, Bengaluru, and Online.

Conference Themes and Sub-Themes

The conference will include sessions on a range of topics, including:

– Design Thinking & Sustainability

– Data-Driven Decision Approaches

– Managing Risk for Sustainability

– Technology Disruption and Resilience

– Predictive and Prescriptive Market Analytics

– Digital Marketing and Media Practices

– Gamification in Business Strategies

– Industrial Revolution 5.0

Additional sub-themes will cover topics such as Circular Economy, Customer Centricity, Blockchain in Business, and Digital Entrepreneurship.

Call for Papers

Academics, industry experts, and researchers are invited to submit original and unpublished papers. Papers will undergo a blind review process and must adhere to submission guidelines. Selected papers will be considered for publication in special issues of reputable journals indexed in ABDC, SCOPUS, and Web of Science.

Important Dates:

– Author Registration Active Till: July 20, 2024

– Full Paper Submission Deadline: July 10, 2024

Registration Fees:

– Indian Delegates: INR 2500 (Academicians), INR 3500 (Corporates/Entrepreneurs)

– Foreign Delegates: $50 (Academicians), $60 (Corporates/Entrepreneurs)

– Additional Author (Offline): INR 1000, $20

– Research Workshop: INR 1250 (Indian Delegates), $25 (Foreign Delegates)

About CHRIST (Deemed to be University)

Founded in 1969, CHRIST (Deemed to be University) is a top-ranked institution in India, recognized for its academic excellence, holistic education approach, and innovative curriculum. Accredited with an ‘A+’ grade by the National Assessment and Accreditation Council (NAAC), the university serves over 30,000 students across campuses in Bangalore, Lavasa, and Delhi NCR.

About the School of Business and Management

The School of Business and Management at CHRIST (Deemed to be University) is a dynamic hub for nurturing future business leaders equipped to navigate the complexities of a globalized environment. The school offers undergraduate, postgraduate, and research programs with specializations in Marketing, Finance, Human Resources, Lean Operations & Systems, and Business Analytics.

For more details, please contact:

– Dr. Nishant Kumar | Email:

– Dr. Kerena Anand | Email:

– Dr. Vasudevan M | Email:

– Dr. Manish Kumar Srivastava | Email:

For registration:  -> E-services ->Online Payment Portal->Central Campus –>Conference

This press release is issued by the School of Business and Management, CHRIST (Deemed to be University), Hosur Road, Bengaluru – 560029, India.

Media Contact

School of Business and Management Christ University

Hosur Road, Near Dairy Circle

Source :School of Business and Management, CHRIST (Deemed to be University)