PR in the Philippines

The Asian Institute of Management (AIM) has launched its Master in Data Analytics (MDA) program, aiming to meet the growing demand for skilled data analysts in the Philippines and globally. This program signifies AIM’s commitment to staying at the forefront of the evolving technological landscape.

The Analytics Association of the Philippines (AAP) predicts a need for 500,000 analytics professionals by 2028, but this figure only accounts for the IT industry. The actual demand for data analysts in various fields such as marketing, sales, media, public relations, human resources, and government is likely even higher.

Recognizing the crucial role of data in driving organizational success, AIM has crafted a comprehensive curriculum to equip professionals with the essential skills to leverage the power of data. The 18-month, part-time, and hybrid program offers flexibility, allowing working professionals to seamlessly integrate their graduate studies with their careers.

“The business landscape is undergoing rapid transformation. Leaders who can master the utilization of data and AI will undoubtedly shape the future,” stated Professor Corinne Burgos, PhD, Academic Program Director of the Master in Data Analytics at AIM.

The MDA program will provide students with a thorough understanding of data collection, analysis, interpretation, and visualization. Graduates will possess the ability to extract actionable insights, make data-driven decisions, and contribute significantly to their organizations’ growth and competitiveness.

With a focus on practical application, the program blends theoretical knowledge with hands-on experience. Students will have the opportunity to work on real-world projects and gain exposure to best practices in various industries.

“This program is not simply about obtaining a degree; it is a strategic investment,” emphasized Professor Burgos. She highlighted that enrollment is not just about acquiring knowledge but equipping oneself with the tools to shape the future, whether it is through automation, robotics, artificial intelligence, and data analytics.

AIM is committed to producing graduates who are not only technically proficient but also possess strong business acumen. The MDA program aims to develop well-rounded data professionals capable of effectively communicating insights to diverse audiences.

The MDA program offers exceptional value for the comprehensive education and career advancement opportunities it provides. Applications for the April 2025 intake will open soon. For more information about the program, please visit .