WUHU, China, Nov. 28, 2025 — Following the global success of the environmental documentary *Return of the Cheetah*, JETOUR has once again joined forces with Discovery Channel and the Cheetah Conservation Fund (CCF) to relaunch the “Return of the Cheetah” initiative.
This second phase focuses on the Horn of Africa — identified as one of the world’s critical hotspots for cheetah trafficking — urging global attention and unified action to safeguard endangered wildlife and promote coexistence between humans and nature.
Upholding the Spirit of Return of the Cheetah
In 2024, JETOUR and Discovery co-produced the documentary *Return of the Cheetah*, filmed in Namibia. This film highlighted CCF’s rescue and rehabilitation efforts and significantly raised global awareness about endangered species.
Building upon that achievement, JETOUR is now extending the film’s message beyond the screen and into the field, translating corporate responsibility into tangible conservation actions.
For 2025, the revitalized campaign directs its attention to the Horn of Africa. Collaborating with the Cheetah Conservation Fund, JETOUR will contribute to increasing public understanding of the threats facing cheetahs in the region and support community education programs designed to reduce the illegal wildlife trade. JETOUR also announced the adoption of rescued cheetahs to aid their rehabilitation and provide long-term care.
G700 Leads the Journey: Embodying “Travel + Responsibility”
The G700 model will be an integral part of this year’s initiative, blending its robust off-road capabilities with an ecological mission. As the inaugural premium vehicle under JETOUR’s “Travel +” strategy, the G700 symbolizes conscientious exploration. Its formidable all-terrain prowess, complemented by sophisticated intelligent driving systems, ensures secure functionality. The integrated energy management system supplies consistent, sustainable power to the rescue team, enabling uninterrupted operations in secluded locales, thus highlighting JETOUR’s advancements in smart and new-energy transportation.
For JETOUR, travel signifies more than mere discovery — it also represents a dedication to giving back. Ranging from cheetah support programs in Africa to educational initiatives in the Middle East and inclusive athletic programs in South America, JETOUR consistently illustrates its social commitment through impactful deeds.
Maintaining the Pledge for an Eco-Friendlier Future
Moving forward, JETOUR reaffirms its dedication to its worldwide ethos — In Somewhere, For Somewhere, Be Somewhere — linking exploration with environmental longevity.
As *Return of the Cheetah* reminds us, safeguarding nature is not a solitary event but a continuous endeavor. Through its “Travel + ESG” mandate, JETOUR seeks to ignite worldwide consciousness and guarantee that each expedition contributes to a more verdant, enduring Earth.
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