Bengaluru, Karnataka Mar 20, 2025 – boAt, the leading audio wearables brand in India, has announced a strategic alliance with eShipz, a logistics automation platform, to improve its supply chain efficiency. The partnership aims to equip boAt with advanced logistics automation, intelligent allocation strategies, dynamic planning capabilities, and a real-time control center. By incorporating eShipz’s logistics solutions powered by AI, boAt intends to enhance the post-purchase experience, improve operational transparency, expedite deliveries, and ensure streamlined order fulfillment.
This collaboration promises smarter logistics decisions, enabling boAt to maintain a competitive edge and reinforce its customer-centric approach. Through eShipz’s AI-driven tools, boAt will gain benefits such as:
- Automated Smart Allocations for efficient carrier selection.
- Advanced Planning & Optimization to reduce transit times and logistics expenses.
- Real-time Control Tower Management for comprehensive shipment tracking and proactive problem-solving.
- Enhanced Post-Purchase Experience, offering customers real-time updates and easy order tracking.
According to Gaurav Nayyar, Chief Operating Officer at boAt, the partnership with eShipz will leverage automation and intelligence to enhance logistics and improve customer experience.
, Co-Founder at eShipz, stated their excitement to support boAt in optimizing its supply chain through their automation-driven approach, with the goal of providing seamless logistics solutions that enhance efficiency and customer satisfaction.
This integration highlights boAt’s dedication to utilizing advanced technology to strengthen its supply chain, ensuring quicker deliveries, greater accuracy, and an outstanding shopping experience.
About Imagine Marketing Limited:
Imagine Marketing Limited (IML), based in India and owner of the brand “boAt,” offers a range of products including audio gear, smart wearables, personal grooming items, and mobile accessories. boAt, under the Imagine umbrella, disrupted the audio industry to become the #1 Audio Wearables brand in India based on the latest IDC data for shipments. boAt’s portfolio includes well-designed, innovative, and fashionable lifestyle products at attractive prices aimed at a young Indian audience. Imagine Marketing partners with global companies like Qualcomm and Dolby to innovate and is supported by Warburg Pincus, Malabar Investments, and Fireside Ventures. The company has offices in Delhi, Mumbai, and Bengaluru.
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Ruchika Malkotia
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About eShipz
is a leading logistics management TMS platform offering end-to-end solutions for Planning & Optimization, dispatch & delivery. By integrating AI and machine learning, eShipz helps businesses streamline supply chains, lower costs, and improve customer satisfaction.
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